Professional Summary
Overview
Work History
Education
Skills
Certification
Timeline
Principal Engineer

SIVAPRASAD VEMULA

BR Raysoft Global
Hyderabad
12
Years of experience
1
Certification

I am a results-driven professional with over 16 years of diverse experience, including 10+ years in Business Intelligence and Data Analytics. My expertise spans designing and implementing BI solutions with Salesforce CRM Analytics and Power BI. I excel in data analysis, dashboard development, and agile project management, delivering actionable insights across various industries. I am passionate about leveraging data to drive strategic decision-making and fostering collaboration within teams.

Work History

Principal Engineer

1 Year 1 Month
BR Raysoft Global | 08.2025 - Current

Technical Lead

1 Year 2 Months
Birlasoft | 06.2024 - 08.2025
  • Working as an Einstein Developer, focusing on the design and implementation of analytics solutions using Salesforce Tableau CRM (Einstein Analytics).
  • Migrating dashboards, datasets, and metadata between environments (e.g., Dev to Prod) to support smooth deployment processes.
  • Developed and maintained Dataflows and Recipes in Salesforce CRM Analytics to accommodate evolving business and technical requirements, ensuring accurate, timely, and scalable data transformations for dashboards and reports.
  • Providing daily progress updates and reporting to the Solution Architect for effective project tracking.
  • Supporting junior team members and new joiners by offering knowledge transfer (KT) sessions and assisting with onboarding and ramp-up activities.
  • Demonstrating developed analytics products and dashboards to users, stakeholders, and product owners for feedback and alignment.
  • Creating and enhancing Dashboards and Lenses to deliver actionable business insights.
  • Ensured data synchronization across integrated systems to support accurate, real-time reporting in Salesforce CRM Analytics, enabling consistent insights and timely business decision-making.
  • Current Title: Technical Lead, Birlasoft (June 20th 2024 – till now)
  • Role: Einstein Analytics Developer
  • Project1: HPE - PBM 360 & DBM 360 dashboards
  • Technologies: Einstein Analytics(Tableau CRM), Salesforce, Snowflake

Lead Consultant

1 Year 2 Months
Relanto Global | 03.2023 - 05.2024
  • Worked as an Einstein Analytics Developer, delivering insights through data visualization and analytics on the Salesforce platform.
  • Supported the Copado Deployment Team with deployments and release activities across environments.
  • Managed pre-deployment activities related to Einstein dashboards across multiple Salesforce instances to ensure readiness and stability.
  • Created and modified Dataflows and Recipes in Salesforce CRM Analytics based on evolving business requirements to transform, prepare, and structure data for accurate and insightful reporting.
  • Created and managed Jira tasks based on work allocation, and provided regular status updates to ensure transparency and progress tracking.
  • Demonstrated developed dashboards and analytics solutions to users and product owners for feedback and stakeholder alignment.
  • Collaborated with the QA team, offering support for testing dashboard functionalities and ensuring quality of deliverables.
  • Designed, developed, and enhanced Dashboards and Lenses to enable data-driven decision-making.
  • Ensured data synchronization across integrated systems to support accurate, real-time reporting in Salesforce CRM Analytics, enabling consistent insights and timely business decision-making.
  • Title: Lead Consultant, Relanto Global (Mar 15th 2023 – May 15th)
  • Role: Einstein Analytics Developer
  • Project1: Cisco – LCI 2.0 (PXP)
  • Project2: Sustainability (PXP)
  • Project3: EA Sales Potential
  • Project4: SMB Growth Sprints(PXP)
  • Technologies: Einstein Analytics(Tableau CRM), Salesforce, Snowflake, Jira, Copado

