Summary
Overview
Work History
Education
Skills
Certification
PERSONAL INFORMATION
Training
Disclaimer
Timeline
Generic
Shruthi Haridas

Shruthi Haridas

Hyderabad

Summary

Senior Salesforce Techno-Functional Consultant with over 14 years of IT experience, including 10+ years of deep expertise in Salesforce CRM solutions. Proven ability to analyze complex business processes and deliver optimized, scalable solutions through Salesforce Sales Cloud, Service Cloud, and Field Service Lightning. Skilled in integrating Salesforce with existing enterprise applications, delivering seamless user experiences and robust system performance. Adept in Agile methodologies, with a strong track record of end-to-end project delivery — from requirement analysis, system design, and configuration to testing, deployment, and post-implementation support. Strong cross-functional collaboration skills and hands-on leadership in managing development teams, gathering business requirements, and aligning technical solutions with strategic objectives. Known for troubleshooting complex Salesforce configurations, groups.

Solution-focused professional with rich background in architecting and deploying innovative solutions tailored to meet specific client needs. Known for collaborative approach and results-driven mindset, consistently delivering high-quality outcomes. Trusted for adaptability and deep proficiency in cloud computing and enterprise architecture.

Overview

2026
2026
years of professional experience
1
1
Certification

Work History

Senior Associate Consultant

Neptune Orient Lines
  • The project aims at providing a better user experience for their shipment client’s span across Asia and also to withdraw the legacy CRM systems. It focuses mainly for Account, Opportunity and campaign management dealing with Sales cloud and to maintain their entire customer journey across SAP and Oracle systems.
  • Duties
  • Worked as Senior Associate Consultant for providing solutions to their CRM systems.
  • Handled onsite teams in requirement analysis and preparing technical specifications and design documentation for user stories in agile methodologies.
  • Handled end to end salesforce CRM issues which also involved third party integration like SAP CRM, Oracle Eloqua and middleware mulesoft.

Associate consultant

Coke Works Ltd
  • As part of the implementation of their comprehensive Marketing Transformation, Coca Cola leverages the Coke Works platform to Create Campaign, Manage Campaign, Manage Campaign Stages and use marketing forms.
  • Duties
  • Worked as Associate consultant on the application dealing with planning and preparation before campaigning kicks off.
  • Working with lightning components to improve existing system by making it more flexible and efficient for handling campaign process.
  • Handled deployment activities using change sets, workbench migration of codes to various environments and merging the code of different sandboxes.
  • Experienced in unit testing and functional testing of user stories and defect management.

Salesforce Analyst

Blue Shield of California
  • Leading Health Insurance client of US in Salesforce Technology. Handled enhancements and customizations to Salesforce CRM which sends data to a downstream system which is a core Health Insurance Handling System.
  • Duties
  • Worked as salesforce analyst in preparing the business requirement documents.
  • Arranged daily scrum meetings, managed end to end CRM development life cycle in agile methodology.

Manager- Salesforce

GUPSHUP
01.2024 - Current
  • Led the successful implementation of Salesforce CRM by serving in dual roles as Product Owner and Implementation Manager, driving the integration of DealHub and Oracle to deliver a comprehensive Quote-to-Cash (QTC) solution. Partnered with cross-functional teams and vendors to align technology delivery with business strategy, ensuring scalability, adoption, and long-term value.
  • Key Responsibilities:
  • Acted as Product Owner for Salesforce CRM, defining and refining user stories, business processes, and functional requirements aligned with enterprise goals.
  • Directed the design and execution of the Quote-to-Cash lifecycle within Salesforce, integrating DealHub for CPQ and Oracle for financial back-end operations.
  • Oversaw multi-platform integration strategy, ensuring seamless data flow and user experience across Salesforce, DealHub, and Oracle.
  • Served as the Implementation Manager for vendor-led DealHub and Oracle workstreams, managing deliverables, scope, and timelines through JIRA and Agile ceremonies.
  • Delivered comprehensive analytics dashboards and reporting to the Corporate Office, enabling data-driven strategic decisions.
  • Reported to the Product Director and VP, providing weekly updates, risk assessments, and mitigation plans for various implementation challenges and edge-case scenarios.
  • Proactively addressed business challenges by aligning stakeholders, setting priorities, and fostering collaborative working relationships across product, technical, and operations teams.
  • Providing solutioning and technical resolutions in Salesforce & Develop integration strategies with downstream and upstream third-party systems
  • Guide development teams on solution implementation, performance optimization, and scalable options.
  • Evaluate new Salesforce features and recommend improvements to existing solutions.

