Yadavalli Suresh
PPC Analyst
Hyderabad
Summary
Bringing 4.5 years of proven expertise in executing high-impact digital marketing campaigns across multiple platforms, I specialize in optimizing strategies to boost online visibility, attract targeted audiences, and drive maximum ROI. With a strong track record of leveraging data-driven insights and staying ahead of digital marketing trends, I consistently deliver measurable results. My passion lies in continuously evolving and refining tactics, ensuring I remain at the cutting edge of the ever-changing digital landscape.
Overview
1
1
year of professional experience
5
5
years of post-secondary education
Work History
SEM Specialist
Mediamint Pvt. Ltd
Hyderabad
1 2021 - 3 2024
- Develop and execute comprehensive search engine marketing (SEM) strategies across multiple platforms such as Google Ads and Bing Ads
- Conduct thorough keyword research and analysis to identify high-value opportunities and optimize campaign performance
- Create compelling ad copy and design effective ad creative to improve clickthrough rates (CTR) and conversion rates.
- Implement advanced targeting techniques including demographic targeting, geo targeting, and audience segmentation to reach most relevant audience.
- Monitor campaign performance closely, analyse key metrics, and provide actionable insights to optimize campaigns for maximum ROI.
- Served as SEM subject matter expert, providing guidance, mentorship, and quality assurance for junior team members, ensuring best practices and high standards in campaign execution and optimization
- Troubleshooting advertisers and providing detailed insights and screenshots to clients to fix of there are bug issues
- Developed custom reports to monitor key performance indicators, ensuring maximum ROI on digital marketing efforts.
Digital Marketing Executive
Curian Software Services Pvt Ltd
Hyderabad
07.2019 - 12.2020
- Monitored and analyzed market and competitor metrics to inform digital marketing strategies.
- Managed budget allocation, SEM and Google Ads campaigns, including keyword research, ad creation, and performance optimization to maximize ROI.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Created and managed social media campaigns to increase brand engagement.
- Regularly optimized strategies based on data insights to improve click-through rates, conversion rates, and overall campaign success.
- Analyzed campaign performance using Google Analytics and other tools, conducting A/B testing to enhance ad effectiveness
Education
Bachelor of Commerce (Computer Application) -
Vignan Degree College
Kurnool, India 06.2014 - 01.2017
Intermediate: MEC -
C.V.Raman Jr.college
Kurnool, India 06.2012 - 03.2014
Class X (SSC) -
Sree Srinivasa High School
Kurnool, India 06.2011 - 03.2012
Skills
Search Engine Marketing
Ads Intelligence tool
Rec Center
Sales Force
Canva
Wquery
Search, Display, Discovery, Shopping, Social and video
Google Adwords
Google Analytics
Microsoft Office
Multitasking Abilities
Achievementsawards
- Client's Favorite Award (Q3-21) in Mediamint
- Client's Favorite Award (Q3 -23) in Mediamint
Languages
English
Upper intermediate (B2)
Telugu
Advanced (C1)
Hindi
Intermediate (B1)
Timeline
Digital Marketing Executive
Curian Software Services Pvt Ltd
07.2019 - 12.2020
Bachelor of Commerce (Computer Application) -
Vignan Degree College
06.2014 - 01.2017
Intermediate: MEC -
C.V.Raman Jr.college
06.2012 - 03.2014
Class X (SSC) -
Sree Srinivasa High School
06.2011 - 03.2012
SEM Specialist
Mediamint Pvt. Ltd
1 2021 - 3 2024
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