Vaithyanathan S.S

• Launched Neurology Products - Teriflunomide - Denopsy , for the first time in India for the treatment of relapsing and remitting Multiple sclerosis and Marketed Rizatriptan for the treatment of acute migrain attack
• Launched Barinat the key Product for COVID, and achieved a 50 lakhs sales average since May 2021 through the COVID Breath Easy campaign
• Created an implementable marketing campaign to yield results.The following campaigns were successful
• Developed activities pertaining to
• EPS (Campaign for Patients) - in a spurt in the Tafnat sale
• Win Campaign in Rheumatology portfolio and augmented the sale for Jaknat
• Touch the heart campaign for Doctors
• Rolled out Touch the heart campaign to celebrate Doctors birthday

(Long list of campaigns have been rolled out)

Managed over 100 Key KOLs in each speciality of Pulmonology, Gastroenterology Hepatology, Ortho, Rheumatology,& Critical care

• Completed strategic competitive analysis by assessing strengths and weaknesses of competitors.
• Generated new business by developing special projects for existing and prospective customers.
• Conducted research and development on existing and emerging products to highlight benefits and attract retention.
• Prepared detailed marketing forecasts on daily, weekly and quarterly basis.

• Managed a product team responsible for multiple specialitiesl.Managing and developing the goals of the Product managers and developing their skills
• Managed a big Product Management team responsible for various products in the relevant portfolio like pulmonology, Orthopaedics, Rheumatology,Critical care and HIV portfolio
• Giving positive feedback to the team so as to ensure their work recognized and evalualting to do more peformance
• Developed ongoing programmes using good team communication and collaboration.
• Demonstrated outstanding product knowledge to achieve high customer satisfaction levels.

• Launched milestone proucts in Natco like Velpanat,Tafnat,Hepcinat ,Hepcinat Plus,Hepcinat LP and achieved 360 Crore
• Achieved 120 Crore business in 8 months with Hepcinat LP
• Conceptualized and deployed enhanced product features and optimized implementation for use in marketing strategies
• Developed and implemented positioning, messaging, sales collateral and training materials to achieve revenue targets.
• Worked with product development team members to optimise product specifications.

• Led a big team of Pharma speciality Division for Tamil Nadu and Kerala
• Converted Key KOLs and created a new avenue
• Created core customer value aligned with company strategy

• Managed a big team of Oncology of Tamil Nadu and Kerala. Ensured the target achievements month after month and aligned goals.
• Built new business partnerships to drive customer acquisition and generate revenue.
• Oversaw administrative team enabling front-line sales professionals to achieve quotas.