Lead Consultant

10 Months
SA Technologies | 03.2022 - 01.2023
  • Worked as an Einstein Analytics Developer, specializing in building and managing analytics solutions using Salesforce Tableau CRM (formerly Einstein Analytics).
  • Replicated and migrated standard Salesforce reports into interactive Einstein Dashboards for enhanced visualization and analysis.
  • Migrated Dashboards, Dataflows, and Recipes across multiple Salesforce CRM Analytics environments to support deployment and release cycles, ensuring consistency, integrity, and continuity of reporting assets.
  • Created and maintained work items in TFS (Team Foundation Server) based on task allocation, and provided daily status updates for tracking and collaboration.
  • Developed and modified Dataflows and Recipes in Salesforce CRM Analytics to address evolving data structures and reporting requirements, ensuring accurate and efficient data preparation for business insights.
  • Designed and built insightful Dashboards and Lenses to support business intelligence needs across teams.
  • Ensured timely data synchronization across systems to maintain accuracy and data integrity in analytics outputs.
  • Title: Lead Consultant, SA Technologies (Mar4th 2022 – Jan 2023)
  • Role: Einstein Analytics Developer
  • Project: Dell Technologies - Data Analytics
  • Technologies: Einstein Analytics(Tableau CRM), Salesforce, TFS, GIT, Confluence, SFDC user automation tool

Application Development Team Lead

9 Months
Accenture | 03.2021 - 12.2021
  • Worked as an Einstein Analytics Developer, translating complex business problem statements into effective analytical product deliverables.
  • Designed, developed, and enhanced Dashboards and Lenses in the development environment, followed by deployment to the production environment.
  • Performed enhancements to existing dashboards in production to meet evolving business requirements.
  • Designed, created, and modified Dataflows and Recipes in Salesforce CRM Analytics to enable scalable and efficient data preparation, supporting dynamic business intelligence and reporting needs.
  • Designed and configured JSON files for dashboards, including dynamic steps and bindings for advanced interactivity.
  • Maintained data synchronization to ensure accurate and real-time analytics.
  • Followed and promoted best practices while updating Dataflows and Recipes; proactively alerted the team to potential risks and improvements.
  • Shared finalized dashboards with users, ensuring proper access and visibility across relevant business units.
  • Closed tickets with thorough documentation to support knowledge sharing and compliance.
  • Built and optimized mobile layouts for dashboards to support accessibility across devices.
  • Managed a team of 4 members, facilitating collaboration, task allocation, and mentoring.
  • Participated in daily Agile and client calls to provide status updates and discuss blockers.
  • Led daily team meetings for status tracking, requirement discussions, and fostering team engagement.
  • Collaborated closely with the Salesforce team to troubleshoot and resolve data quality issues affecting analytics outputs.
  • Title: Application Development Team Lead, Accenture (Mar29th 2021 – Dec 02nd 2021)
  • Role: Einstein Analytics Developer
  • Project: Novartis Sanity
  • Technologies: Einstein Analytics(Tableau CRM), Salesforce, Kanban, Quip

Senior Software Engineer

1 Year 3 Months
GSPANN Technologies Inc. | 12.2019 - 03.2021
  • Worked as a Power BI Developer, focusing on business intelligence and data visualization solutions.
  • Migrated reports and dashboards from Qlik Sense and Tableau to Power BI, ensuring consistency and alignment with business needs.
  • Built Power BI data models based on existing reporting structures and adapted them to new business requirements.
  • Supported development requests from other Business Units (BU) by assisting in report creation and customization.
  • Created alerts and notification emails on Power BI card tiles to proactively inform users of key data changes.
  • Developed comprehensive user documentation detailing alert/notification setup procedures, including a user guide for business teams to independently manage and configure alerts.
  • Implemented scheduled dataset refreshes to ensure timely and accurate data delivery.
  • Conducted extensive testing of alerts and notification workflows across various test scenarios and data loads.
  • Managed report publishing across multiple environments, performed report comparisons, and conducted gap analysis to ensure deployment accuracy.
  • Created and shared impactful dashboards and reports, tailored to stakeholder needs.
  • Gained experience in regression testing and unit testing to validate report functionality and performance.
  • Title: Senior Software Engineer, GSPANN Technologies Inc. (Dec’19 – March 2021)
  • Role: PowerBI Developer
  • Project: LAM - GIS
  • Technologies: PowerBI, SAP HANA

