SRINIVASA RAO
Hyderabad
Summary
Results-driven marketing leader with over 28 years of extensive experience in Marketing, Market development and sales within the crop protection industry. Adept at developing and executing strategic marketing initiatives, driving sales growth, and fostering cross-functional collaboration. Proven expertise in building organizational capabilities, leveraging techno-commercial acumen, and delivering innovative solutions tailored to market needs. Passionate about continuous learning and thriving in challenging environments.
Overview
26
26
years of professional experience
Work History
Head of Marketing
ADAMA India Pvt. Ltd.
03.2022 - Current
- Leading marketing strategy and brand management for ADAMA India's portfolio, driving revenue growth and market penetration
- Developing and executing go-to-market strategies for new product launches, ensuring strong market positioning
- Strengthening digital marketing and communication, enhancing brand visibility and customer engagement
- Enabling sales teams with effective training, field support, and marketing collateral to maximize commercial success
- Conducting market research and consumer insights to drive data-driven decision-making
- Collaborating with cross-functional teams (R&D, Regulatory, Sales, Supply Chain) to ensure business alignment and operational efficiency
- Building and mentoring a high-performing marketing team, fostering innovation and leadership development
Bayer Crop Science
01.1999 - 01.2022
- Held various roles in sales and marketing, contributing to business growth, brand development, and sales effectiveness
- Managing sales and marketing operations to drive revenue and maximize profitability
- Developing and implementing regional sales strategies, ensuring alignment with corporate goals
- Tracking competitor activities and refining marketing tactics for a competitive edge
- Enhancing brand positioning and customer engagement through targeted marketing campaigns
- Collaborating with cross-functional teams to drive product innovation and business expansion
- Established targets for social media platforms to reflect business objectives.
- Launched marketing activities for new product lines and market penetration.
Education
M.Sc. - Agriculture - Agronomy
University of Agricultural Sciences
BangaloreSkills
- Marketing & Brand Management
- Strategic marketing planning & execution
- Digital marketing & communication
- Sales enablement & field support
- Market research & consumer insights
- Cross-functional collaboration
- Leadership & team development
- Designing and executing field research programs
- Leveraging data analytics
- Testing new technologies
- Driving sales strategies
- Monitoring competitor activities
- Strengthening customer engagement
- Customer Focus
- Strategic Mindset
- Business Insight
- Driving Results
- Collaboration & Team Leadership
- Innovation & Market Adaptability
- Trial Planning & Management
- Project Management
- Business Analysis
Current Role
Head of Marketing, ADAMA India Pvt. Ltd., 03/01/22, Present, Leading marketing strategy and brand management for ADAMA India's portfolio, driving revenue growth and market penetration., Developing and executing go-to-market strategies for new product launches, ensuring strong market positioning., Strengthening digital marketing and communication, enhancing brand visibility and customer engagement., Enabling sales teams with effective training, field support, and marketing collateral to maximize commercial success., Conducting market research and consumer insights to drive data-driven decision-making., Collaborating with cross-functional teams (R&D, Regulatory, Sales, Supply Chain) to ensure business alignment and operational efficiency., Building and mentoring a high-performing marketing team, fostering innovation and leadership development.
Core Areas Of Expertise
- Marketing & Brand Management
- Strategic marketing planning & execution
- Digital marketing & communication
- Sales enablement & field support
- Market research & consumer insights
- Cross-functional collaboration
- Leadership & team development
- Market Development & Agronomic Solutions
- Sales & Business Development
Personal Information
Date of Birth: 07/20/69
Previous Experience
Bayer Crop Science, 01/01/99, 12/31/22, Managing sales and marketing operations to drive revenue and maximize profitability., Developing and implementing regional sales strategies, ensuring alignment with corporate goals., Tracking competitor activities and refining marketing tactics for a competitive edge., Enhancing brand positioning and customer engagement through targeted marketing campaigns., Collaborating with cross-functional teams to drive product innovation and business expansion.
Languages
Hindi
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
kannada
Bilingual or Proficient (C2)
Timeline
Head of Marketing
ADAMA India Pvt. Ltd.
03.2022 - Current
Bayer Crop Science
01.1999 - 01.2022
M.Sc. - Agriculture - Agronomy
University of Agricultural Sciences
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