Vishal Jadon
Gurgaon
Summary
Experienced Programmatic Media buyer with a strong background in advertising across platforms such as DV360, TTD/Walmart, Amazon, and Google Ads.
Expertise in managing the full spectrum of digital ad formats including display, video, audio, and YouTube programs. Skilled in all phases from initial planning through execution and ongoing optimization.
Proven troubleshooter ensuring smooth campaign operations and goal attainment. Successfully managed key client relationships including General Moters, Sparkling Ice/Talking Rain, Lowe's (US) & Disney (EMEA).
Overview
6
6
years of professional experience
1
1
Certification
Work History
Media Performance Associate Manager
Publicis Media
Gurgaon
11.2021 - Current
- Work with advertising operations team to oversee, monitor and optimize ongoing campaigns performance ensuring orders are executed properly and according to client expectations.
- Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities.
- Working closely with multiple investment teams to execute Display, video and YouTube campaign on DV360, Trade desk and Amazon.
- Measuring Brand safety by enabling IAS Pre & Post bid across activities (Open X, PMP & YT).
Senior Executive
GroupM
Gurgaon
03.2016 - 02.2018
- Managed outcome-based buying campaigns with fixed CPM & CPV rates across multiple agencies.
- Managed audio campaigns on OpenX and various leading publishers, activated through Xandr.
- Assisted team with post-campaign analysis to derive insights for future campaigns.
- Supported team with trafficking on Trade Desk and Xandr platforms.
Associate - Programmatic
Publicis Media
Gurgaon
10.2020 - 06.2021
- Planned, executed, and managed cross-device campaigns across DV360, Trade Desk, Amazon, and Google Ads.
- Executed day-to-day production tasks such as activation, optimization, and troubleshooting.
- Optimized buying strategies to maximize campaign performance.
- Troubleshot live activities to ensure scale, delivery, and performance goals were met.
- Developed customized strategies and media plans based on client requirements.
- Conducted daily reviews of campaign performance, implementing optimizations as necessary.
- Negotiated PG & PMP deals with publishers.
- Assisted in managing discrepancies and reconciliation processes.
- Collaborated closely with planners and strategy teams to align campaign objectives with overall client goals.
Analyst - Programmatic
Publicis Media
Gurgaon
12.2018 - 10.2020
- Assisted onshore teams in campaign setup and creative trafficking.
- Provided pacing checks, insights, and trend analysis for line items and ad groups, along with screenshots and assistance with billing tasks.
- Monitored and troubleshooted Open Exchange (Open Ex) and Private Marketplace (PMP) lines.
- Shared recommendations and optimizations aligned with campaign objectives.
- Analyzed data and KPIs (impressions, clicks, CTR, CPM, CPV, etc.) to optimize program performance.
- Delivered daily pacing and analytical reports on campaign performance.
- Created performance dashboards illustrating monthly and quarterly trends.
- Pulled brand safety reports from DoubleVerify to ensure block rates, fraud rates, and viewability metrics met standards.
Education
Bachelor of Technology - BTech - Mechanical Engineering
DIT University
Dehradun, India07.2018
Skills
- Campaign Execution
- Campaign and operation Management
- Campaign Troubleshooting
- Problem-Solving
- Solution Oriented
Certification
The Trade Desk
DV360
DCM
Amazon DSP + Advance
Timeline
Media Performance Associate Manager
Publicis Media
11.2021 - Current
Senior Executive
GroupM
03.2016 - 02.2018
Associate - Programmatic
Publicis Media
10.2020 - 06.2021
Analyst - Programmatic
Publicis Media
12.2018 - 10.2020
Bachelor of Technology - BTech - Mechanical Engineering
DIT University
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