Vinay Mishra
Process Specialist
Hyderabad
Summary
Experienced digital marketing specialist with 8+ years of expertise in leading Google Ads initiatives for global clients and agency partners. Currently serving as a Process Specialist at Cognizant, driving programs like Performance Max, Universal Apps, and Billing. Managed150+ Performance Max sessions with agencies, implemented Apps Program for a 5pp FVWA uplift, and focused on reducing global support tickets through Billing Program. Recognized for stakeholder engagement, collaboration, and delivering data-driven solutions in digital marketing.
Overview
9
9
years of professional experience
3
3
years of post-secondary education
Work History
Process Specialist (SME)
Cognizant Technologies
05.2023 - Current
- Program-managed Performance Max (PMax), Apps, and Billing initiatives.
- Conducted over 150 PMax sessions for Google Big 6, LCS, and GCS agencies, contributing to a $190M ARR uplift.
- Initiated the Universal Apps Program, conducting 18+ sessions with the Big 6 and McDonald's, achieving a 5 pp FVWA gain.
- Leading Billing Program: resolving ticket topics, building content, and conducting sessions to reduce global support tickets.
- Led ops efficiency programs focused on agency engagement and content strategies.
- Reworking content as per MoS requests, performing impact analysis to improve delivery and support.
Training Delivery Specialist
Google Operations Center India Pvt Ltd
06.2020 - 05.2023
- Training new hires on Google Ads(Search, Performance Max, Display, Video, Shopping, Analytics, Merchant Center, Ads Editor.
- Train new hires on Creation of Campaign on Google Ads platform.
- Train on floor associates, Team Leads and new hires, Advanced Google Ads teams on End to End Google Ads Optimization and Troubleshooting.
- Train New hires and, Team leads on Improving KPI's Cost per conversions and Search term reports.
- Create training programs to address skill gaps such as Product, Quality and communication skills.
- Tracking Floor scores and scheduling trainings based on knowledge gap and client requirement
- Evaluate employee performance to gauge where skills are lacking.
- Monitoring performance reports for every 6 months.
- Advanced Trainings on Google Ads, Analytics, Merchant and Manufacturer Center
Digital Marketing Specialist
Google Operations Center India Pvt Ltd
08.2019 - 05.2020
- pSME for Billing, Search, Display, Apps and M&A
- As there was migration from Cognizant to Google Operations Center the Designation changed to Digital Marketing Specialist and the key deliverables were the same as before.
Subject Matter Expert
Cognizant Technologies
12.2018 - 07.2019
- Advanced Troubleshooting skills on Google ads, Analytics, Merchant Center, Ads Editor
- Train Associates, Senior Associates on Product Updates, Campaign Management.
- Work and Train on Search term reports, Improving KPI, Conversion rate, and CPC ( Cost per Conversion)
- End to End Optimization and Troubleshooting
- Improving Ad Rank
- Maintain TRT, CFI, Productivity
Senior Process Executive
Cognizant Technologies India Pvt Ltd
08.2017 - 11.2018
- Worked as Customer Support Associate assisting Google customers on Troubleshooting and Optimizing their Google Ads and Troubleshooting queries related to Google Merchant Center
- Helping clients with Search term report
- Improving location and keyword targeting
- Audience and Contextual targeting
- End to End Optimization and Troubleshooting of Google Ads Search, Display, Shopping, Video, Universal App Campaings
Process Associate, Collection Specialist
Genpact India Pvt Ltd
04.2016 - 05.2017
- Tracking deposits and following up with the plan regarding missing payments and unmatched deposits.
- Performing individual billing and batch billing as a daily and weekly priority.
- Following up with plan with issues like audit, shorter payment , pricing change and work on trail balance report.
- Ageing unmatched deposits (weekly and monthly).
Education
Bachelors - Commerce – Computers
Osmania University) | Pragati Maha Vidyalaya
Hyderabad 03.2013 - 01.2016
Skills
Google Ads
Google Analytics
Google Merchant Center
Stakeholder Management
Reporting Skills
Accomplishments
- Driving uplift for Apps by 5 PP even in the negative trend
- Developing Billing content from scratch and working on ticket volume reduction.
Timeline
Process Specialist (SME)
Cognizant Technologies
05.2023 - Current
Training Delivery Specialist
Google Operations Center India Pvt Ltd
06.2020 - 05.2023
Digital Marketing Specialist
Google Operations Center India Pvt Ltd
08.2019 - 05.2020
Subject Matter Expert
Cognizant Technologies
12.2018 - 07.2019
Senior Process Executive
Cognizant Technologies India Pvt Ltd
08.2017 - 11.2018
Process Associate, Collection Specialist
Genpact India Pvt Ltd
04.2016 - 05.2017
Bachelors - Commerce – Computers
Osmania University) | Pragati Maha Vidyalaya
03.2013 - 01.2016
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