Defined product growth strategies to drive HOI app adoption and engagement among passengers across GMR Airports.
Conducted primary user research through in-airport interactions and behavioral studies, resulting in actionable insights for improving app features and user experience.
Conducted user research to inform feature development and UX improvements.
Led the delivery and launch of new app service : "Delivery at Boarding Gates".
Designed dashboards and KPIs to measure product performance (transactions, conversion, loyalty engagement, marketing ROI)
Facilitated onboarding and enablement of 37 F&B outlets and 35 Retail brands to the loyalty program, driving ecosystem growth.
Partnered with marketing teams and agencies to implement app awareness campaigns via digital and static media inside the airport.
Provided UX/UI recommendations for ordering kiosks and app interface improvements based on passenger feedback.
Initiated strategic partnerships with brands to enhance loyalty offerings and value propositions within the app.
Led the productization of insights from the prestigious Skytrax Audit, translating passengers'/auditors' feedback into actionable product features across the HOI App and non-aero services - directly contributing to the airport's Skytrax Rating.
Worked cross-functionally with operations, retail, and digital experience teams to implement improvements in app features and loyalty offerings that aligned with international best practices for passenger experience.
Worked on AOP (Annual Operating Plan) for app growth and revenue projections, using data from F&B and Retail trends and passenger traffic.
Management Trainee - Product / Business
GMR Hyderabad International Airport
05.2024 - 05.2025
Conducted market research on global, Indian, and Hyderabad passenger trends to inform product strategy for non-aero commercial and HOI app features.
Analyzed Retail, F&B, and Services trends across top international and domestic airports to extract insights for enhancing passenger experience and revenue opportunities.
Developed strategic presentations and insights for leadership to guide product and business roadmap decisions for HOI app and airport loyalty programs.
Collaborated with product and marketing teams to define HOI app strategies and supported key implementation projects.
Led backend coordination and operational planning for the Non-Aero Commercial Symposium, a major leadership and partner event.
Managed collaboration between external event partners and internal stakeholders to ensure seamless execution of event initiatives.
Summer Product Intern
EY
04.2023 - 06.2023
Designed internal dashboard for visualizing client security frameworks (ISO 27001, NIST SP 800-53, NIST CST).
Created IS Awareness modules aligned to client needs in Cybersecurity, Cloud Security, and Mobile Security.
Conducted user research and developed content strategy for driving product adoption.
Product & Business Analyst
ADP
07.2019 - 06.2022
Company Overview: US-based Healthcare Benefits Platform
Partnered with product managers to define roadmaps for the projects on ADP's healthcare benefits platform.
Conducted user research, drove requirement mapping, and led delivery cycles for client implementations.
Coordinated across engineering and insurance vendors to deliver tailored product features, enhancing platform adoption.
In three years, successfully onboarded ~200 clients across different industries for healthcare projects.
Successfully presented and pitched innovative concepts to the US team on the existing client platform, earned positive feedback on the feasibility, and gained approval for the implementation.
Recognized with Best Rookie of the Year and Certificate of Excellence.
US-based Healthcare Benefits Platform
Education
B.Tech - Electronics & Communication Engineering
GRIET, JNTU
Product Management & Marketing
Indian Institute of Management Visakhapatnam
Visakhapatnam, India
05.2024
Skills
Market research analysis
Industry trend monitoring
Competitive analysis
Stakeholder communication
Customer segmentation
Design thinking
Strategic planning
Certification
Emerged as Semi Finalist team of the Virtusa Ideation Challenge among 3500 participants from across India.
Selected by the prestigious Indian School of Business (ISB) from colleges across AP and TS to be a part of the Technology Entrepreneurship Programme (TEP).
Leadership Experience
Senior Academic Council Member, IIM Visakhapatnam, Elected Senior Academic Council Representative; ensured seamless academic operations and schedules for 650+ students., Worked closely with faculty members and administrators to plan and execute events such as guest workshops, seminars, and educational initiatives for the entire batch of ~650.
Senior Engineer in Engineering & Technical Services at GMR Hyderabad International AirportSenior Engineer in Engineering & Technical Services at GMR Hyderabad International Airport