Ritesh Kothari

Onboarding and Account Management:

• Managed a portfolio of 20+ sellers, overseeing a revenue stream exceeding 10 crore INR and handling over 25,000+ SKUs

Marketing Management:

• Led ATL performance marketing initiatives and developed wireframes for growth categories, resulting in a 7X increase in Product Detail Page (PDP) views in FY2024

Collaboration and Operational Efficiency:

• Worked closely with supply chain and replenishment teams to ensure vendor availability and optimal fill rates
• Reduced customer cancellations by 22% through improved supply chain coordination and strategic vendor management

• Created visually appealing Instagram posts, stories, and reels using tools like Canva, Photoshop, or mobile apps.
• Monitored key metrics such as reach, engagement, and conversion rates using Instagram Insights, leveraging data-driven insights to optimize strategies and improve performance.

Developed visually captivating and engaging content that aligned with brand identity and resonated with the target audience. This involved creating Instagram posts, stories, and captions that followed the latest trends.

• Developed market entry strategies for new markets or expansions in existing ones based on research findings.
• Continuously monitored competitor activities and market developments to gather competitive intelligence.