Summary
Overview
Work History
Education
Skills
Digital Proficiency
Personal Information
Languages
References
Timeline
Generic
YAO AYEH

YAO AYEH

New York,NY

Summary

Talented Creative Director proficient in business operations and customer needs. Excellent communicator, problem solver and detail-oriented manager. Adept at overseeing writers, designers and artists to accomplish challenging objectives.

With a solid blend of strategy, leadership, and creative skills, I offer over a decade of experience in art, design, marketing, and communications. My proficiency in leading teams and developing strategies drives brand awareness and sales-with a success rate of 89-93%-coupled with my digital expertise. I'm adept at managing projects from concept through execution, ensuring innovative, timely, and budget-compliant outcomes. I keep up to date with the latest marketing trends and consumer behavior data to ensure relevant and impactful outcomes.

Overview

14
14
years of professional experience

Work History

Producer

Cr3ator's Club
01.2020 - Current
  • I lead in producing the show materials and sourcing the guests
  • I develop profitable business strategies, marketing plans, and brand awareness materials
  • I generate proposals and negotiate deals, contracts, agreements.

Creative Director

Lyeinani, Live Yinsa, Katherine Walk, Aiandevan, Primetime collections
01.2018 - Current
  • I've developed and implemented creative strategies that align with clients' goals
  • I've overlooked the development of products and managed development budgets
  • I've driven digital marketing initiatives including email marketing, social media, influencer partnerships, retailer media, and other performance marketing campaigns
  • I've utilized data-driven insights to optimize marketing campaigns, improve ROI, and drive continuous improvement
  • I've consulted social media presence, initiated content strategy, and community engagement efforts
  • I've helped produce high quality content used for branding and marketing objectives
  • I've analyzed market trends, consumer insights, and competitive landscape to identify opportunities for growth and innovation
  • I've led teams in video editing, graphic design, and campaign development
  • I've managed communications with team members and stakeholders to keep projects on track
  • I manage projects from concept through execution, ensuring they are completed on time, per client's need.

Photographer

01.2010 - Current
  • Conducted photoshoots by appointment, retouched photos, conceptualizing, story development.

Art Director (Cinematography)

BBC, AJ+, Bloomberg TV, USAID
01.2018 - 01.2023
  • I lead a team in producing content for branding, campaigns, and marketing communications
  • I produced professional media, utilizing competitive industry standard tools and equipment
  • I operated and maintained camera equipment in capturing images that reflected clients' values and initiatives
  • I overlooked project logistics, creative processes, deliverable schedules.

Milk Studios, Intern

01.2018 - 01.2020
  • Assisted with everyday duties including testing cameras & computers, packing studio & location orders, cleaning, daily inventory, and performing daily maintenance on all studio computers.

Education

Bachelor of Science -

Fashion Institute of Technology
05.2013

Associate Applied Science -

Fashion Institute of Technology
05.2011

Skills

  • Project management expertise
  • Campaign development expertise
  • Cross-Functional Collaboration
  • Design background
  • Resource Coordination
  • Budget Adherence
  • Strategic Thinking
  • Video Editing
  • Concept Development
  • Print Production
  • Contract Negotiation
  • Deadline-driven
  • Brand Messaging
  • Content Strategy
  • Campaign Development
  • Staff recruitment
  • Project Management
  • Social Media Strategy
  • Marketing expertise
  • Art Direction
  • Strategic leadership
  • Assignment Delegation
  • Marketing leadership
  • Creative team collaboration
  • Advertising Campaigns
  • Design understanding
  • Team Development

Digital Proficiency

  • Adobe Creative Suite
  • Davinci Resolve
  • Microsoft 365
  • Clo3D
  • Canva
  • Izotope
  • ClickUP

Personal Information

Title: Creative Director

Languages

English
First Language
French
Intermediate (B1)
B1

References

References available upon request.

Timeline

Producer

Cr3ator's Club
01.2020 - Current

Creative Director

Lyeinani, Live Yinsa, Katherine Walk, Aiandevan, Primetime collections
01.2018 - Current

Art Director (Cinematography)

BBC, AJ+, Bloomberg TV, USAID
01.2018 - 01.2023

Milk Studios, Intern

01.2018 - 01.2020

Photographer

01.2010 - Current

Bachelor of Science -

Fashion Institute of Technology

Associate Applied Science -

Fashion Institute of Technology

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YAO AYEH