PRAJNYA PRIYADARSHINI

• Managing end to end planning and execution of acquisition and retention of contractors/ builders for supply of construction materials
• Hired, trained and built a team of 5 sales executives, and increased revenue from 1.5 Cr to 2 Cr in April with 33% growth, in Delhi NCR
• Worked with product team to create company wide CRM for tracking daily revenue in Zoho analytics

• Was Heading team of 12 sales managers & built 10 Cr GMV monthly and 600 daily ordering partners in 18 months, contributing 10% to entire business
• Accountable for building Sales, SCM & category metrics including Incentives, hiring, training, pricing & assortment gap, fulfillment and customer experience to bring Growth, New customer acquisition & Retention
• Achieved CM2 profitability for the city by improving category mix, prices and delivery mode for around 1500 accounts
• Built monthly sales forecasts on the basis of last 3 months trends across 10 categories of FMCG
• Implemented Geo density acquisition to acquire 100 new partners in distant sub zones and retain them to reduce delivery cost by 10% overall
• Initiated "1% Cashback Campaign" for top 50 focused accounts and managed to retain 30 Lacs of revenue with a profit of 5% in a month

• Spearheaded the business launch of Hyderabad and blitzscaled the GMV to reach 4 crores in 5 months
• Managed portfolio of 300 accounts with 1 Cr GMV contributing to 50% of the city GMV in Hyderabad
• Built the playbook for new city launch , and trained a team of 6 new joiners

• Joined the pilot project of Zomato called Hyperpure, acquired 100 restaurant partners in 2 months
• Managed a portfolio of 1.5Cr for MOM retention and basket expansion with keyclients like Truffles, Bier Library, Potful etc
• Cultivated client loyalty through consistent quality, and proactive account management

• Worked as BDM intern with Student Housing vertical of Nestaway in Kota
• Devised the pricing strategies and inventory management of one of the student hostel and managed 10 staffs
• Generated 50% effective occupancy in 1 month with ASP of 9K and total revenue of 5L p/m

Managed B2B sales of cloud based licenses of Microsoft and Adobe, with 10 enterprise accounts, revenue of 1 Cr quarterly