YASHIKA THAKUR
Relationship Manager-DM-II
Hyderabad
Summary
A motivated banker with an effective communication, organization, financial and marketing background and great project management and negotiation skills. Along with that, prior experience led to an increase in efficiency in terms of understanding email, social and digital marketing aspects. Furthermore, I immensely enjoy the process of deriving critical insights using CRM and then supporting and directly managing the insights from customer acquisition. The ability to be flexible and move from SMM intern or digital marketing intern to banker or vice versa is something that could help further accelerate to work in a fast fast-paced environment.
Overview
2
2
years of professional experience
Work History
Social Media Marketing Intern
Bucketlist
07.2022 - 09.2022
- Collaborated with the marketing team to develop targeted social media strategies for various demographics.
- Created engaging content to catch attention of potential customers.
- Increased brand visibility by crafting and implementing creative social media campaigns.
- Boosted website traffic by creating and sharing engaging blog posts and articles related to the industry.
- Optimized company profiles on various platforms, improving search engine rankings and online visibility.
Relationship Manager (DM-II)-Business Banking
ICICI BANK
6 2023 - Current
- Oversee management of 400 Million portfolio, focusing on acquiring new customers and retaining existing ones.
- Managed timeline and targets for financial year to enhance work pace and efficiency, ensuring achievement of business goals and requirements.
- Slashed benefits administration costs 30% by negotiating pricing while ensuring continuation and enhancement of services.
- Developed and cultivated lucrative relationships with both new and existing clients through effective communication and exemplary interpersonal skills.
VIP Intern (Digital Marketing)-internship
IIDE
09.2022 - 10.2022
- Developed organizational skills through managing multiple tasks simultaneously while adhering to strict deadlines.
- Supported with creating project marketing materials to promote services.
- Sorted and organized files, spreadsheets, and reports.
- Participated in workshops and presentations related to projects to gain knowledge.
Education
MBA in Marketing -
Jain University -CMS Business School
BSc.-Chemistry -
Himachal Pradesh University- NSCBM College
Skills
Business: Project management,Critical thinking, Email marketing, Digital marketing, Business strategy, Portfolio management,CRM, Sales, Negotiations, Communication, Analytics
Technology: Excel, Word,PowerPoint, Power Bl, Adobe, Alteryx and Basic SQL
Courses/certifications/projects
- Business Plan-Vintage themed restaurant
- Microsoft office specialist-Excel associate
- Fundamental of digital marketing
- Digital Marketing Fundamentals
- Marketing related courses: Worked as a team on marketing. Financial and HR aspects along with that created logo for the Business
- Microsoft
- IIDE
Locations
Hyderabad
Canavs painting
It involves creating artwork on canvas using various types of paints. Its my favourite pastime.
Timeline
VIP Intern (Digital Marketing)-internship
IIDE
09.2022 - 10.2022
Social Media Marketing Intern
Bucketlist
07.2022 - 09.2022
Relationship Manager (DM-II)-Business Banking
ICICI BANK
6 2023 - Current
MBA in Marketing -
Jain University -CMS Business School
BSc.-Chemistry -
Himachal Pradesh University- NSCBM College
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