CPQ Functional Consultant

TCS
05.2021 - 12.2023
  • Salesforce Business Analyst & Consultant – Supply Chain Domain
  • Led the successful migration from a legacy system to Salesforce in a dynamic supply chain environment, improving process visibility and enabling real-time decision-making for 200+ users.
  • Duties
  • Spearheaded the business analysis during migration from legacy systems to Salesforce, ensuring alignment with organizational goals and scalability.
  • Collaborated with stakeholders to gather and analyze end-user requirements and translated them into actionable user stories, feature enhancements, and process flows.
  • Acted as a key liaison between business users and technical teams, enabling accurate solution design and timely delivery.
  • Conducted gap analyses to identify system inefficiencies and proposed Salesforce-based solutions to enhance operational workflows.
  • Supported sprint planning and participated in Agile ceremonies, ensuring traceability of requirements through the delivery cycle.
  • Facilitated stakeholder workshops, UAT sessions, and training programs to ensure seamless adoption of new Salesforce features.
  • CRM Analytics Solutions Architect – Storage Management Domain
  • Architected and deployed CRM Analytics (Einstein/Tableau CRM) for a global storage management client, delivering real-time insights and driving data-driven decisions across sales, support, and operations teams.
  • Duties
  • Designed and delivered scalable CRM Analytics dashboards and reports tailored to multi-tier business roles across departments.
  • Built and optimized data recipes and flows for managing large volumes of Salesforce and external data with a focus on performance and usability.
  • Translated business needs into technical solutions for third-party integrations, including app configurations and package upgrades.
  • Worked in Agile Scrum methodology to develop user stories, prioritize backlogs, and ensure iterative delivery with Product Owner and Solution Architect.
  • Authored comprehensive technical documentation and solution design artifacts to support development, QA, and deployment activities.
  • Oversaw the full SDLC for analytics projects including requirement gathering, design, development, testing, and deployment.
  • Partnered with implementation teams to craft data migration strategies and rollout plans, aligning business and technical objectives
  • Played a key role in reducing reporting delays by 70% and improving analytics adoption across sales and executive leadership.

Sr Salesforce Consultant

Infosys
12.2010 - 05.2021
  • Daimler Operations Support
  • Senior Salesforce Consultant – Daimler CRM
  • Led the implementation of a robust, multi-market CRM solution using Salesforce to enhance customer data management, streamline operational processes, and improve analytical capabilities. The project focused on developing regional CRM system solutions that standardized campaign, lead, and customer care management processes, and provided advanced performance reporting to deliver best-in-class customer experiences across the journey.
  • Duties
  • 2nd Level Support & Customer Engagement:
  • Provided dedicated 2nd level support for the CRM & Customer Data Management (CDM) environment, ensuring adherence to service level agreements with multiple market partners.
  • Acted as a liaison with first-level support teams to clarify issues, monitor status, and manage the resolution process, thereby ensuring consistent customer satisfaction.
  • Escalated complex issues to the third-level support team and coordinated with Daimler’s core team to achieve prompt resolutions.
  • Transition & Process Compliance:
  • Facilitated smooth transitions from rollout teams to support teams post go-live for country roll-outs and major kernel enhancements.
  • Maintained strong customer relationships, promoting an environment that encouraged the exchange of ideas and the development of optimal business solutions.
  • Ensured process compliance during development and enhancement phases, reinforcing structured and efficient project governance.
  • Salesforce Platform Expertise & Analytics Enhancement:
  • Extensively leveraged the Salesforce Lightning Design System, Sales Cloud Console, and Community Builder to configure and optimize various CRM applications.
  • Enhanced reporting and data analytics through the implementation of Einstein Analytics, effectively transforming raw data into actionable insights.
  • Architecture & Analytics Solutions:
  • Defined and designed the technical architecture for monitoring Einstein Analytics, ensuring robust performance tracking and system reliability.
  • Developed intuitive dashboards for marketing activities and campaigns, enabling data-driven decision-making and enhanced campaign management.
  • Engineered comprehensive reports to improve sales forecasting, boost sales probability, and predict consumer behavior, significantly contributing to proactive market strategies.

Education

Master of Technology - Power Electronics and Drives

JNTU
Hyderabad
01.2012

Bachelor of Technology - Electrical & Electronics Engineering

JNTU
Hyderabad
01.2010

Skills

  • Skilled in Apex and Visualforce integration
  • Database query skills
  • Apex Data Loader and Auto Rabbit SVN expertise
  • Project management tools: JIRA
  • Skilled in utilizing SFDC Workbench, ANT, and GIT Hub for deployments
  • Experience with Forcecom in Eclipse
  • API integration expertise
  • Experience with Salesforce Sales Cloud implementation
  • Salesforce Service Cloud expertise
  • Experience with Salesforce service solutions
  • Skilled in Salesforce Lightning Experience implementation
  • Salesforce Classic migration

Certification

  • SALESFORCE CERTIFIED Community Cloud Consultant
  • SALESFORCE CERTIFIED Einstein Analytics and Discovery Consultant
  • SALESFORCE CERTIFIED Field Service Lightning Consultant
  • CERTIFIED Salesforce Sales Cloud Consultant
  • CERTIFIED OmniStudio consultant
  • CERTIFIED Salesforce Administrator
  • CERTIFIED Salesforce Platform Developer I

PERSONAL INFORMATION

Language Known: English, Malayalam, Telugu, Hindi.

Training

  • Salesforce Field Service Lightning
  • Salesforce Einstein Analytics
  • Trained in Marketing Cloud and Lightening aspects of SFDC.
  • Trailhead – Ranger with 70000 + points and 85 badges https://trailblazer.me/id/sharidas88

Disclaimer

I hereby declare that all the details furnished above are true to the best of my knowledge and belief. Shruthi Haridas

Timeline

Manager- Salesforce

GUPSHUP
01.2024 - Current

CPQ Functional Consultant

TCS
05.2021 - 12.2023

Sr Salesforce Consultant

Infosys
12.2010 - 05.2021

Senior Associate Consultant

Neptune Orient Lines

Associate consultant

Coke Works Ltd

Salesforce Analyst

Blue Shield of California

Master of Technology - Power Electronics and Drives

JNTU

Bachelor of Technology - Electrical & Electronics Engineering

JNTU

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Shruthi Haridas