Sankula Ramesh
Hyderabad
Summary
Dynamic sales leader with a proven track record at Orkla India Ltd, Abbott and Colgate Palmolive. During these stints, I have got the opportunity to work in AP, TG, TN and Karnataka Markets.
Now, I am responsible for 300 Cr business of MTR BU in AP TG and Orissa States. Expert in sales strategies and building highly motivated teams. Very instrumental in NPD launces and building GTM. Strong in data-driven decision-making and cross-functional collaboration skills.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Head of Sales
Orkla India Pvt Ltd
09.2022 - Current
- Responsible for 300 Cr Business of MTR BU in AP TG and Orissa
- I have a team of 5 Area Sales Managers, 34 Sales Executives and 220 off roll feet on street
- One TM Executive for AP Region
- 163 direct stockiest and 550 Indirect stockiest with a coverage of 1.1 lakh stores directly
- Fastest growing region since 2022 in MTR BU
- 3 GEM awards received for last year for “Blended Spices Category” and one in FH'25 for " Fastest Rural Growth" in MTR BU
- I have played a key roll in new launches like LUP Spices, Pure Spices, New Beverages, Spicy Sambar LUPs, Garam Masala Relaunch, Telangana Chilli, Vermicelli Relaunch and Ready Sweets in the last 3 years
- Instrumental in leading direct coverage expansion in AP & TG
- Played a key role in introducing Sales Automation tools like ARS, Smart Aps for SSMs & Claims Process
Area Sales Manager
Abbott Nutrition Ind Pvt Ltd
08.2021 - 09.2022
- I was handling 5Cr Crore business in Hyderabad Area which is key Market for Abbott Nutrition division in South India
- 15 Channel partners with 40 SSMs (Stockist Sales Man)
- Team of 5 TSEs, 2 Merchandisers
- Successfully rationalized pharma distributors in Hyderabad City from 15 to 10 and grew GT Pharma business by 25% during the year 2021 and 2022
- Fastest GTM execution of Pediasure 7+ in South India
- Actively worked with NSEs to build brand with Dr in Hyderabad City
- Increased the direct coverage of Abbott from 8000 to 9200 stores
- Built Sales dash boards for filed team and successfully introduced Bottre Cloud Based Software for Channel Partners
Area Sales Manager
Abbott Nutrition Ind Pvt Ltd
08.2019 - 07.2021
- Responsible for 4 Cr Crore business in Rest of Tamil Nadu Area
- 45 Channel partners with 60 SSMs (Stockist Sales Man)
- Team of 7 TSEs, 6 ISRs & 2 Merchandisers
- I was also handling Pharma Distributors
- Worked with Ethical team closely to generate business from Hospitals
- Increase our direct coverage from 12000 stores to 15600 stores
Area Manager
Colgate Palmolive India Ltd
03.2017 - 08.2019
- I was handling 90 Cr busienss F in Chennai Area
- 17 Channel partners with 55 SSMs (Stockist Sales Man)
- Team of 5 CDOs, 5 Merchandisers & 15 Instore Champions
- Received FAE (First Amongst Equals) for the year 2017
- I was very active in Handling key Super Markets like Saravana Group and Grace SM
- Played a key role in launching NPD Colgate Vedshakthi and completing the GTM in time. It was one of the successful launch of Colgate during 17-18. Also part of Slimsoft and Extra clean TB launch in Chennai City
- Very active in expanding OCC program to Saravana group of Stores
- Very instrumental in direct coverage expansion in Chennai City
Area Manager
Colgate Palmolive India Ltd
08.2015 - 03.2017
- Responsible for 6.5 Crore business in Hyderabad Area
- 18 Channel partners with 66 SSMs (Stockist Sales Man)
- Team of 6 CDOs, 26 Merchandisers & 28 Instore Champions
- Implemented SAP for business partners in just a span of 45 days
- Prepared & implemented Metro Expansion Plan for Hyderabad
- Built and executed OTOG (One Team One Goal) concept in India, later took this forward to other Metros like Bangalore and Mumbai
- Received FAE (First Amongst Equals) for 2016
- One CDO got promoted as a ASM during my Hyderabad Stint
Area Manager
Colgate Palmolive India Ltd
04.2014 - 08.2015
- Responsible for 7.5 crore business in Madurai Area
- I was handling entire South Tamilnadu Based out of Madurai
- Team of 5 CDOs, 3 STLs (Sales Team Leaders) & 1 PSRs (Pilot Sales Representatives) to drive the business in Madurai Area
- Handled 72 Channel partners
- Received YCMAD for STL (Sales Team Leaders) project for 2015
- Received FAE (First Amongst Equals) for 2015
- Stood top in executing CAS Jones in Key Super Markets in South Tamilnadu
- 100% execution of customized Tooth Brush stands in Super Markets
- No.1 Area during my tenure for Sales force automation
Area Manager
Colgate Palmolive India Ltd
11.2012 - 04.2014
- This is my first ASM Role in Colgate
- Responsible of Primary & Secondary business in North Karnataka based out of Hubli – 6.5 Crores
- Dismantled 2 Super Stockist & brought 6000 stores into direct coverage
- Increased direct distributors from 40 to 70
- Fastest growing Area with 18% for the year 2013
AMSD South Rural
Colgate Palmolive India Ltd
02.2012 - 11.2012
- Worked with SD (Shopper Development) team for Rural GTM Strategies RL addition & Rural TB drive for 4 States in South
- Giving ideas & plans geo wise to the 4 state teams on coverage expansion
- Worked closely with all AMs & CDOs to implement CP Rural Strategies
- Coordinating with Customer marketing on supports required for the brand
- Bought 90K stores into direct coverage in one year
- Developed & executed Toothbrush weak geo program.
