Santhosh VR

Senior Manager - Revenue & Growth

Bangalore

Summary

With a decade of dedicated service in the dynamic realm of E-commerce, I've cultivated a versatile skill set spanning various departments within Myntra. I'm poised to continue making impactful contributions to the dynamic landscape of online retail.

Overview

years of professional experience

Work History

Senior Manager Category Demand Management

Myntra

08.2013 - Current

Responsible for Events Management, Brand Launches & Activations at Myntra- This includes, Benchmarking, Ideation , Planning & Execution by partnering with various departments like, Category, Marketing, CRM,Social, Creative, Copy, Private Brands, Product & Store Team.
Site/Store Optimization- Monitor important metrics like, Sessions, Impressions, Clicks, CTR, RPI, Consideration, Conversion etc.. across all relevant Stores to optimize the performance. To improve engagement on the platform, understanding the market trends and competitors and run A/B test to measure the impact.
Revenue Maximization- Ensure Revenue targets are met for respective Categories by targeting right set of cohorts and selection.

Education

MBA - Marketing & HR

Mysore University

Bengaluru, India

04.2001 -

Skills

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Timeline