Santhosh VR
Senior Manager - Revenue & Growth
Bangalore
Summary
With a decade of dedicated service in the dynamic realm of E-commerce, I've cultivated a versatile skill set spanning various departments within Myntra. I'm poised to continue making impactful contributions to the dynamic landscape of online retail.
Overview
11
11
years of professional experience
Work History
Senior Manager Category Demand Management
Myntra
08.2013 - Current
- Responsible for Events Management, Brand Launches & Activations at Myntra- This includes, Benchmarking, Ideation , Planning & Execution by partnering with various departments like, Category, Marketing, CRM,Social, Creative, Copy, Private Brands, Product & Store Team.
- Site/Store Optimization- Monitor important metrics like, Sessions, Impressions, Clicks, CTR, RPI, Consideration, Conversion etc.. across all relevant Stores to optimize the performance. To improve engagement on the platform, understanding the market trends and competitors and run A/B test to measure the impact.
- Revenue Maximization- Ensure Revenue targets are met for respective Categories by targeting right set of cohorts and selection.
Education
MBA - Marketing & HR
Mysore University
Bengaluru, India 04.2001 -
Skills
Data Analytics
Stakeholder Management
Strategic Planning
Team Leader
Operations
Timeline
Senior Manager Category Demand Management
Myntra
08.2013 - Current
MBA - Marketing & HR
Mysore University
04.2001 -