Rajesh Putta

• Handled customer relations issues, enabling quick resolution, and client satisfaction.
• Increased sales revenue by developing and implementing effective sales strategies.
• Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
• Built long-lasting client relationships through excellent customer service and consistent followups.
• Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
• Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
• Analyzed market trends to identify new business opportunities, leading to expansion into profitable territories.
• Appointed distributors across the states and helped them in appointing sub dealer network along with distributors.
• Achieving the sales target’s ,collection and expansion of network.
• Handling MT ( Vijay Sales & Reliance ) and responsible for Sell in and sell out and reporting to HO.
• Responsible for ISD performance and monitoring them on weekly and monthly basis.
• Maintain relationship with SM’s,DM’s and category heads to increase the productivity of the brand and getting placements model wise for DC and FF.
• Conducted training’s sub dealer wise ,Store wise and to gain the complete knowledge of the product’s.
• Assigning targets for TL’s ,RSO’s and ensuring them to achieve the targets in the stipulated time line.

RESPONSIBILITY :

• Achieving the sales target & collection, expansion of the trade network.
• Develop Annual sales plan aligned to the over all corporate business plans and supervise effective execution ensuring delivery of sales ,revenue ,growth and market share objectives.
• Drive development and implementation of improvement plan focusing and enhancing the quality of distribution in terms of coverage ,reach and counter share.
• Keep close track on marketing activities of allocated territory, Manage and control distribution of product monitoring sales and stock levels ensuring replenishment /transfer to maintain optimum stock levels to meet business needs.
• Ensuring speedy resolution of queries & grievances to maximize client satisfaction levels.
• Maintaining excellent relations with clients to generate new avenues for further business progress.
• Preparing Market Intelligence ,Report information pertaining to Competitors Network Schemes, Promotional activities, Pricing, New Product launches, product performance feedback etc.
• Focus on Power retailers, Distribution network and Direct dealers ( Exclusive brand shops) for the assigned territory.
• Handling 13 Brand shop’s ,3 executives and 47 ISD’s and monitoring them on category wise sell out basis.
• Responsible for Exclusive Brands shop management .
• Identifying untapped ares and appointing Trade partner with long term vision.

Channel Management:

• Develop and strengthen the distribution channel across the territory by identifying appointing and managing resourceful distributors and dealers.
• Evaluate requirements for retail outlets at key locations and coordinate actions to acquire and manage an optimum mix to address all the customer segments.
• Manage relations with distributors ensuring prompt and efficient business support and resolution of issues ensuring long term win-win out comes.

Team Management:

• Supervise ,guide and control a team of professionals in efficient execution of the company’s sales plans and promotional activities.
• Cascade annual business targets for the territory to the level of teams & individual settings weekly and monthly sales revenue and collection targets.
• Monitor performance of individual team members an provide continual support and encourage for improving results.
• Organize and manage employee engagement programs to improve energy and team work to drive the business in the right direction.
• Conduct scheduled formal performance appraisals of employees identify training needs and provide required training on products and selling skills to build product knowledge selling and customer handling skills.
• Drive continual improvement programs including establishing and upgrading process to improve efficiency and productivity of the team.

• Handling Distribution network and Direct dealers for the assigned territory.
• Handling 7 Brand shop’s ,2 DSO’s and 14 ISD’s and monitoring them on category wise sell out basis.
• Responsible for Brands shop management sell in and sell out on monthly basis.
• Identifying untapped ares and appointing Trade partner with long term vision.
• Infiltration Control,Timely Accounts reconcillation ,No false commitments & Payments Discipline.
• Sell out tracking & giving solutions for slow moving SKU’s.
• Regular & meaningfull interactions with the trade partners with relevents insights.
• Increase product awareness.
• Dominant Display at every counter.
• Tracking SSE knowledge and soft skills.
• Visibility increase at store level Stands/Instore & Out store branding/Out door branding.
• Focusing on counter wise sell out & executing various Schemes to sub dealers and ensuring to achive their targets.
• Promoting Distributor and subdealers to achieve the targets by conduting Melas & Exhibitions.

Joined as Asst.Manager based at Hyderabad.

The position of heading Air Conditioner Business for part of Hyderabad and Rayalaseema, handling Dealer network .

Strategy Planning

• Strategizing the long term business directions to ensure maximum profitability.
• Providing a growth-driven environment to the team and sustaining well-planned initiatives for

performance management.
• Overseeing complete business operations for the assigned territory with accountability,

forecasting monthly & annual sales targets & executing them in a given time frame.

Sales Management / Business Development.

• Identifying & developing new streams for revenue earning & maintaining relationships with customers to achieve repeat/referral business.
• Liasoning with corporate/institutional clients.
• Utilizing market feedback & personal network to develop marketing intelligence for positioning the products.
• Imparting Sales & Product training to the Sales Team & Trade Partners.
• Conducting competitor/ market analysis by keeping abreast of market trends, competitor moves to achieve market share metrics.
• Driving sales strategies for attainment of periodical targets with a view to optimize revenue from primary as well as secondary sales.
• Ensuring effective implementation of marketing activities & dealer schemes.

Brand Management / Product Development

• Conducting and organizing sales promotional activities as a part of brand building and market development effort by mapping the target customers.

• Giving inputs to the R & D dept & HO regarding product development & new product launch to widen the product portfolio and generate exceptional sales volumes.

Network Management

• Identifying and networking with financially strong and reliable channel partners, resulting in deeper market penetration and reach.
• Identifying the new channel of sales to increase the market addressability.

Collection Targets
• Lowering bad debt.
• Ensuring all the outstanding should get cleared within stipulated time frame.

Team Management .

• Leading, training & motivating teams ensuring optimum performance.
• Identifying & implementing strategies for building team effectiveness by promoting spirit of cooperation thus ensuring minimum attrition.

Joined as Sr.Sales Executive- on May 2008, based at Hyderabad. The position of Heading for Multiple Products Sales & Marketing. The role assigned during this stint has been multifunctional, with the main responsibilities being –. Handling Key Customers, Multi Brand sales & Service Dealers. Dealer Development in the Zone. The various functions performed have been.

Assignment undertaken: for Multiple products Sales & Marketing

1. Planning & Forecasting for my territory.

2. Market Analyses and Penetration.

3. Appointing Multi brand delars & retailers in the region.

4. Execution of Various Schemes to Dealers & Channel Partners.

5. Achieving Sales & Collections Targets.

6. Promoting Dealers to achieve the Target by Melas & Exhibitions.

7. Handle a product portfolio of premium product ranges.

Key Responsibilities:

Am solely responsible for:

Target Achievement for Primary & secondary sales through Push strategy using trade schemes

& other below the line activities. Designing & implementing of customized schemes & activities

on the nature of business expected. Business development through exploring new markets &

market expansion by identifying new avenues through specialized schemes.

Responsibilities: To handle SSD network in the zone. Taking new initiatives to counter Competition. Some of the key activities performed are

RESPONSIBILITY

1. Dealer Development and networking.

2. Dealer appointment and Training to Dealer Sales Team.

3. Promotional Activities for the Dealers.

4. Sales & Collection Target.