- Worked on automation of Subsidy process to Stockist
Cross Functional Assignment at Head office
Colgate Palmolive India Ltd
08.2011 - 02.2012
- I have to work closely with RE Mangers and Regional Customer Development mangers to grow Channels and build key stores business
- I was very instrumental in planning and execute GTM to ensure Share Increase in Modern Trade
- Closely worked with all departments like legal, logistics, Customer marketing, Shopper development, Professional Team etc
- Vendor Management – New creative Inputs
- PAN India WS PDS (Phil Dil Se) program design & implementation
- PAN India OCC (Oral Care Centre) program evaluation, suggestions to Mangers
- PAN India OCC (Oral Care Centre) POP (Point of Purchase) design & dispatch handling
- Coordinating with BO & WH for POP & Other requirements
- Successfully tested & implemented Customized Toothbrush Stands across markets in PAN India
Customer Development Officer
Colgate Palmolive India Ltd
09.2007 - 08.2010
- I was working as a Customer Development Officer during this period in different Zones like Nizamabad / Anantapur / Chennai / Coimbatore.
- I was very instrumental in building CP business in Telangana Upc, Rayalaseema Markets, Chennai and Coimbatore
- I received FAE during my CDO stint at Anantapur & YCMAD for my Nizamabad Stint
- During these period I learnt Stockist Management, Trade and Visibility management along with regular business deliverables
TSI - Britannia Industries Ltd.
01.2006 - 01.2007
Education
MBA - Marketing & HR
SV University
Tirupati01.2005
B.Sc in Physics And Computers - Computer Science
SV University
Tirupati01.2003
Skills
- Adaptable learning approach
- Strategic sales development
- Analytical problem-solving
- Strategic project advancement
- Team leadership
- Strategic business development
- Successful product launches
- Data-driven sales forecasting
- Collaborative teamwork across functions
- Analytical decision making
- Coaching and guidance
- Sales training
Accomplishments
- Fastest growing region in Orkla India since 2022
- 3 GEM Awards in 2024
- FAE for 2009, 2015, 2016 & 2017 in Colgate
- YCMAD for “STL Project” in 2015 & for “SUB Stkst Margin Reduction” in 2007 in Colgate
- National Award for MW Space increase 2010 in Colgate
Certification
- One Level Up in Orkla
- Train the trainer – Abbott
- Negotiation Skills by Scott Works in CP
- Business Presentation Skills - CP
- Coaching & feedback - CP
Languages
English
Proficient (C2)
C2
Telugu
Native
Native
Hindi
Advanced (C1)
C1
Tamil
Upper intermediate (B2)
Hobbies and Interests
Fitness, Cricket
Personal Information
Cricket and Fitness
I like playing cricket during leisure time and I give outmost importance for being fit. I love both these activities.
Timeline
Head of Sales
Orkla India Pvt Ltd
09.2022 - Current
Area Sales Manager
Abbott Nutrition Ind Pvt Ltd
08.2021 - 09.2022
Area Sales Manager
Abbott Nutrition Ind Pvt Ltd
08.2019 - 07.2021
Area Manager
Colgate Palmolive India Ltd
03.2017 - 08.2019
Area Manager
Colgate Palmolive India Ltd
08.2015 - 03.2017
Area Manager
Colgate Palmolive India Ltd
04.2014 - 08.2015
Area Manager
Colgate Palmolive India Ltd
11.2012 - 04.2014
AMSD South Rural
Colgate Palmolive India Ltd
02.2012 - 11.2012
Cross Functional Assignment at Head office
Colgate Palmolive India Ltd
08.2011 - 02.2012
Customer Development Officer
Colgate Palmolive India Ltd
09.2007 - 08.2010
TSI - Britannia Industries Ltd.
01.2006 - 01.2007
MBA - Marketing & HR
SV University
B.Sc in Physics And Computers - Computer Science
SV University
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