Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

SIVAPRASAD VEMULA

Hyderabad

Summary

I am a results-driven professional with over 16 years of diverse experience, including 10+ years in Business Intelligence and Data Analytics. My expertise spans designing and implementing BI solutions with Salesforce CRM Analytics and Power BI. I excel in data analysis, dashboard development, and agile project management, delivering actionable insights across various industries. I am passionate about leveraging data to drive strategic decision-making and fostering collaboration within teams.

Overview

11
11
years of professional experience
1
1
Certification

Work History

Technical Lead

Birlasoft
06.2024 - Current
  • Working as an Einstein Developer, focusing on the design and implementation of analytics solutions using Salesforce Tableau CRM (Einstein Analytics).
  • Migrating dashboards, datasets, and metadata between environments (e.g., Dev to Prod) to support smooth deployment processes.
  • Developed and maintained Dataflows and Recipes in Salesforce CRM Analytics to accommodate evolving business and technical requirements, ensuring accurate, timely, and scalable data transformations for dashboards and reports.
  • Providing daily progress updates and reporting to the Solution Architect for effective project tracking.
  • Supporting junior team members and new joiners by offering knowledge transfer (KT) sessions and assisting with onboarding and ramp-up activities.
  • Demonstrating developed analytics products and dashboards to users, stakeholders, and product owners for feedback and alignment.
  • Creating and enhancing Dashboards and Lenses to deliver actionable business insights.
  • Ensured data synchronization across integrated systems to support accurate, real-time reporting in Salesforce CRM Analytics, enabling consistent insights and timely business decision-making.
  • Current Title: Technical Lead, Birlasoft (June 20th 2024 – till now)
  • Role: Einstein Analytics Developer
  • Project1: HPE - PBM 360 & DBM 360 dashboards
  • Technologies: Einstein Analytics(Tableau CRM), Salesforce, Snowflake

Lead Consultant

Relanto Global
03.2023 - 05.2024
  • Worked as an Einstein Analytics Developer, delivering insights through data visualization and analytics on the Salesforce platform.
  • Supported the Copado Deployment Team with deployments and release activities across environments.
  • Managed pre-deployment activities related to Einstein dashboards across multiple Salesforce instances to ensure readiness and stability.
  • Created and modified Dataflows and Recipes in Salesforce CRM Analytics based on evolving business requirements to transform, prepare, and structure data for accurate and insightful reporting.
  • Created and managed Jira tasks based on work allocation, and provided regular status updates to ensure transparency and progress tracking.
  • Demonstrated developed dashboards and analytics solutions to users and product owners for feedback and stakeholder alignment.
  • Collaborated with the QA team, offering support for testing dashboard functionalities and ensuring quality of deliverables.
  • Designed, developed, and enhanced Dashboards and Lenses to enable data-driven decision-making.
  • Ensured data synchronization across integrated systems to support accurate, real-time reporting in Salesforce CRM Analytics, enabling consistent insights and timely business decision-making.
  • Title: Lead Consultant, Relanto Global (Mar 15th 2023 – May 15th)
  • Role: Einstein Analytics Developer
  • Project1: Cisco – LCI 2.0 (PXP)
  • Project2: Sustainability (PXP)
  • Project3: EA Sales Potential
  • Project4: SMB Growth Sprints(PXP)
  • Technologies: Einstein Analytics(Tableau CRM), Salesforce, Snowflake, Jira, Copado