Senior Software Engineer

1 Month
GSPANN Technologies Inc. | 01.2019 - 02.2019
  • Developed the "Sales by Product" report to provide detailed sales analysis by product category and performance metrics.
  • Designed Proofs of Concept (POCs) for business-required reports using Power BI and SSRS, aligning technical capabilities with business needs.
  • Presented Expressions of Interest (EOIs) and report mockups to stakeholders to gather feedback and refine reporting solutions.
  • Applied advanced SSRS features such as parameterized reports and drill-down capabilities to enhance interactivity and user experience.
  • Deployed and tested reports on a local report server using test data to ensure accuracy, layout, and functionality.
  • Successfully deployed finalized reports to a remote production report server, enabling access for end-users and business teams.
  • Title: Senior Software Engineer, GSPANN Technologies Inc. (Jan’19 – Feb’19)
  • Role: PowerBI Developer
  • Project: Charlotte Russe (CR)
  • Technologies: PowerBI, Azure SQL DB, SSIS, SSRS, Office 365.

Software Engineer

1 Year 2 Months
Genpact, Gurgaon (Payroll Blossom Tech Solutions(I) Pvt. Ltd.) | 10.2017 - 12.2018
  • Designed and developed data models for both staging areas and data warehouse layers, supporting scalable and optimized reporting structures.
  • Created drill-down and drill-through reports using SSRS, enabling users to navigate through detailed data insights interactively.
  • Developed dashboard reports in Power BI to visualize key metrics and business performance indicators.
  • Managed complex data relationships (one-to-one, one-to-many, many-to-many) in Power BI to ensure accurate data representation.
  • Utilized DAX functions to create calculated columns and measures, supporting advanced analytics and business logic.
  • Deployed Power BI reports to Power BI Service workspaces and created content packs for broader user access and sharing.
  • Configured and maintained data gateways in Power BI Service to enable seamless data refresh and connectivity.
  • Title: Software Engineer, Genpact, Gurgaon.(Payroll Blossom Tech Solutions(I) Pvt. Ltd.) (Oct’17 to Dec’18)
  • Role: PowerBI Developer
  • Project: Adobe Data Warehouse and Dashboard Development
  • Technologies: MS SQL Server 2014, SSIS, SSAS, SSRS, Share Point 2013, .Net, Tableau, Power BI, Salesforce.

Software Engineer

1 Year 1 Month
Genpact, Gurgaon (Payroll Blossom Tech Solutions(I) Pvt. Ltd.) | 08.2016 - 09.2017
  • Actively involved in designing dashboards and reports using Power BI based on business requirements.
  • Created measures and calculated columns using DAX to implement business logic and enhance data analysis capabilities.
  • Extracted and integrated data from multiple sources including SQL Server, Excel, SSAS, Azure, and AWS.
  • Utilized a wide range of visualizations such as slicers, bar charts, pie charts, line charts, tables, clustered bar charts, and scatter plots to build interactive and insightful dashboards.
  • Applied various filtering techniques including page-level filters, report-level filters, and visual-level filters, along with custom data field filtering, to provide dynamic and focused reporting views.
  • Title: Software Engineer, Genpact, Gurgaon. (Payroll Blossom Tech Solutions(I) Pvt. Ltd.) (Aug’16 to Sep’17)
  • Role: PowerBI Developer
  • Project: MVRIS , SMMT(UK).
  • Technologies: MS SQL Server 2014, SSIS, SSAS, SSRS, Share Point 2013, Power Pivot, Power View, Tableau, Power BI, Excel Services, Visual Studio 2013.

Software Engineer

1 Year
NIIT Technologies, Noida (Payroll Blossom Tech Solutions(I) Pvt. Ltd.) | 07.2015 - 07.2016
  • Conducted regular code reviews and thoroughly reviewed team deliverables to ensure quality and alignment with client expectations before submission.
  • Ensured that all project documentation was complete, up-to-date, and properly maintained for auditability and reference.
  • Facilitated team and client meetings, including regular status updates with the project team to track progress and address blockers.
  • Designed Power BI reports to track and demonstrate report delivery performance within SLAs, improving visibility and accountability.
  • Proactively resolved or escalated project issues in a timely manner to ensure minimal disruption to project timelines and deliverables.
  • Title: Software Engineer, NIIT Technologies, Noida. (Payroll Blossom Tech Solutions(I) Pvt. Ltd.) (July’15 to July’16)
  • Role: PowerBI Developer
  • Project: MVRIS , SMMT(UK).
  • Technologies: PowerBI, MS SQL Server 2014, SSIS, SSAS, SSRS, Share Point 2013 and Visual Studio 2013.

