Summary
Overview
Work History
Education
Skills
Interests
Timeline
KEY RESULT AREAS
KEY STRENGTHS AND COMPETENCIES
Certification
Accomplishments
Work Availability
Work Preference
Quote
Software
Languages
Generic
Sumit Kumar

Sumit Kumar

RSM- Drools Pet Food
Hyderabad

Summary

Strategic sales and business leader with nearly two decades of experience driving growth in the FMCG and B2B sectors. Specializes in managing large-scale distribution networks and leading cross-functional teams of over 125 members. Proven track record of delivering sustainable business growth across multiple markets, successfully managing revenue portfolios exceeding ₹11 CR per period, and contributing to businesses generating over ₹250 CR. Recognized for building high-performance sales organizations, strengthening channel partnerships, expanding market share, and executing data-driven GTM strategies. Combines strong commercial acumen, people leadership, and operational rigor to consistently exceed business objectives and accelerate profitable growth.

Overview

16
16
years of professional experience
1
1
Certificate

Work History

Regional Sales Manager

Drools Pet Food
12.2025 - Current
  • Led regional sales strategy, driving market penetration and revenue growth across multiple territories by 30% Grwth each Qtr.
  • Developed and implemented training programs for sales team, enhancing product knowledge and customer engagement techniques results Susbatining 95% RDS retention by enhancing Proftability.
  • Analyzed market trends to identify opportunities, resulting in tailored sales approaches that increased client acquisition.
  • Collaborated with cross-functional teams to optimize supply chain processes, improving delivery timelines and customer satisfaction.
  • Established key performance indicators for sales force, monitoring progress and adjusting strategies to meet targets effectively by handling 100+ On role employee adhere to PJP & Deliver on desired task for fruitful results .
  • Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships Results in Ensuring focused on Fast Moving SKU contributing 60% Market share .
  • Contacted key accounts regularly and achieved high satisfaction scores by routinely re-assessing needs and resolving conflicts.
  • Sales & Operation across APTS Controling 25 DSRs ||15+FMCG RDS+ 1500 Rural Oultets - Drving consistent coverage & Secondary Sales Growth || Close eye on RTM.

Area Business Manager/Business Development Manager

Lakme Lever Pvt. Ltd
06.2017 - 12.2025
  • Maintained a clean and inviting retail environment that encouraged positive customer interactions in entire Eastern UP.
  • Coordinated promotional events at various retail locations, increasing brand visibility and driving sales growth.
  • · Strengthened and optimized channel relationships, driving sustained business growth and increased sales volume across key accounts.
  • · Exceeded monthly and year-over-year top-line and bottomline revenue targets for UP & UK territories, driving consistent double-digit growth.
  • · Enhanced product and brand visibility in Multi-Brand Outlets (MBOs), increasing Top-of-Mind (TOM) recall among consumers by approximately 20%.
  • Monitor & Track KPI,S for RDS & field team Performance , Identify Deviations ealry & take Appropriate Actions for Desired Results.
  • Maintained accurate inventory records, ensuring efficient distribution of merchandise to retail locations.
  • Mentored junior managers on effective leadership techniques for handling challenging situations within the retail environment.
  • Developed strong relationships with key retail partners, driving sales growth and brand loyalty.
  • Ensuring each Counter should be Profitable by Focus on Range Selling.

Area Operation Manager

NATURALS (GROOM INDIA PVT.LTD.)
01.2015 - 06.2017
  • Achieving sales target of the territory covering UP, BIHAR, KOLKATTA & Guwhati
  • Co-ordination with supply chain team for delivery of the products at the channel points.
  • Imparting on-the-job training to improve product knowledge and Client handling / Franchise Management.
  • Planning and ensuring high standard of ambience maintenance in the Salons to improve customer experience.
  • Coordination with Smile Providers and participation in strategic discussions to maximize sales performance of Franchisee at Ground level.
  • Addressing customer complaints quickly to drive satisfaction and adjustment of operational strategies to reduce issues & Client satisfaction on Priority. Identify new catchment/ town, store construction & renovation, recruitment & training of staff; do market surveys & feasibility analysis.
  • Implementation of Company policies for planned market share.
  • Oversaw inventory management systems, ensuring optimal stock levels and reducing waste.
  • Coordinated cross-functional teams to achieve alignment on goals, objectives, and overall business strategy.

