Thrishali Lingala
Hyderabad
Summary
Results-driven professional with 5 years of experience in the agrochemical industry, specializing in sales and marketing, campaign planning, channel partner management, and team leadership.
Overview
5
5
years of professional experience
Work History
Campaign Manager - Telangana
Bayer crop science
Hyderabad
02.2025 - Current
- Led the entire Telangana State FPOs and PACS sales and marketing initiatives for Farm Rise - 1, a venture of Bayer Crop Science.
- Designed innovative schemes and promotional campaigns targeted at FPOs and PACS.
- Led a team of 15 field officers located in various places in Telangana.
- Activated around 100 FPOs across Telangana for Bayer's input business.
Executive Territory Manager- Innovation
Syngenta India Limited
Hyderabad
05.2022 - 12.2024
- Led sales and marketing operations in Mahbubnagar territory, Hyderabad region to align with company goals and maintain monthly sales targets.
- Led team of 7 MDOs, fostering strong relationships with channel partners (distributors and retailers) to drive sales and territorial expansion.
- Increased the reach of the channel network by 60% (from 50 to 80 retailers) through onboarding top-tier partners, leading to significant improvements in both sales and market coverage.
- Strategized and executed demand generation activities (BTL activities), including product demonstrations, field days, and daily farmer training programs, effectively balancing time for partner interactions and field events.
- Implemented strategic product placement based on crop stages, resulting in a 15% increase in inventory liquidation, a 10% decrease in Return on Stock (ROS), and enhanced quality of sales.
- Achieved record sales of 5.5 KL of Ampligo, setting an all-time high for the territory.
- Increased sales of VIRTAKO by 4X, from 10 tons to 40 tons, by focusing on targeted demand generation efforts in paddy cultivation.
- Successfully launched new products PLESIVA and INCIPIO, achieving liquidation of 1 KL and 500 liters respectively, establishing them in the market.
- Doubled the growth of the Calaris Xtra brand in the maize segment in 2022, positioning it as a leading solution in the region.
Senior Sales Executive (Mahbubnagar)
Rallis India Limited
Hyderabad
05.2021 - 05.2022
- Promoted to Senior Territory Sales Executive after completing training ahead of schedule, resulting in a 20% increase in sales within assigned territory.
- Achieved a 20% expansion in business by effectively managing a team of 6 Crop Advisors and overseeing operations with a network consisting of 20 distributors and 20 retailers.
- Aligned with and collaborated internally with finance, sales, and control teams to ensure pricing strategies and contract management are in sync.
- Led end-to-end retailer onboarding process, including identification, negotiation, and contract finalization.
- Hands-on experience with invoice processing, Distributor Business Plans (DBP's), and sales promotions via CRM tool named Sales Force.
- Met monthly sales goals by managing channel partner relationships and coordinating field activities to ensure timely execution of sales plans.
Executive Trainee
Rallis India Limited
Nalgonda
08.2020 - 05.2021
- Gained proficiency in sales strategy, customer relations, and inventory management during an intensive traineeship.
- Played an active role in enhancing market share by participating in more than 150 field events focused on promoting product among farming community and channel partners.
- Demonstrated expertise in organizing farmer level meetings, demonstrations, and field days for effective liquidations in the territory.
- Reviewed tasks assigned to crop advisors every two weeks.
Education
Post Graduate Diploma - Management, Agriculture
ICAR - National academy of Agriculture
Hyderabad, TG01.2020
Bachelor of Science - Agriculture
Professor Jayashanker Telangana State Agricultural University
Hyderabad, TG01.2017
Skills
- MS Office (Excel, Word, PPT)
- Communication and interpersonal skills
- Adaptability
- People management
- Team player
- Leadership
- Problem solving
- Negotiation
- Organization and planning
- Relationship management
https://www.linkedin.com/in/lingala-thrishalib93632169
Hobbies
- Dancing
- Badminton
Timeline
Campaign Manager - Telangana
Bayer crop science
02.2025 - Current
Executive Territory Manager- Innovation
Syngenta India Limited
05.2022 - 12.2024
Senior Sales Executive (Mahbubnagar)
Rallis India Limited
05.2021 - 05.2022
Executive Trainee
Rallis India Limited
08.2020 - 05.2021
Post Graduate Diploma - Management, Agriculture
ICAR - National academy of Agriculture
Bachelor of Science - Agriculture
Professor Jayashanker Telangana State Agricultural University
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