Vijay Sai Tiruvuri
Hyderabad
Summary
Digital marketer and marketing automation specialist with 8+ years of experience in developing and executing campaigns that drive revenue growth for our clients. Having 3 years of experience in all phases of marketing cloud, which includes working on Journey Builder, Email Studio, Automation Studio, design implementation, & enhancement of projects in marketing cloud.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Salesforce Marketing Cloud Specialist
Tech Vulcan Solutions
Hyderabad
07.2021 - Current
- Performed Salesforce Marketing Cloud administrative tasks, such as user access and permission management, ensuring compliance with security best practices and company policies.
- Experience in all phases of marketing cloud, which includes working on Journey builder, Email studio, Automation studio design, development, implementation & enhancement of projects
- Created Data Extensions, Data Filters, and filters. Created user-initiated emails
- Develope AMP script code to implement business requirements by creating dynamic content.
- Working on Automation Studio for performing actions such as imports, extracts, and SQL query activities.
- Create journeys and implemented marketing campaigns using marketing cloud tools like Journey builder, Email Studio and Automation Studio.
- Developed and deployed A/B testing strategies to roll out the control version to be used in the final email campaigns.
Paid Media & Marketing Automation Manager
Sunray Notice
Hyderabad
03.2021 - 06.2021
- Develop and execute strategic marketing campaigns across multiple media – paid search, display, video, and social platforms
- Manage all aspects of campaign configuration, launch, and ongoing optimization – including strategy, ad copywriting, data-based optimization, budget/billing management
- Set up and manage marketing automation through HubSpot
- Responsible for managing marketing automation efforts and managing all components of email scheduling, management, and deployment, ensuring an engaging client experience
- Identify optimization opportunities, including continuous testing of ad copy and landing pages, including A/B testing
- Manage lead generation, databases, email & google analytics reporting.
Digital Marketing Lead
Appcloud Software Solutions
Hyderabad
09.2019 - 03.2021
- Overseeing the management and optimization of 30 client PPC accounts across multiple platforms, such as Google Ads, Bing Ads, and social media advertising.
- Developing and executing PPC strategies that align with client goals and target audiences, and continuously optimizing campaigns for maximum ROI.
- Managing and mentoring a team of 6 PPC specialists, providing guidance and support on campaign management, optimization, and client communication
- Conducting regular performance analyses and reporting on campaign results to clients, and making data-driven recommendations for future campaigns
- Managing client relationships, including communication, status updates, and issue resolution, ensuring exceptional client satisfaction and retention
- Staying up-to-date on the latest PPC trends and technologies, and providing thought leadership on emerging strategies and best practices.
Digital Client Services Manager
Fractional CMO
Hyderabad
09.2017 - 07.2019
- Manage all aspects of client's projects, from estimating costs, managing budgets, creative growth strategies, and reporting for the clients and client management
- Investigate and determine the client's wants and needs. Develop integrated marketing and communications strategy
- Lead multi-channel campaign planning/execution w/ clearly defined objectives, strategies, tactics, and measurement
- Collaborate with internal and external teams to create landing pages
- Experience running paid social, paid search, and Re-targeting campaigns
- Monitor, oversee, test, and track campaigns to ensure effectiveness
- Optimizing channels in order to always improve the performance of Client business
- Scaling and Automating the growth processes.
Senior Digital Marketing Specialist
Digitant Consulting Pvt. Ltd
Hyderabad
08.2015 - 08.2017
- Pitching clients with Primary Digital Marketing Audits of their online presence and converting them
- Ensuring proper implementation of different digital marketing tools and techniques such as SEO, PPC advertisement, email marketing, etc.,
- Identify and execute ways to incorporate social media into business strategies and marketing objectives
- Analyzing web traffic using Google Analytics and other similar tools
- Ensuring campaigns are set up and run as per the relevant targeting
- Identify trends & insights, and optimize spend and performance based on the insight.
Data Analyst
Google India, Global Logic India Pvt. Ltd
05.2014 - 05.2015
- Working on cases/consults of the disapproved creative in the Double click
- Approve and disapprove ads in accordance with Google policies and update clients
- Expedite review of the creative in DBM & ADX
- Sent emails to the clients, replying with the solution for the ads adhering to the policies.
Digital Marketing Intern
Adathon Software
10.2013 - 04.2014
- Conducted keyword research for e-commerce clients.
- Provided support in brainstorming new ideas for digital marketing purposes
- Provided research assistance to identify trends, and insights, aimed at optimizing performance
- Developed and executed multiple print and digital marketing efforts to enhance brand visibility
- Analyzed competitor pages to locate back link and keyword opportunities.
Education
B. Tech - IT
Lenora College of Engineering
Intermediate - MPC
Priya Darshini Junior College
VizagSSC Board -
Sarada Convent High School
AmalapuramSkills
- Marketing Automation
- Salesforce marketing cloud
- Email Studio
- Journey Builder
- Automation Studio
- AMP Script
- SQL
- HubSpot
- Performance Marketing
- Google Ads
- Facebook & LinkedIn Ads
- Google Analytics
- AI
- SEO
Certification
- Salesforce Marketing Cloud Email Specialist
- Salesforce Marketing Cloud Admin (Pursuing)
- HubSpot Email Marketing & Marketing Software
- Google Ads Search & Display Certified
Timeline
Salesforce Marketing Cloud Specialist
Tech Vulcan Solutions
07.2021 - Current
Paid Media & Marketing Automation Manager
Sunray Notice
03.2021 - 06.2021
Digital Marketing Lead
Appcloud Software Solutions
09.2019 - 03.2021
Digital Client Services Manager
Fractional CMO
09.2017 - 07.2019
Senior Digital Marketing Specialist
Digitant Consulting Pvt. Ltd
08.2015 - 08.2017
Data Analyst
Google India, Global Logic India Pvt. Ltd
05.2014 - 05.2015
Digital Marketing Intern
Adathon Software
10.2013 - 04.2014
B. Tech - IT
Lenora College of Engineering
Intermediate - MPC
Priya Darshini Junior College
SSC Board -
Sarada Convent High School
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