Summary
Overview
Work History
Education
Accomplishments
Timeline
Generic

RAVI KISHORE DONGA

Hyderabad

Summary

MBA-level educated and results-oriented professional with over 8 years of diverse experience in telecom, retail, consumer durables, and fintech sectors. Expertise in developing and executing customer loyalty programs, managing marketing campaigns, formulating effective marketing strategies, overseeing both ATL & BTL activities. Skilled in driving stores’ expansion (FOFO), managing channels effectively, and maximizing retail sales. Proven track record of achieving measurable results and contributing to organizational growth.

Overview

9
9
years of professional experience

Work History

Sales Associate Analyst

PepsiCo
9 2022 - Current
  • Engage regularly with Account Sales team to collect and input all updates related to promotional programs into Trade Promotion Management (TPM) system
  • Ingest promotional data into PepsiCo's internal systems and external customer portals, supporting trade and demand planning activities
  • Update Trade Promotion Management events, deal sheets, and maintain new item information based on discussions with stakeholders and any pricing changes
  • Oversee management of contracts between retailers and PepsiCo, handling process from beginning to end, particularly for upcoming promotions
  • Ensure that all work tasks are completed within agreed-upon Service Level Agreements and Operational Level Agreements to maintain efficiency and effectiveness
  • Collaborate with Lead Analyst to manage formatting and regional responsibilities
  • Manage expectations through verbal and written interactions with internal teams, including Sales, Finance, and Control departments.

Regional Activation Manager

BharatPe
02.2022 - 08.2022
  • Support zonal sales teams by providing them with collaterals and facilitating BTL deployments to enhance POS visibility
  • Collaboration with external vendor agencies for printing and creative adaptation services
  • Direct interaction with top local accounts to ensure effective brand visibility
  • Work with the central marketing team to conceptualize marketing strategies for the zone
  • Ensure implementation of these strategies to address both short-term and long-term business needs
  • Follow brand guidelines rigorously and regularly visit merchants within the zone to monitor and implement the same
  • Work closely with the central marketing team to coordinate ATL and Digital marketing activities
  • Launch and activate new zones with appropriate marketing activities
  • Be accountable for the ROI of all local marketing initiatives
  • Provide timely feedback from the market to the HO marketing team on market requirements, trends, and customer insights.

Trade Marketing Incharge

Sony India Pvt ltd
09.2019 - 01.2022
  • Develop & implement trade marketing plans and strategies to achieve sales targets and market share objectives
  • Identify and execute marketing activations
  • Ensure brand presence at all trade platforms and various retail channels
  • Build and maintain strong relationships with retail partners, distributors, and key stakeholders including market visits and support for the sales team
  • Ensure that promotions are communicated clearly to consumers and implemented smoothly across all channels
  • Plan, execute, and evaluate visual merchandising, product launches, and seasonal campaigns
  • Ensure effective use of point-of-sale materials (POSM), displays, and other merchandising tools to enhance product visibility and drive sales
  • Manage relationships with vendors and agencies
  • Negotiate and manage trade marketing budgets and ensure that they deliver high-quality services and meet deadlines within budget constraints
  • Conduct regular meetings with marketing coordinators to provide training programs, direction & track progress
  • Track and report on the effectiveness of trade marketing activities and promotional campaigns and ensure timely submission of monthly plans and execution pictures.

Senior Executive (Loyalty Marketing)

Future Retail Limited
03.2017 - 07.2019
  • Manage end to end creative communication including campaigns, contests and offers for all loyalty products of future retail limited and BTL planning and implementation for loyalty programs
  • Plan campaigns and targeted special offers in line with monthly operational plans to drive increased shopping frequency at Future Group retail stores
  • Manage targeted marketing campaigns across email, SMS, and couponing channels
  • Develop and implement marketing programs at the store level to drive foot traffic, increase average transaction size, and maximize basket size
  • Create reporting dashboards & custom reports to analyze campaign performance to provide actionable recommendations for future campaigns
  • Work closely with media agencies, vendors, digital teams, and internal communication teams to meet marketing communication requirements
  • Collaborate with category teams to define campaign calendars and set ROI targets
  • Maintain a tracker to monitor regional campaign communication plans and ensure adherence to allocated budgets
  • Lead the planning and implementation of ATL and BTL activities to create brand awareness and achieve business targets for new store openings
  • Negotiate with vendors to ensure that expenses remain within allocated budgets for each activity or campaign.

Assistant Manager - Retail

Reliance Communications
09.2015 - 02.2017
  • Oversee all aspects of retail operations within Reliance stores, aiming to increase customer base and revenue market share
  • Implement innovative sales strategies across all products and services
  • Effectively manage 15 stores across the Kurnool territory, spanning multiple districts
  • Analyze and track stores wise KPI performance, execute improvement actions and exposures to franchisee roll out experience
  • Take responsibility for all functions within retail stores, including sales, customer service, inventory management, technical support, and visual merchandising
  • Lead a team of 30+ employees, including store managers, CREs, and promoters
  • Provide guidance, support, and training to drive sales performance through various channels, including store walk-ins and cross-selling initiatives
  • Roll out of stores FOFO model as per AOP target
  • Manage the profitability and compliance of the current stores
  • Controlling and minimizing the churn for new business.

Education

Post Graduate Diploma in Management (PGDM) - Marketing

Institute of Public Enterprise
Hyderabad

Bachelor of Technology (B.Tech) - Electrical, Electronics Engineering Technologies

Swarnandhra College of Engineering & Technology
Narasapuram

Accomplishments

  • Awarded as "Best Loyalty SPOC" in the month of Feb’18 & Mar’18 in Pan India.
  • Received Rolling Trophy for highest target achievement with 135% in Profit Club 5 days Campaign (Enroll) in the month of July’18. Sales & bills penetration increased by 10%.
  • Won the “Best Circle Manager - T24” award for Quarter 1 (2017).
  • Awarded as “Best Retail Area Manager” in 4G migration, with highest sales for postpaid.

Timeline

Regional Activation Manager

BharatPe
02.2022 - 08.2022

Trade Marketing Incharge

Sony India Pvt ltd
09.2019 - 01.2022

Senior Executive (Loyalty Marketing)

Future Retail Limited
03.2017 - 07.2019

Assistant Manager - Retail

Reliance Communications
09.2015 - 02.2017

Sales Associate Analyst

PepsiCo
9 2022 - Current

Post Graduate Diploma in Management (PGDM) - Marketing

Institute of Public Enterprise

Bachelor of Technology (B.Tech) - Electrical, Electronics Engineering Technologies

Swarnandhra College of Engineering & Technology

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