SIDDHARTH KANUKALA

• Launched a maintainable website WIX based tailored for internal teams.
• Currently leading multi-level login dashboard development for service tracking and asset history.
• As a newly introduced brand in the Swiss market, successfully established early traction by generating qualified leads and engaging potential B2B customers through targeted outreach and platform visibility.

• Led the development of a Shopify-based industrial e-commerce platform with 100,000+ products, with 400 Brands
• Managed PIM (SyncSpider), third-party integrations (XOM Media, PHP/SQL), and AI-driven multilingual content.
• Oversaw data pipelining and ERP-based inventory sync via Hextom FTP for real-time updates.
• Implemented a custom internal search function powered by a Google Vertex-integrated provider.
• Directed SEO and B2B/B2C content flow across product, marketing, and sales funnels.
• Coordinated project planning and delivery across internal teams and external partners.
• Led project planning execution and troubleshooting, coordinating timelines between internal teams, developers, and external providers to ensure on-time feature rollouts.
• Implemented inventory management synchronization using the company ERP system, with automated updates pushed to Shopify via Hextom FTP for accurate stock levels and pricing across 100,000+ SKUs

• Scaled the Swiss platform to the UAE via Shopify Markets, adapting pricing, domains, and user flows.
• Maintained backend unity while localizing frontend experience for regional needs.
• Led structured data pipelining between shared and regional catalogs.

• Built and managed Wix-based site showcasing alloy/polymer machining, assemblies, and FMS systems.
• Directed SEO, multilingual content (DE/FR/EN), and LinkedIn strategy for B2B lead generation.

• Created Wix-based platform designed for ease of use and in-house management.
• Built lead-focused product pages for the automation and machinery sector.
• Generated inbound leads through consistent LinkedIn and content-driven outreach. Increased brand presence and visibility in the UAE industrial market.
• Contributed to 15% year-over-year sales growth through digital lead generation and targeting.

• Oversees digital systems, content workflows, and marketing alignment across group subsidiaries.
• Supports planning and rollout of cross-border IT and web infrastructure.

VSB GROUP consist of DELMET SA, Precishop, FMS Manufacturing Equipment DMCC

• Handles B2B sales of Schaublin CNC machines, focused on government tenders.
• Manages technical/commercial discussions and tender documentation (confidential pipeline).
• Played an integral role in generating CHF 200,000 in sales from India for Schaublin Machines in the previous year.
  Currently managing a project pipeline valued at approximately CHF 1.5 million for the upcoming cycle.

• Developed NC programming (G-codes) for High-precision CNC machines at Schaublin Machines SA.
• Trained on all models of Schaublin machines, mastering Mastercam and post processor usage.
• Transitioned into Marketing and Sales, gaining insights into the technical and marketing aspects of the machines.