Assistant Manager

SAHARA INDIA (Q SHOP)
11.2010 - 12.2014
  • Responsible for the organizing and planning for 6 COCO and 5 FOFO stores, with area of 300sq.mt- 500sp.mt.
  • Involved in sales forecasting / demand planning, vendor management, and retail return policy.
  • Formulated & implemented comprehensive brand / pack portfolio strategy for the unit.
  • Monitored 6 store managers and 12 Executive of COCO stores.
  • Developed local opportunities in sync with business unit priorities.
  • Interacted with sales team to develop the annual plan for local key customers within the store territories.
  • Implemented specific brand and key account solutions resulting in a win-win situation.
  • Maintaining accurate records of all pricing, sales, and activity reports.
  • Controlling shrinkage, wages, write-off, and cash control and store expenditure.
  • Marketed the company by organizing Van shows and special promotional events to increase the store sales.

Education

MBA - Marketing

Manav Bharti University
HP
01.2011

B.Sc - Computers

Andhra University
01.2008

12th Higher Education -

Guru Nanak Degree College
01-2005

SSC -

Brilliant Grammar High School
01-2003

Skills

General & Modern Trade

Channel sales Distribution

Territory Management

Dealer & RDS Development

Retail Execution

Sales Forecasting & Planning

Key Account Management

Interests

Love to Interact with Strangers

Essy to Mingle in any sort of Environment

Timeline

Regional Sales Manager

Drools Pet Food
12.2025 - Current

Area Business Manager/Business Development Manager

Lakme Lever Pvt. Ltd
06.2017 - 12.2025

Area Operation Manager

NATURALS (GROOM INDIA PVT.LTD.)
01.2015 - 06.2017

Assistant Manager

SAHARA INDIA (Q SHOP)
11.2010 - 12.2014

B.Sc - Computers

Andhra University

MBA - Marketing

Manav Bharti University

12th Higher Education -

Guru Nanak Degree College

SSC -

Brilliant Grammar High School

KEY RESULT AREAS

  • Franchisee Management: Handle all issues/query and streamline process in terms of supply chain/royalty payment and increasing brand awareness.
  • Delivering Sales target of the Region: Achieve service sales targets & primary products sales targets; supervise store operations through team of store managers. Offers & promotional schemes Handling of zone, establishing area/ regional strategies
  • Network Expansion - Identify new catchment/ town, store construction & renovation, recruitment & training of staff; do market surveys & feasibility analysis.
  • Ensuring statutory Compliance of all stores / Franchisee
  • SOP Compliance - Ensure that salons follow all SOP & guidelines for operations.
  • All stores should comply with prescribed VM standard and guideline
  • Ensuring healthy competition between all the business units.
  • Managing the expansion of business for the region finding property for units.
  • Coordinate with project department, marketing, finance, legal and logistics for timely launch of the new unit.
  • Handling the relation with NSDC quarterly on the different scheme progress.
  • Coordinate with HR team for preparing the report.
  • Guide the FRP’s to achieve the desired targets and maximising profits.
  • Ensuring the brand norms and SOP followed by FRP’s strictly.
  • Managing the proper execution of established policies, procedure, initiatives and directives regarding store operation, visual merchandizing, staff training and instore marketing store activation for all salons.

KEY STRENGTHS AND COMPETENCIES

  • Nature of commitment towards work, result oriented with positive outlook and a clear focus on high quality and business profit.
  • Implementation of new ideas and innovative techniques to maximize the sales.
  • Can handle the team with proven leadership skills.
  • Have managerial skills and capacitated in taking heavy workload.
  • Quick learner of difficult things, can handle work under pressure and
  • Good communication and interpersonal skills
  • NO Word been eradicated in my Dictionary .

Certification

Certified Imapct trainer from Dale Carnegie & Mind Skillz

Accomplishments

  • Contributed to a Guinness World Record Retail Outlets of 307 store across India .
  • Successfully Led 300+Retail Outlets & Franchise Operation across Multiple Geographies During Various Roles
  • Expansion of RDS network & Profitability in Double digit within 6 months span.
  • Top- 3 National Performer for 4 Consecutive Years at LLPL
  • 3* Best Abm award Winner in HUL.
  • Successfully managed Business Operation in UP, Bihar , Bengal , AP & TS Southern Belt .

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference

Work Type

Full Time

Location Preference

On-SiteRemote

Important To Me

Career advancementWork-life balanceFlexible work hoursPersonal development programsTeam Building / Company Retreats

Quote

My Team My Pride , Team loss My Loss !!!

Software

No work will be Hold at any cost - Outsource if Dont know

Languages

English
Advanced (C1)
Hindi
Bilingual or Proficient (C2)
Punjabi
Upper intermediate (B2)
Telugu
Intermediate (B1)
Sumit KumarRSM- Drools Pet Food