Yamika Raina
Sales & Marketing
Hyderabad
Summary
Pragmatic professional with solid experience in leadership roles. Adept at implementing strategic business plans, driving growth and improving operations. Skilled in financial management and stakeholder relations. Collaborative and dedicated to building and leading talented and motivated individuals.
Overview
21
21
years of professional experience
3
3
Languages
Work History
Chief Marketing Officer
Dwellin Livings
01.2025 - Current
- Developed and recommended product positioning, packaging and pricing strategy to produce highest possible long-term market share.
- Increased market awareness and penetration through development of creative collateral.
- Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
- Increased brand awareness by developing and implementing comprehensive marketing strategies.
- Conducted and evaluated market research to adjust marketing strategy to meet changing market and competitive conditions.
- Identified low-cost opportunities to increase visibility and drive traffic.
- Oversaw 20- Channel Partners, promoting continuous improvement, enhancing processes and reducing costs as head of highly efficient and profitable group.
HR Admin and Marketing Manager
Softech Solutions
01.2021 - 12.2024
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
- Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Executed email marketing campaigns to nurture leads and convert prospects into customers.
- Coordinated with sales teams to align marketing and sales strategies, driving revenue growth.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
Plant Head
HL Gandhi Enterprises Pvt.
11.2016 - 09.2018
- Reduced downtime by establishing a preventative maintenance program for all equipment.
- Increased productivity, optimizing labor allocation, and scheduling across multiple shifts.
- Managed staff training programs to ensure employees were skilled in the latest industry practices and safety requirements.
- Enhanced safety standards with thorough risk assessments and implementing necessary protocols.
- Established robust quality assurance systems that significantly reduced defects and increased customer satisfaction ratings.
- Achieved operational excellence through rigorous focus on best practices, data-driven decision making, and employee engagement.
- Strengthened relationships with key suppliers / vendors, negotiating favorable contracts that reduced costs while maintaining high-quality materials.
- Improved plant efficiency by streamlining production processes and implementing cost-saving measures.
Business Development Analyst
Valle Soft
07.2016 - 09.2016
- Identified potential customers in target markets.
- Implemented CRM system optimizations for more effective tracking of sales activities and forecasting potential deals accurately.
- Developed business pipeline using cold and warm techniques.
- Engaged with customers to build business relationships.
Customer Support Executive
VRP Telematics Pvt.
10.2015 - 06.2016
- Leading Project of Glow Sign in Pan India
- Responsible for creating new dealers in India for selling and marketing our company related products
- Providing them our product knowledge and details on how it can be used and good for the market needs
- Payment Follow Ups and taking care of C forms for the company
- Some of the Admin/HR related works like Taking care of employees Provident fund section and employee's documentation section is also a part of my job
- Taking Care of Online process of by-button
Senior Commercial Executive
AIMIL Instruments Ltd.
02.2006 - 08.2011
- Responsible for Sales order Processing and raising order acknowledgements for imported products
- Follow up with the principals for new product orders
- Making Bank Guarantees of SOP orders
- Responsible for SOP reports to all branches
Team Leader
ICICI BANK DSA
01.2004 - 02.2006
- Handling of Direct Sales Team & Tele ICICI bank credit cards
- Streamlined workflows for increased efficiency, reducing turnaround times for critical tasks.
- Coordinated resources effectively to meet project deadlines and achieve desired results.
- Established clear communication channels to facilitate timely exchange of information between team members and stakeholders.
- Led cross-functional teams to execute projects on time, within budget, and with high-quality outcomes.
- Increased customer satisfaction with prompt and accurate issue resolution, leading dedicated customer service team.
Education
B.Com -
Himalayan University
3 Years Diploma - Computer Science
Karnataka
12th - undefined
RSSP
Secondary School Education - undefined
Luthra Academy
Skills
- MS Office
- Creative thinking
- Talent acquisition
- Business development
- Portfolio growth
- Sales enablement
Timeline
Chief Marketing Officer
Dwellin Livings
01.2025 - Current
HR Admin and Marketing Manager
Softech Solutions
01.2021 - 12.2024
Plant Head
HL Gandhi Enterprises Pvt.
11.2016 - 09.2018
Business Development Analyst
Valle Soft
07.2016 - 09.2016
Customer Support Executive
VRP Telematics Pvt.
10.2015 - 06.2016
Senior Commercial Executive
AIMIL Instruments Ltd.
02.2006 - 08.2011
Team Leader
ICICI BANK DSA
01.2004 - 02.2006
3 Years Diploma - Computer Science
Karnataka
12th - undefined
RSSP
Secondary School Education - undefined
Luthra Academy
B.Com -
Himalayan University
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