Uday Kumar Gandhavarapu

vendor management by onboarding, negotiating, and maintaining relationships with key suppliers and service providers, ensuring cost-effective procurement and consistent service delivery.

Planned and executed 360° marketing campaigns, including ATL, BTL, and digital initiatives, resulting in increased brand awareness and measurable ROI.

Led social media strategy and content management across platforms (Facebook, Instagram, LinkedIn, etc.), boosting engagement.

Coordinated KOL (Key Opinion Leader) collaborations and influencer marketing initiatives, driving targeted brand exposure and improved conversion rates.

Managed end-to-end mall activations and on-ground brand promotional events, increasing footfall and customer interaction by over campaign periods.

Developed and implemented brand activation plans, including product launches, sampling drives, and seasonal campaigns to drive consumer interest and market penetration.

Collaborated cross-functionally with sales, design, and external agencies to ensure alignment of marketing initiatives with business objectives.

• Maximized performance by monitoring daily activities and mentoring team members.
• Targeted prospects in other territories through careful research of competitor products, services and trends.
• Held meetings with director to identify techniques to overcome sales obstacles.
• Led targeted training programs to educate staff on product benefits and service capabilities.
• Drove team revenue totals by bringing in top sales numbers.
• Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.

• Vendor management and handling to BTL work’s
• Implementation new strategy for brand awareness in market
• Manage Campaigns on social media Platforms.
• Motivated team members to continuous improvement in promoting and selling target products.
• Prepared and administered annual budget
• Launched new rewards program to identify and celebrate staff performance
• Developed sales strategies to achieve short and long-term sales revenue objectives

• Analyzed marketing campaigns using key metrics and performance indicators.
• Developed marketing plans based upon extensive research and prospects targeted.
• Managed branding campaigns and event marketing initiatives in print, video, web and social media.
• Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
• Completed and submitted monthly and yearly reports to support executive decision making.
• Increased market awareness and penetration through development of creative collateral.
• Developed and implemented B2B marketing strategy and overall communication plans to produce long-term partners.