SHUSHRUTH EDAVELLY
Regional Business Head - Xtracap Fintech Pvt Ltd
Hyderabad
Summary
Experienced in managing 90+ key Brand accounts, 15 Sales Managers, 20 Collection Executives, 30 Customer Support Executives, 400+ customers across Karnataka, AndhraPradesh and Telanagan Regions. Expertise in developing new business, managing sales cycles, generating leads and closing deals while increasing strong client relationships. Established strong market knowledge of existing and potential clients and ensuring business growth opportunities are aligned to company's strategic plans. Successfully led the expansion of key anchor brand accounts, accomplished steady increase in sales month-after-month and developed relationships with the distribution networks to explore and develop new opportunities. Accelerated revenue and profit growth with an increase in the sales pipeline through the development & implementation of sales strategies including the deployment of new sales teams and services. Proficiency in managing customer supply chain finance utilization with activities involving timely payment tracking, billing cycles with brand anchors, overall Finance, Sales and Customer Service Management. An effective communicator with strong relationship management skills with the capability to relate to people at any level of business and management; possess excellent analytical and negotiation skills.
Overview
7
7
years of professional experience
6
6
years of post-secondary education
4
4
Languages
Work History
Regional Business Head - AP & Telangana
Xtracap Fintech Pvt Limited (Subsidiary of IIFL Fi
Hyderabad
08.2023 - Current
- Expertise in Sales, client closures for the Supply Chain business
- Knowledge of Working capital products, financials for discussion with underwriting team
- Responsible for closure of leads/ business given through the Team
- Responsible to achieve book growth through new customer acquisition and meeting revenue targets
- Responsible for interest income through incremental business, structuring and pricing of deals, portfolio management, fee income and maintaining relationship with clients
- Team management skills with experience of managing a team of 75 people specialized in sales, customer service, accounts and collection
- Training and hand holding of team on Program implementation, documentation and disbursal
South Karnataka Region Manager (Asst Vice Presiden
Mintifi Finserve Pvt Ltd
Karnataka
04.2022 - 07.2023
- Managed the end-to-end Sales Strategic Planning & Leadership, Marketing & Sales Operations, Portfolio Management, Product & Segment Marketing, Channel Management, Revenue Augmentation, New Customer Acquisition, Business Development, Stakeholder Engagement, Training & Development and People Management, and Shop Floor/Store Management
- Set individual sales targets with the team; tracked sales goals and reported results, as necessary
- Developed sales team through motivation, counselling, and product knowledge education
- Calculated sales forecasts for newly associated Key Brand Accounts; defined the financial budget and targets for new sales projects
- Trained new sales team members; monitored performance of different sales personnel and compared to the month's objectives
- Communicated with clients and merchants to improve & develop business relationships, in-addition to maintain constant follow-up on their feedback; identified resource requirements & assigned responsibilities to the Sales Team while ensuring effective coordination amongst all
- Reviewed entire portfolio lists on a daily basis to keep track of utilization DDR flow which assisted in better planning for AUM
- Scheduled and implemented strategies for optimization of distribution network, improved investment levels of Brand partners as well as formulated & instigated working norms in consultation with the management
- Educated and trained branch employees on products and ensured the same is cascaded down to sales promoters
Area Sales Manager (Asst. Manager)
LG Electronics India Limited
Hyderabad
07.2017 - 03.2022
- Planned & executed numerous B2B and channel specific ATL & BTL promotional and field marketing activities including targeting the festive/ sports events and off sales seasons
- Developed & monitored profitable product planogram to meet the customer requirement of chains clientele and improved company profitability
- Maintained a focus on sell through of all product categories; maintained sell-in velocity and at the same time control partner's WOS
- Reconciled accounts for business partners at defined time intervals
- Ensured productivity of Area Managers, Team Leaders and Store Sales Staff by training & mentoring as per the changing technology patterns and business objectives
Education
MBA - Marketing
IFHE University, ICFAI Business School
Hyderabad 06.2015 - 01.2017
B.tech - Computer Science
JNTU University- SVSIT
India 01.2010 - 01.2014
Skills
Strategic Sales
Supply Chain Finance
AUM
Revenue Enhancement
Sales Lifecycle Management
Key Account Management
New Business Development
ATL Campaigns
BTL Campaigns
Digital Campaigns
Training
Team Building
Leadership Development
Notableaccomplishments
- MD Special Challenge Award, 2018, 2019, 2020
- All India Achiever of the year award, 2019
- Acknowledged as one of the top 5 Highest KPI Achiever of 2018, 2020 and 2021 in India
Personal Information
Date of Birth: 04/18/93
Preferred location
- Telangana
Accomplishments
MDSpecialChallengeAward for the years 2018, 2019, 2020.
All India Achiever of the year award for the year 2019.
Acknowledged as one of the top 5 Highest KPI Achiever
for the years 2018, 2020 and 2021 in India.
Timeline
Regional Business Head - AP & Telangana
Xtracap Fintech Pvt Limited (Subsidiary of IIFL Fi
08.2023 - Current
South Karnataka Region Manager (Asst Vice Presiden
Mintifi Finserve Pvt Ltd
04.2022 - 07.2023
Area Sales Manager (Asst. Manager)
LG Electronics India Limited
07.2017 - 03.2022
MBA - Marketing
IFHE University, ICFAI Business School
06.2015 - 01.2017
B.tech - Computer Science
JNTU University- SVSIT
01.2010 - 01.2014
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