Murali L
Retail Sales Enthusiast
Hyderabad
Summary
Experience working in Retail sales and customer marketing. Gained expertise in data analysis, BA Channel sales, Team handling & distribution management.
Sales professional with proven expertise in driving revenue growth and building strong client relationships. Adept at strategic planning, market analysis, and delivering effective solutions to meet business objectives. Strong focus on team collaboration and adapting to evolving market demands. Known for reliability and achieving impactful results in dynamic environments.
Overview
11
11
years of professional experience
6
6
years of post-secondary education
4
4
Languages
Work History
Area Sales Manager
Colorbar Cosmetics Private
11.2022 - Current
- Managed a successful sales team, consistently achieving monthly sales targets.
- Expanded market share by incorporating non-BA business, along with existing MT and GT channels.
- Established a strong workflow process to optimize profitability at the store level to ensure positive P&L by region.
- Successfully incorporated the digitalization in all the levels of operations to streamline the workflow.
- Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.
Section Lead
Titan India
04.2022 - 10.2022
- Responsible for Titan Skinn & Fastrack accessories trade business for Andhra & Telangana.
- Responsible for Sales & distribution management.
- Enhancing the Brand Visibility and Brand Activation to new territories &stores.
Business Development Executive
Loreal India
04.2019 - 03.2022
- Responsible to plan, execute & drive area numbers along with distribution management.
- Responsible to Manage & Execute trade marketing activities for optimum results in assigned market.
- Responsible for Channel Wise Target Achievement.
- Developing and strengthening the relationship with existing and potential retailers.
- To ensure all merchandising activities, both In-Shops and on shops. Create the brand visibility by display & fixtures for Unnamed stores.
- Appointed the new dealer in Vijayawada & opened a new set of Unmanned stores to increase the market penetration.
Business Development Associate
Byju's
01.2018 - 12.2018
- To generate revenue selling Byju’s mobile app. Maintain a strong knowledge of education system and product portfolio.
- Locating/proposing potential business deals for the company by contacting potential customers and by discovering and exploring opportunities
KEY ACCOUNTS MANAGER
ColorBar USA
01.2017 - 12.2017
- Responsible for sales & in-store promotions to generate revenue as per the targets.
- Responsible for Distribution management & collections from Business partners.
- Responsible for Primary , secondary & territory sales by driving the tea & executing the offers across the stores.
- Responsible for new launch products across the stores.
Sales Executive
24 Mantra Organic
07.2014 - 08.2015
- Conducting market research to identify selling possibilities and evaluate customer needs for Organic product range.
- Actively seeking out new sales opportunities through distribution appointment, networking and market visits.
- Have activated new set of stores in general kirana stores with Organic range.
Education
MBA - Marketing
Bangalore School of Business Studies
09.2012 - 06.2014
B.E - undefined
Annamalai University
08.2007 - 05.2011
Skills
Sales Data Analysis
Data driven decision making
New Market Expansion
Relationship building
Sales team supervision
Territory management
Internships
- Marketing Intern, Advantech, Bengaluru
- November 2013 — March 2014
Timeline
Area Sales Manager
Colorbar Cosmetics Private
11.2022 - Current
Section Lead
Titan India
04.2022 - 10.2022
Business Development Executive
Loreal India
04.2019 - 03.2022
Business Development Associate
Byju's
01.2018 - 12.2018
KEY ACCOUNTS MANAGER
ColorBar USA
01.2017 - 12.2017
Sales Executive
24 Mantra Organic
07.2014 - 08.2015
MBA - Marketing
Bangalore School of Business Studies
09.2012 - 06.2014
B.E - undefined
Annamalai University
08.2007 - 05.2011
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