Software Engineer

6 Months
NIIT Technologies, Noida (Payroll Blossom Tech Solutions(I) Pvt. Ltd.) | 12.2014 - 06.2015
  • Designed OLAP databases including the development of dimensions, measure groups, measures, calculations, hierarchies, partitions, aggregations, translations, and actions to support advanced analytics and performance.
  • Developed SSRS report models to support ad hoc reporting, using SQL Server databases as the primary data source.
  • Created interactive drill-down, drill-through, and canned reports in SSRS to provide deep data insights for business users.
  • Built and deployed dashboard reports using SharePoint PerformancePoint Services, integrating enterprise data for executive-level reporting.
  • Developed Stored Procedures for loading data into dimension and fact tables, which were incorporated into ETL processes.
  • Utilized SSIS (SQL Server Integration Services) to develop ETL packages for data extraction, cleansing, transformation, and loading, ensuring high-quality and reliable data pipelines.
  • Title: Software Engineer, NIIT Technologies, Noida. (Payroll Blossom Tech Solutions(I) Pvt. Ltd.) (Dec’14 to June’15)
  • Role: MSBI Developer
  • Project: Volt Data Warehouse
  • Technologies: MS SQL Server 2008 R2, SSIS, SSAS, SSRS, Share Point 2010, Excel Services, Performance Point Services.

Education

B.Sc - Computer Applications

Sri Krishnadevaraya University | 04.2005

Skills

Data Visualization & Reporting Tools: Salesforce CRM Analytics (Einstein Analytics/Tableau CRM)
Power BI
Tableau
Databases & Data Warehousing: Salesforce Data Cloud
SQL Server
Snowflake
Deployment & Dev Ops Tools: Copado
Salesforce Change Sets
AI Agents: Salesforce Agentforce

Certification

  • Salesforce Certified CRM Analytics and Einstein Discovery Consultant.
  • Salesforce Certified Data Cloud Consultant.
  • Copado Certified: Fundamentals I & II.
  • Microsoft Certified: Data Analyst Associate (Exam 70-778 – Power BI).
  • Coursera Certificate: Generative AI in Data Analytics.
  • Coursera Certificate: Foundations of Project Management.
  • Udemy Certificate: Mastering LookML.

Timeline

Principal Engineer

BR Raysoft Global
08.2025 - CurrentRead More

Technical Lead

Birlasoft
06.2024 - 08.2025Read More

Lead Consultant

Relanto Global
03.2023 - 05.2024Read More

Lead Consultant

SA Technologies
03.2022 - 01.2023Read More

Application Development Team Lead

Accenture
03.2021 - 12.2021Read More

Senior Software Engineer

GSPANN Technologies Inc.
12.2019 - 03.2021Read More

Senior Software Engineer

GSPANN Technologies Inc.
01.2019 - 02.2019Read More

Software Engineer

Genpact, Gurgaon (Payroll Blossom Tech Solutions(I) Pvt. Ltd.)
10.2017 - 12.2018Read More

Software Engineer

Genpact, Gurgaon (Payroll Blossom Tech Solutions(I) Pvt. Ltd.)
08.2016 - 09.2017Read More

Software Engineer

NIIT Technologies, Noida (Payroll Blossom Tech Solutions(I) Pvt. Ltd.)
07.2015 - 07.2016Read More

Software Engineer

NIIT Technologies, Noida (Payroll Blossom Tech Solutions(I) Pvt. Ltd.)
12.2014 - 06.2015Read More

Sri Krishnadevaraya University

B.Sc from Computer Applications
Read More
SIVAPRASAD VEMULAPrincipal Engineer