Summary
Overview
Work History
Education
Skills
Timeline
Generic

Sri Lakshmi

Bengaluru

Summary

Highly motivated Content Creator with proven track record developing engaging content. Works well independently as well as collaboratively. Adept at managing multiple projects while producing successful outcomes.

Overview

10
10
years of professional experience

Work History

Senior AEM Content Strategist

Volvo IT
01.2021 - 05.2025
  • Created, edited, and published web content across multiple sites using Adobe Experience Manager (AEM), ensuring accuracy, consistency, and adherence to brand guidelines.
  • Collaborated cross-functionally with UX, design, SEO, and development teams to execute content strategies aligned with business goals and campaign initiatives.
  • Used Jira to manage content tasks, track progress, and coordinate with agile project teams for timely delivery of digital content.
  • Conducted regular content audits and quality checks, identifying opportunities for optimization and improving user experience through structured content updates.
  • Analyzed content performance using Adobe Analytics and partnered with marketing stakeholders to refine messaging and improve engagement metrics.
  • Supported personalization efforts and A/B testing initiatives through Adobe Target, helping to deliver tailored user experiences based on behavioral data.
  • Acted as a subject matter expert on AEM authoring best practices, including component usage, metadata tagging, and DAM organization.
  • Provided onboarding, training, and mentorship to junior content authors and business users, developing guides and best practice documentation.
  • Maintained accessibility compliance (WCAG) and ensured all published content adhered to SEO and governance standards.
  • Coordinated global content localization efforts, ensuring timely and culturally relevant translations across multiple markets and languages.

AEM Analyst

Tata Consultancy Services
03.2018 - 12.2020
  • Participated in the successful migration of web content from AEM Classic UI to Touch UI, collaborating with development, QA, and content strategy teams.
  • Audited and assessed legacy pages and components to ensure compatibility with Touch UI templates and authoring workflows.
  • Recreated and optimized content using Touch UI components, ensuring consistency, mobile responsiveness, and adherence to updated design systems.
  • Provided detailed feedback to developers and UX teams on component behavior and usability within the new Touch UI environment.
  • Helped define and document new authoring guidelines, best practices, and training materials tailored for business users transitioning to Touch UI.
  • Conducted hands-on testing of migrated content, validating functionality, formatting, asset rendering, and overall user experience.
  • Served as a point of contact for content-related issues during the migration, ensuring smooth knowledge transfer and minimal disruption to publishing timelines.
  • Trained and supported team members unfamiliar with Touch UI through live demos, walkthroughs, and documentation.

Content Analyst

Infosys Ltd.
05.2015 - 02.2018
  • Participated in the end-to-end migration of enterprise content from SharePoint to Adobe Experience Manager (AEM), aligning with new information architecture and digital experience goals.
  • Audited and mapped existing SharePoint content structures to corresponding AEM templates and components.
  • Collaborated with developers, UX, and content strategists to reformat and restructure content for web publishing in AEM.
  • Assisted in asset migration by organizing files, applying metadata, and uploading into AEM’s Digital Asset Management (DAM) system.
  • Tested and validated migrated content in AEM, ensuring accuracy, formatting consistency, and component compatibility.
  • Documented migration processes and content mapping strategies to support knowledge sharing and future scalability.
  • Supported user acceptance testing (UAT) and provided training to business users transitioning from SharePoint to AEM.

Education

Bachelor of Science - Electrical, Electronics And Communications Engineering

JNTU
Anantapur, India
09-2011

Skills

  • Internal communications
  • Editorial planning
  • Web analytics
  • Content scheduling
  • Digital publishing
  • Multitasking and organization
  • Website management
  • Email campaigns
  • SEO optimization
  • Content editing

Timeline

Senior AEM Content Strategist

Volvo IT
01.2021 - 05.2025

AEM Analyst

Tata Consultancy Services
03.2018 - 12.2020

Content Analyst

Infosys Ltd.
05.2015 - 02.2018

Bachelor of Science - Electrical, Electronics And Communications Engineering

JNTU

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Sri Lakshmi