Suraja Kumar Pati
Hyderabad
Summary
Results-driven business development leader with a track record of reducing customer acquisition costs and increasing average order values. Skilled in team leadership, process optimization, and data-driven decision-making, aiming to drive sustainable growth and operational excellence.
Overview
8
8
years of professional experience
Work History
Senior Business Development Manager
Nxtwave Disruptive Technologies Private Limited
02.2024 - Current
- Managing a sales team of 60+ members, including Associates, Managers, and ASMs (Assistant Senior Managers).
- Reduced CAC from 80K+ to below 40K over 1.5 years, enhancing marketing efficiency.
- Increased the AOV (Average Order Value) from 1.6L to 1.8L.
- Controlled attrition from 20% to below 5% in the last 1 year.
- Managed profit and loss reports for operations across Odisha, Uttar Pradesh, and Rajasthan, facilitating data-driven decisions.
- Contributed to overall company growth by sharing expertise during executive meetings and informing decision-making processes.
- Assisted strategy team in implementing AI tools, including NxtMock and AI Mentor, resulting in improved user engagement.
- Developed onboarding and training modules, streamlining training process for new business development managers.
Senior Business Development Manager
Think And Learn Pvt. Ltd
04.2023 - 01.2024
- Achieved an impressive 3rd position nationwide among 150 senior managers, showcasing exceptional leadership and performance.
- Collaborated with cross-functional teams, including fin-tech, supply chain, and sales operations, achieving average confirmation rate of over 85% for 11,000 orders in 10 months.
- Evaluated managers' performance through weekly reviews, analyzing BDA performance parameters, identifying areas for improvement, and implementing feedback strategies, leading to 10% increase in conversion rate from trainees to associates.
- Proficient in utilizing CRM software such as Salesforce and HubSpot to streamline sales processes, track customer interactions, and optimize sales funnels.
- Actively participate in sales conferences to stay up-to-date of the latest industry trends, expand professional networks, and enhance knowledge base.
- Hosted interactive town-hall meetings with associates, resulting in 15% reduction in business increments over 4 months.
Assistant Senior Business Development Manager
Think And Learn Pvt. Ltd
12.2021 - 03.2023
- Achieved a consistent record of surpassing sales quotas and generating revenue, with a track record of generating INR 40 Cr.+ revenue in 10 months from the clan.
- Exceeded annual sales targets consistently by cultivating a high-performance team culture focused on results.
- Managed direct sales for Bhubaneswar region, leading a team of 9 managers and 94 associates to drive revenue growth.
- Converted sales prospects into satisfied clients, building a robust network of referrals that enhanced sales opportunities.
- Enhanced customer satisfaction by resolving issues promptly and implementing feedback-driven improvements.
- Provided coaching, mentoring, and troubleshooting support to 9 managers/TLs, fostering team development and performance.
Business Development Manager
Think And Learn Pvt. Ltd.
08.2020 - 11.2021
- Generated INR 18 Cr.+ revenue annually by leading a team of 17 associates.
- Converted 35% of free subscribers to paid subscribers in one year, across multiple sales campaigns leading to a 17% increase in revenue in the Odisha region.
- Achieved weekly sales targets of INR 150k+ per salesperson and secured top ranks in the organization among 800 sales managers nationwide.
- Optimized sales process, reducing turnaround time from 10 days to 7 days and enhancing customer satisfaction.
- Expedited financial processes which led to faster confirmations of orders and reduced cancellations from 25% to 10%.
- Increased weekly average representative visits from 4 to 6.5, driving overall weekly orders from 28 to 46.
- Conducted market research and analysis to identify new business opportunities, expanding customer base in Odisha region.
- Analyzed market segments to identify new business opportunities and expand the existing customer base.
- Developed and implemented a customer retention strategy that reduced churn and increased customer lifetime value.
Senior Business Development Associate
Think And Learn Pvt. Ltd
03.2019 - 07.2020
- Generated INR 1.47 Cr. revenue across multiple sales campaigns across 4 cities in Odisha over a period of 16 months.
- Converted 50% of free subscribers to paid subscribers across multiple campaigns, leading to 300 fresh enrollments over 16 months.
- Collaborated with cross-functional teams to streamline the sales process, reduced the average turnaround time.
- Maintained a refund percentage of 5% vs. a national average of 13%.
- Implemented a customer feedback system that resulted in improvement in customer satisfaction scores.
- Recruited and trained new associates, resulting in an increase in team size from 5 to 17 in 3 months.
- Utilized networking opportunities to establish and nurture successful, ongoing business relationships, enhancing referral potential.
Deputy Manager
Kotak Mahindra Bank Ltd
06.2018 - 03.2019
- Managed a book of more than 200 clients.
- Increased CASA deposit value by 20%.
- Developed and implemented strategies that drove business growth and expanded customer base.
- Cross-sold banking products and services, contributing to branch target achievement.
- Executed lead generation initiatives to identify potential clients and businesses.
- Conducted outreach programs to engage with the local community and businesses.
- Provided support and guidance to the Sales Team in converting prospective clients into account holders.
Education
PGDM - Banking And Finance
Manipal Academy of Higher Education
Banglore 05.2018
Bachelor of Technology - Mechanical Engineering
Synergy Institute of Engineering And Technology
Dhenkanal 05.2016
12th - Science Education
Kiit Science College
Bhubaneswar06.2012
10th - State Board
Birasal High School
Dhenkanal05.2010
Skills
- Business Development
- Sales Strategy
- Lead prospecting
- Customer acquisition
- Pricing strategy
- P&L management
- Revenue development
- Process Improvement
- CRM management
- Cross-functional collaboration
- Team leadership
- Training and mentoring
Languages
- English
- Hindi
- Odia
Timeline
Senior Business Development Manager
Nxtwave Disruptive Technologies Private Limited
02.2024 - Current
Senior Business Development Manager
Think And Learn Pvt. Ltd
04.2023 - 01.2024
Assistant Senior Business Development Manager
Think And Learn Pvt. Ltd
12.2021 - 03.2023
Business Development Manager
Think And Learn Pvt. Ltd.
08.2020 - 11.2021
Senior Business Development Associate
Think And Learn Pvt. Ltd
03.2019 - 07.2020
Deputy Manager
Kotak Mahindra Bank Ltd
06.2018 - 03.2019
PGDM - Banking And Finance
Manipal Academy of Higher Education
Bachelor of Technology - Mechanical Engineering
Synergy Institute of Engineering And Technology
12th - Science Education
Kiit Science College
10th - State Board
Birasal High School