Lead Consultant

SA Technologies
03.2022 - 01.2023
  • Worked as an Einstein Analytics Developer, specializing in building and managing analytics solutions using Salesforce Tableau CRM (formerly Einstein Analytics).
  • Replicated and migrated standard Salesforce reports into interactive Einstein Dashboards for enhanced visualization and analysis.
  • Migrated Dashboards, Dataflows, and Recipes across multiple Salesforce CRM Analytics environments to support deployment and release cycles, ensuring consistency, integrity, and continuity of reporting assets.
  • Created and maintained work items in TFS (Team Foundation Server) based on task allocation, and provided daily status updates for tracking and collaboration.
  • Developed and modified Dataflows and Recipes in Salesforce CRM Analytics to address evolving data structures and reporting requirements, ensuring accurate and efficient data preparation for business insights.
  • Designed and built insightful Dashboards and Lenses to support business intelligence needs across teams.
  • Ensured timely data synchronization across systems to maintain accuracy and data integrity in analytics outputs.
  • Title: Lead Consultant, SA Technologies (Mar4th 2022 – Jan 2023)
  • Role: Einstein Analytics Developer
  • Project: Dell Technologies - Data Analytics
  • Technologies: Einstein Analytics(Tableau CRM), Salesforce, TFS, GIT, Confluence, SFDC user automation tool

Application Development Team Lead

Accenture
03.2021 - 12.2021
  • Worked as an Einstein Analytics Developer, translating complex business problem statements into effective analytical product deliverables.
  • Designed, developed, and enhanced Dashboards and Lenses in the development environment, followed by deployment to the production environment.
  • Performed enhancements to existing dashboards in production to meet evolving business requirements.
  • Designed, created, and modified Dataflows and Recipes in Salesforce CRM Analytics to enable scalable and efficient data preparation, supporting dynamic business intelligence and reporting needs.
  • Designed and configured JSON files for dashboards, including dynamic steps and bindings for advanced interactivity.
  • Maintained data synchronization to ensure accurate and real-time analytics.
  • Followed and promoted best practices while updating Dataflows and Recipes; proactively alerted the team to potential risks and improvements.
  • Shared finalized dashboards with users, ensuring proper access and visibility across relevant business units.
  • Closed tickets with thorough documentation to support knowledge sharing and compliance.
  • Built and optimized mobile layouts for dashboards to support accessibility across devices.
  • Managed a team of 4 members, facilitating collaboration, task allocation, and mentoring.
  • Participated in daily Agile and client calls to provide status updates and discuss blockers.
  • Led daily team meetings for status tracking, requirement discussions, and fostering team engagement.
  • Collaborated closely with the Salesforce team to troubleshoot and resolve data quality issues affecting analytics outputs.
  • Title: Application Development Team Lead, Accenture (Mar29th 2021 – Dec 02nd 2021)
  • Role: Einstein Analytics Developer
  • Project: Novartis Sanity
  • Technologies: Einstein Analytics(Tableau CRM), Salesforce, Kanban, Quip

Senior Software Engineer

GSPANN Technologies Inc.
12.2019 - 03.2021
  • Worked as a Power BI Developer, focusing on business intelligence and data visualization solutions.
  • Migrated reports and dashboards from Qlik Sense and Tableau to Power BI, ensuring consistency and alignment with business needs.
  • Built Power BI data models based on existing reporting structures and adapted them to new business requirements.
  • Supported development requests from other Business Units (BU) by assisting in report creation and customization.
  • Created alerts and notification emails on Power BI card tiles to proactively inform users of key data changes.
  • Developed comprehensive user documentation detailing alert/notification setup procedures, including a user guide for business teams to independently manage and configure alerts.
  • Implemented scheduled dataset refreshes to ensure timely and accurate data delivery.
  • Conducted extensive testing of alerts and notification workflows across various test scenarios and data loads.
  • Managed report publishing across multiple environments, performed report comparisons, and conducted gap analysis to ensure deployment accuracy.
  • Created and shared impactful dashboards and reports, tailored to stakeholder needs.
  • Gained experience in regression testing and unit testing to validate report functionality and performance.
  • Title: Senior Software Engineer, GSPANN Technologies Inc. (Dec’19 – March 2021)
  • Role: PowerBI Developer
  • Project: LAM - GIS
  • Technologies: PowerBI, SAP HANA

