Saket Rai

• Manage and grow affiliate partnerships to drive performance marketing objectives, revenue generation, and brand visibility.
• Oversee end-to-end campaign management including onboarding, performance tracking, optimization, and client servicing.
• Conduct keyword research, on-page SEO optimization, and competitor analysis to improve organic visibility and user engagement.
• Execute PPC and SEM strategies across Google Ads and other channels to maximize ROI.
• Collaborate with internal teams to align affiliate initiatives with broader digital marketing strategies.
• Utilize tools such as Google Analytics, Microsoft Excel, and CRM systems to measure performance and derive actionable insights.
• Maintain strong client relationships through effective communication, negotiation, and continuous support to ensure satisfaction and long-term value.
• Contribute to business development through lead nurturing, campaign innovation, and strategic outreach.

Key Skills: Affiliate Marketing, SEO, Google Ads, PPC, SEM, Client Development, Campaign Management, Google Analytics, Business Development, Content Marketing, Leadership, Revenue Growth, Excel, Team Building

• Led and mentored a high-performing team of 15–17 members, ensuring efficient workflow, scheduling, and smooth day-to-day operations.
• Conducted in-depth market research to identify new digital growth opportunities and foster team development.
• Monitored, measured, and reported performance of all digital marketing campaigns, aligning with ROI and KPI goals.
• Utilized tools like Google Analytics, Google Ads, and SEO platforms to improve marketing performance.
• Demonstrated strong expertise in SEO, Affiliate Marketing, and other digital channels.
• Maintained a results-oriented mindset and a commitment to continuous learning.

Key Skills: Team Leadership, Digital Marketing Strategy, SEO, Google Ads, Affiliate Marketing, Performance Analysis

• Executed end-to-end digital marketing campaigns in collaboration with internal teams, partners, and agencies.
• Focused on SEO and traffic generation using tools such as Ahrefs, Google Keyword Planner, Google Search Console, and RankMath.
• Created and implemented digital strategies to increase online traffic, user engagement, and conversions.
• Developed backlink strategies, managed Google Ads and email marketing campaigns, and optimized social media presence.
• Supported revenue recovery and client acquisition through strategic outreach via email and social platforms.
• Strengthened client relationships through consistent communication and campaign reporting.

Key Skills: SEO Tools, Google Ads, Social Media Marketing, Email Marketing, Client Engagement, Analytics

• Specialized in affiliate marketing and relationship management with networks such as Rakuten, ShareASale, Awin, and others.
• Worked with tools like Refersion, GoAffPro, Shopify, and Marketo to manage partnerships and campaigns.
• Supported SEO initiatives and began hands-on work with Google Analytics for data-driven insights.
• Maintained consistent client communication through email and social media, contributing to retention and campaign success.
• Collaborated with cross-functional teams to ensure alignment on affiliate and digital marketing strategies.

Key Skills: Affiliate Marketing, Client Communication, Refersion, Shopify, Google Analytics, Cross-Team Collaboration

• Built a Login & Registration module for an internal web application using core Java (Servlets/JSP) with MySQL back-end integration, implementing robust input validation and session management.
• Wrote efficient SQL queries (CRUD operations, joins, indexing) to support user-data storage and retrieval.
• Created and executed comprehensive manual test cases and developed Selenium WebDriver scripts, raising test-coverage and catching critical defects early in the cycle.
• Collaborated within an agile team, using Git for version control and Jira for tracking, to deliver weekly sprints on time.
• Documented code, test results, and user stories, ensuring smooth knowledge transfer and maintainability.

Key Skills: Java, SQL, Selenium, Manual Testing, Web Application Development, Agile Collaboration, Git Version Control

• Contributed to the "Chitmonks Tour Guide" project, assisting in front-end web development and cross-platform testing.
• Developed responsive web pages using HTML, CSS, JavaScript, Bootstrap, and AngularJS, improving UI/UX for users.
• Performed functional and usability testing on both Android and web applications, identifying and logging bugs to ensure high-quality releases.
• Collaborated with developers and testers in an agile environment to meet tight deadlines and deliver enhancements.
• Gained hands-on experience in debugging, browser compatibility testing, and UI validation.

Key Skills: Web Development, HTML/CSS, JavaScript, AngularJS, Bootstrap, Android/Web Testing, Bug Reporting, UI/UX Debugging