SOUMYAJIT PRATAP

Client Location- Amazon

• Lead operational and programmatic support for over 500+ SVOD CPH (Subscription Video on Demand Cost Per Hour) partners, addressing queries related to payments, PVD systems, and tax compliance.
• Own and manage monthly disbursement of ~INR 10 Cr in payments to Indian partners, ensuring accurate, timely, and audit-ready transactions.
• Drive the onboarding of 15+ new partners per month onto the Prime Video Direct (PVD) platform, enhancing global content diversity and platform reach.
• Own and operate key workflows including Earnings Report Generation for P1 titles, Marketing Sync Process, Pre-Approval Title Audit.
• Responsible for manual invoice processing related to production, development and post production for IN Originals partners, ensuring accurate reconciliation and adherence to internal controls and compliance.
• Oversee backend system operations and payment workflows for the PVD and Originals business line, collaborating with finance, content ops, and tax teams to resolve complex issues.

• Managed a portfolio of 250+ restaurants (50 unique accounts) contributing to 6.8 Cr GMV to city which includes prominent brands of Bangalore like "The Paragon Restaurant since 1939", "Kabab Magic", "Thalassery Restaurant" and also a National Brand i.e- "Slay Coffee".
• Handled two vendor managers and reviewed GMV Growth Project for a team size of 13 members.
• Improved account management by statistically analyzing potential competitive threats for brands and outlined proactive solutions by benchmarking data points with competition.
• Identified area of opportunities for business growth and increased market share by facilitating strategic meetings with key stakeholders to understand customer needs and develops action plans with our restaurant business partners.
• Explored multiple marketing avenues to implement comprehensive digital marketing strategies to improve new user acquisition, increase brand recall and brand awareness.
• Utilized analytic tools such as Power BI to track and analyze campaign performance, consumer funnel metrics to make data driven decisions for continuous improvement.
• Achieved 125% GMV growth in month of Dec'23 compared to BAU model. Also closed Jan'24 with 108% GMV growth despite being a non-festive month.
• Moved market share of portfolio from 51% to 53.5%.
• Increased RPO from 15.5 to 21.2 with monthly marketing revenue of 28 lakhs.
• Increased restaurant discount(RDGMV) from 9% to 14.8% with simultaneous reduction of Swiggy's burn in discounts from 2.2% to 0.9% to optimize CODB.
• Generated 4 lakhs revenue through upselling commission with restaurant partner.
• Generated 6 lakhs revenue through cross selling long-distance packs to restaurant partners.
• Reduced order cancellations from restaurant side (RDC) from 1.4% to 0.4% since Nov'23.
• Reduced IGCC claims from 1.8% to 0.7%.

• Analyzed and identified opportunities to manage and grow client business through strategical data mining.
• Developed corporate tie-ups and fostered relationships with key accounts that contributed towards revenue generation and maximized their profits in B2B business sector.
• Successfully handled accounts of prominent brands like Biggies Burger and Haldiram Food City.
• Managed sales and administration functions, including operational performance reporting, and streamlined processes and systems for improved efficiency.
• Provided strategic advice to senior management on maximizing business relationships in areas, considering competitive landscape.
• Built and maintained strong relationships with restaurant owners, offered market insights, and provided solutions to address their challenges.
• Planned and executed promotional events and marketing activities to expand customer base and increase brand visibility.
• Developed comprehensive business plan that encompassed sales strategies, revenue targets, and expense controls, ensuring organization's market presence and growth objectives were met.

• Led and managed a team of 15-20 relationship managers to achieve targets and objectives in the B2C market for traders.
• Generated well-researched trading recommendations enabling clients to make informed decisions in highly volatile markets.
• Provided support and guidance to the team during challenging market conditions ensuring client satisfaction and retention.
• Motivated team members by recognizing and celebrating their achievements fostering a culture of healthy competition.
• Conducted regular performance evaluations, provided constructive feedback and offered professional development opportunities to enhance skills and knowledge.
• Collaborated with stakeholders to optimize strategies, improve processes and drive continuous improvement within the team.
• Fostered open communication and collaboration among team members, promoting knowledge sharing and cross-functional cooperation.

• Successfully signed up a substantial number of B2C clients for intra-day trading services in the Indian stock market.
• Provided frequent feedback on market conditions enabling clients to make informed trading decisions.
• Implemented stop losses to prevent major losses for clients which led to increased client satisfaction and retention.
• Developed and executed strategies to effectively support HNI clients with a higher risk appetite in volatile markets.
• Collaborated with research team and stake holders to analyze market trends and provide accurate recommendations to clients.
• Maintained strong relationships with clients addressing their inquiries and concerns promptly.
• Organized educational workshops and webinars to enhance clients trading skills and knowledge.