Results-oriented Marketing Specialist proficient in developing creative marketing collateral for diverse projects. Establishes clear standards and enforces protocols for consistent, high-quality results.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Paid Social Strategist
RILogix
05.2023 - Current
Led and managed successful digital campaigns for global brand across Facebook, LinkedIn and TikTok, ensuring strategic end-to-end campaign management.
Managed stakeholders across US & EU regions.
Executed effective campaign optimization maintaining seamless day-to-day channel and developed tracking systems using Google Looker Studio and Google Sheets.
Able to develop and execute social media marketing strategies to increase brand awareness, engagement, and lead generation.
Strong understanding of A/B testing and conversion rate optimization techniques to improve digital marketing campaign effectiveness.
Excellent communication skills and ability to collaborate effectively with cross-functional teams to achieve marketing objectives.
Analyst - I
Wipro
07.2021 - 04.2023
Managed 350+ High-Value Google Ad Campaign Accounts in the US market for the Technology, Finance & e-commerce sectors.
Developed high-impact marketing strategy and implementation & utilizing appropriate metrics to monitor success.
Analyzed data and analytics to project future avenues to enhance the reach of the product and service.
Maintain net growth by up-selling and increasing the footprint of the existing customer base to offset.
Operations Analyst
Sure Energy Systems Pvt Ltd
02.2020 - 01.2021
Worked on trafficking across Meta campaigns.
Reporting solutions end-to-end which includes pacing, weekly and monthly reports.
Worked on ad descriptions and creative suggestions.
Education
Electrical Engineering
Gokaraju Rangaraju Institute
Hyderabad, India
06.2018
Skills
Meta ads
LinkedIn Ads
Snapchat Ads
End-to-End campaign optimization
Certification
Meta Certified Digital Marketing Associate
LinkedIn Associates
Timeline
Paid Social Strategist
RILogix
05.2023 - Current
Analyst - I
Wipro
07.2021 - 04.2023
Operations Analyst
Sure Energy Systems Pvt Ltd
02.2020 - 01.2021
Electrical Engineering
Gokaraju Rangaraju Institute
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