Senior Software Engineer

GSPANN Technologies Inc.
01.2019 - 02.2019
  • Developed the "Sales by Product" report to provide detailed sales analysis by product category and performance metrics.
  • Designed Proofs of Concept (POCs) for business-required reports using Power BI and SSRS, aligning technical capabilities with business needs.
  • Presented Expressions of Interest (EOIs) and report mockups to stakeholders to gather feedback and refine reporting solutions.
  • Applied advanced SSRS features such as parameterized reports and drill-down capabilities to enhance interactivity and user experience.
  • Deployed and tested reports on a local report server using test data to ensure accuracy, layout, and functionality.
  • Successfully deployed finalized reports to a remote production report server, enabling access for end-users and business teams.
  • Title: Senior Software Engineer, GSPANN Technologies Inc. (Jan’19 – Feb’19)
  • Role: PowerBI Developer
  • Project: Charlotte Russe (CR)
  • Technologies: PowerBI, Azure SQL DB, SSIS, SSRS, Office 365.

Software Engineer

Genpact, Gurgaon (Payroll Blossom Tech Solutions(I) Pvt. Ltd.)
10.2017 - 12.2018
  • Designed and developed data models for both staging areas and data warehouse layers, supporting scalable and optimized reporting structures.
  • Created drill-down and drill-through reports using SSRS, enabling users to navigate through detailed data insights interactively.
  • Developed dashboard reports in Power BI to visualize key metrics and business performance indicators.
  • Managed complex data relationships (one-to-one, one-to-many, many-to-many) in Power BI to ensure accurate data representation.
  • Utilized DAX functions to create calculated columns and measures, supporting advanced analytics and business logic.
  • Deployed Power BI reports to Power BI Service workspaces and created content packs for broader user access and sharing.
  • Configured and maintained data gateways in Power BI Service to enable seamless data refresh and connectivity.
  • Title: Software Engineer, Genpact, Gurgaon.(Payroll Blossom Tech Solutions(I) Pvt. Ltd.) (Oct’17 to Dec’18)
  • Role: PowerBI Developer
  • Project: Adobe Data Warehouse and Dashboard Development
  • Technologies: MS SQL Server 2014, SSIS, SSAS, SSRS, Share Point 2013, .Net, Tableau, Power BI, Salesforce.

Software Engineer

Genpact, Gurgaon (Payroll Blossom Tech Solutions(I) Pvt. Ltd.)
08.2016 - 09.2017
  • Actively involved in designing dashboards and reports using Power BI based on business requirements.
  • Created measures and calculated columns using DAX to implement business logic and enhance data analysis capabilities.
  • Extracted and integrated data from multiple sources including SQL Server, Excel, SSAS, Azure, and AWS.
  • Utilized a wide range of visualizations such as slicers, bar charts, pie charts, line charts, tables, clustered bar charts, and scatter plots to build interactive and insightful dashboards.
  • Applied various filtering techniques including page-level filters, report-level filters, and visual-level filters, along with custom data field filtering, to provide dynamic and focused reporting views.
  • Title: Software Engineer, Genpact, Gurgaon. (Payroll Blossom Tech Solutions(I) Pvt. Ltd.) (Aug’16 to Sep’17)
  • Role: PowerBI Developer
  • Project: MVRIS , SMMT(UK).
  • Technologies: MS SQL Server 2014, SSIS, SSAS, SSRS, Share Point 2013, Power Pivot, Power View, Tableau, Power BI, Excel Services, Visual Studio 2013.

