Thejaswini G

1.KlassPM Educational Consultancy

05-01-2018 to 25-12-2018

Digital marketing executive

Roles and responsibility :

• Email Marketing
• Implemented on-page and off-page SEO techniques to improve website ranking and organic traffic .
• Handle all social media channels, increasing follower and engagement.
• Created successful PPC campaigns, achieving a good ROI.
• Utilized data analytics to identify trends and optimize marketing strategies for improved performance.

2.Krishna Jewellers Pearls And Gems

23-01-2019 to 23-03-2024

Digital Marketing Manager

Roles and responsibility :

Social Media Marketing

• Developed comprehensive social media marketing strategies across various platforms (Instagram, Facebook, Twitter, LinkedIn, Pinterest) to boost brand visibility and engagement.
• Crafted visually appealing Instagram grids to effectively convey key messages and promotions.
• Tailored content strategies for each platform, taking into account audience demographics, engagement trends, and platform algorithms to maximize reach and impact.
• Conducted in-depth market research and competitor analysis to spot emerging trends and opportunities.
• Implemented social media listening tools and analytics platforms to track audience sentiment and engagement metrics.
• Spearheaded influencer marketing campaigns on Instagram, forging partnerships with relevant influencers to amplify brand awareness.
• Generated Leads From Various Platforms And Seamlessly Integrated Them Into Salesforce And Assigned Qualified Leads To The Online Sales Team, Optimizing Their Workflow And Maximizing Conversion Opportunities

Website Management & SEO.

• Managed the website for Krishna Jewellers Pearls and Gems, overseeing SEO strategies and implementation to enhance online visibility and drive organic traffic.
• Utilized tools such as SEMrush, Moz, and Google Keyword Planner to conduct comprehensive keyword research, analyze competitor strategies, and identify opportunities for optimization.
• Executed on-page and off-page SEO techniques to improve website performance and ensure alignment with search engine algorithms and guidelines.
• Played a key role in the development and optimization of product listings on the Shopify website, including detailed descriptions, images, and pricing information, to enhance the online shopping experience for customers.
• Led A Team Of Six Members In The Successful Execution Of The Shopify Project Named 'timeless Love' From Starting To Completion. Spearheaded All Aspects Of The Project Like Phootshoot , Product Uploading Then Cross Promotion On Social Media Then Run Ads For The Project.
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PPC Campaigns

• Work on PPC campaigns for Krishna Jewellers Pearls and Gems, leveraging platforms such as Google Ads and Meta ads to drive targeted traffic and increase lead generation.
• Strategically managed PPC budgets to maximize ROI, consistently meeting or exceeding performance targets set by the management.
• Conducted thorough keyword research and analysis to optimize ad placements, ensuring high visibility and relevance to the target audience.
• Implemented A/B testing methodologies to refine ad copy, landing pages, and bidding strategies, resulting in improved click-through rates (CTR) and conversion rates.
• Monitored campaign performance metrics, including click-through rate (CTR), conversion rate (CVR), cost per click (CPC), and return on ad spend (ROAS), and provided regular performance reports and actionable insights to the marketing team.
• Collaborated with the design and content teams to create compelling ad creatives and landing page experiences that aligned with the brand identity and effectively communicated key selling points.