Dinesh Kumar
PAID SOCIAL STRATEGIST
Hyderabad
Summary
Results-oriented Paid Social Specialist proficient in developing creative marketing collateral for diverse projects. Establishes clear standards and enforces protocols for consistent, high-quality results.
Overview
4
4
years of professional experience
4
4
Certifications
Work History
Paid Social Strategist
Essence Mediacom (Payroll: Neocorp Pvt Ltd)
01.2023 - Current
- Primary POC for Media Planning, performance marketing & end-to-end campaign management.
- Implemented strategies across all major social platforms Meta, LinkedIn, Snapchat & X(Twitter).
- Worked on critical accounts with sales, branding & lead generation objectives.
- Able to develop and execute social media marketing strategies to increase brand awareness, engagement, and lead generation
- Strong understanding of A/B testing and conversion rate optimization techniques to improve digital marketing campaign effectiveness
- Skilled in identifying and leveraging emerging trends and technologies in digital marketing to stay ahead of competition
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
- Conducted market research and competitor analysis to inform Social strategies.
- Excellent communication skills and ability to collaborate effectively with cross-functional teams to achieve marketing objectives
Paid Social Associate
Essence Mediacom (Pay Roll: Neocorp Pvt Ltd)
02.2021 - 12.2022
- Primary POC for Campaign setups & reporting for NAM & Europe markets.
- Managed reporting end-to-end for global clients includes daily pacing, weekly, monthly and sharing optimization recommendations.
- Analyzed customer data to identify trends and anticipate customer needs.
- Developed and implemented strategies to increase customer satisfaction and engagement.
- Recommended best practices to clients, increasing revenue.
- Speaking to clients over call and managing client expectations.
Education
BBM - BBM
DRAVIDAN UNIERSITY
Kuppam, India 04.2001 -
INTERMEDIATE - MPC
SRI CHAITANYA JR COLLEGE
Hyderabad, India 04.2001 -
SSC -
MONTESSORI HIGH SCHOOL
Kurnool, India 04.2001 -
Skills
Media Buying
Certification
Meta Blueprint Certified Digital Marketing Associate
Languages
English
Telugu
Hindi
Kanada
Timeline
Paid Social Strategist
Essence Mediacom (Payroll: Neocorp Pvt Ltd)
01.2023 - Current
Paid Social Associate
Essence Mediacom (Pay Roll: Neocorp Pvt Ltd)
02.2021 - 12.2022
BBM - BBM
DRAVIDAN UNIERSITY
04.2001 -
INTERMEDIATE - MPC
SRI CHAITANYA JR COLLEGE
04.2001 -
SSC -
MONTESSORI HIGH SCHOOL
04.2001 -
Meta Blueprint Certified Digital Marketing Associate
Meta Blueprint Certified Media Buyer
Meta Blueprint Certified Planner
LinkedIn Essentials
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