Software Engineer

NIIT Technologies, Noida (Payroll Blossom Tech Solutions(I) Pvt. Ltd.)
07.2015 - 07.2016
  • Conducted regular code reviews and thoroughly reviewed team deliverables to ensure quality and alignment with client expectations before submission.
  • Ensured that all project documentation was complete, up-to-date, and properly maintained for auditability and reference.
  • Facilitated team and client meetings, including regular status updates with the project team to track progress and address blockers.
  • Designed Power BI reports to track and demonstrate report delivery performance within SLAs, improving visibility and accountability.
  • Proactively resolved or escalated project issues in a timely manner to ensure minimal disruption to project timelines and deliverables.
  • Title: Software Engineer, NIIT Technologies, Noida. (Payroll Blossom Tech Solutions(I) Pvt. Ltd.) (July’15 to July’16)
  • Role: PowerBI Developer
  • Project: MVRIS , SMMT(UK).
  • Technologies: PowerBI, MS SQL Server 2014, SSIS, SSAS, SSRS, Share Point 2013 and Visual Studio 2013.

Software Engineer

NIIT Technologies, Noida (Payroll Blossom Tech Solutions(I) Pvt. Ltd.)
12.2014 - 06.2015
  • Designed OLAP databases including the development of dimensions, measure groups, measures, calculations, hierarchies, partitions, aggregations, translations, and actions to support advanced analytics and performance.
  • Developed SSRS report models to support ad hoc reporting, using SQL Server databases as the primary data source.
  • Created interactive drill-down, drill-through, and canned reports in SSRS to provide deep data insights for business users.
  • Built and deployed dashboard reports using SharePoint PerformancePoint Services, integrating enterprise data for executive-level reporting.
  • Developed Stored Procedures for loading data into dimension and fact tables, which were incorporated into ETL processes.
  • Utilized SSIS (SQL Server Integration Services) to develop ETL packages for data extraction, cleansing, transformation, and loading, ensuring high-quality and reliable data pipelines.
  • Title: Software Engineer, NIIT Technologies, Noida. (Payroll Blossom Tech Solutions(I) Pvt. Ltd.) (Dec’14 to June’15)
  • Role: MSBI Developer
  • Project: Volt Data Warehouse
  • Technologies: MS SQL Server 2008 R2, SSIS, SSAS, SSRS, Share Point 2010, Excel Services, Performance Point Services.

Education

B.Sc - Computer Applications

Sri Krishnadevaraya University
04.2005

Skills

  • Data Visualization & Reporting Tools: Salesforce CRM Analytics (Einstein Analytics/Tableau CRM), Power BI, Tableau
  • Databases & Data Warehousing: Salesforce Data Cloud, SQL Server, Snowflake
  • Deployment & Dev Ops Tools: Copado, Salesforce Change Sets
  • AI Agents: Salesforce Agentforce

Certification

  • Salesforce Certified CRM Analytics and Einstein Discovery Consultant.
  • Salesforce Certified Data Cloud Consultant.
  • Copado Certified: Fundamentals I & II.
  • Microsoft Certified: Data Analyst Associate (Exam 70-778 – Power BI).
  • Coursera Certificate: Generative AI in Data Analytics.
  • Coursera Certificate: Foundations of Project Management.
  • Udemy Certificate: Mastering LookML.

Timeline

Technical Lead

Birlasoft
06.2024 - Current

Lead Consultant

Relanto Global
03.2023 - 05.2024

Lead Consultant

SA Technologies
03.2022 - 01.2023

Application Development Team Lead

Accenture
03.2021 - 12.2021

Senior Software Engineer

GSPANN Technologies Inc.
12.2019 - 03.2021

Senior Software Engineer

GSPANN Technologies Inc.
01.2019 - 02.2019

Software Engineer

Genpact, Gurgaon (Payroll Blossom Tech Solutions(I) Pvt. Ltd.)
10.2017 - 12.2018

Software Engineer

Genpact, Gurgaon (Payroll Blossom Tech Solutions(I) Pvt. Ltd.)
08.2016 - 09.2017

Software Engineer

NIIT Technologies, Noida (Payroll Blossom Tech Solutions(I) Pvt. Ltd.)
07.2015 - 07.2016

Software Engineer

NIIT Technologies, Noida (Payroll Blossom Tech Solutions(I) Pvt. Ltd.)
12.2014 - 06.2015

B.Sc - Computer Applications

Sri Krishnadevaraya University

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