Media Buying
Dinesh Kumar
PAID SOCIAL STRATEGIST
Hyderabad
Summary
Results-oriented Paid Social Specialist proficient in developing creative marketing collateral for diverse projects. Establishes clear standards and enforces protocols for consistent, high-quality results.
Overview
4
4
years of professional experience
4
4
Certifications
Work History
Paid Social Strategist
Essence Mediacom (Payroll: Neocorp Pvt Ltd)
01.2023 - Current
- Primary POC for Media Planning, performance marketing & end-to-end campaign management.
- Implemented strategies across all major social platforms Meta, LinkedIn, Snapchat & X(Twitter).
- Worked on critical accounts with sales, branding & lead generation objectives.
- Able to develop and execute social media marketing strategies to increase brand awareness, engagement, and lead generation
- Strong understanding of A/B testing and conversion rate optimization techniques to improve digital marketing campaign effectiveness
- Skilled in identifying and leveraging emerging trends and technologies in digital marketing to stay ahead of competition
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
- Conducted market research and competitor analysis to inform Social strategies.
- Excellent communication skills and ability to collaborate effectively with cross-functional teams to achieve marketing objectives
Paid Social Associate
Essence Mediacom (Pay Roll: Neocorp Pvt Ltd)
02.2021 - 12.2022
- Primary POC for Campaign setups & reporting for NAM & Europe markets.
- Managed reporting end-to-end for global clients includes daily pacing, weekly, monthly and sharing optimization recommendations.
- Analyzed customer data to identify trends and anticipate customer needs.
- Developed and implemented strategies to increase customer satisfaction and engagement.
- Recommended best practices to clients, increasing revenue.
- Speaking to clients over call and managing client expectations.
Education
BBM - BBM
DRAVIDAN UNIERSITY
Kuppam, India 04.2001 -
INTERMEDIATE - MPC
SRI CHAITANYA JR COLLEGE
Hyderabad, India 04.2001 -
SSC -
MONTESSORI HIGH SCHOOL
Kurnool, India 04.2001 -
Skills
Meta ads
LinkedIn ads
Twitter ads
Snapchat ads
Data analysis
Media Planning
End-to-End Campaign Management
Certification
Meta Blueprint Certified Digital Marketing Associate
Meta Blueprint Certified Media Buyer
Meta Blueprint Certified Planner
LinkedIn Essentials
Languages
English
Telugu
Hindi
Kanada
Timeline
Paid Social Strategist
Essence Mediacom (Payroll: Neocorp Pvt Ltd)
01.2023 - Current
Paid Social Associate
Essence Mediacom (Pay Roll: Neocorp Pvt Ltd)
02.2021 - 12.2022
BBM - BBM
DRAVIDAN UNIERSITY
04.2001 -
INTERMEDIATE - MPC
SRI CHAITANYA JR COLLEGE
04.2001 -
SSC -
MONTESSORI HIGH SCHOOL
04.2001 -
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