Puja Nishad
Brand Manager
Hyderabad
Summary
Results-driven brand manager with 8 years of experience in developing and executing successful brand strategies across various industries. Proven track record in analyzing brand positioning, consumer insights, and creative development to drive brand growth and exceed business objectives.
Overview
8
8
years of professional experience
1
1
Certification
3
3
Languages
Work History
Brand Manager
Mayora India
09.2023 - Current
- Orchestrated the launch of 2 TV commercials for Kopiko with celebrity brand ambassador MS Dhoni, enhancing brand visibility
- Developed and executed a comprehensive 360-degree campaign strategy for Kopiko, leading to a revenue growth of 16%
- Implemented impactful brand storytelling through influencer marketing to connect with target consumers.
- Boosted product sales with innovative promotional strategies and attractive packaging designs.
- Managed external agencies to implement creative marketing campaigns across various channels
- Analyzed market trends, competitor activities, and consumer insights to formulate marketing strategies
- Efficiently managed brand budgets and ensured cost-effective allocation of resources
- Collaborated with cross-functional teams to ensure brand consistency across all touchpoints
- Tracked and measured marketing campaign performance, implementing data-driven strategies for continuous improvement
Brand Manager
Godrej Jersey
07.2022 - 09.2023
- Led creative development and collaborated with internal stakeholders to develop impactful campaigns
- Managed participation in multiple exhibitions and events, enhancing brand visibility
- Devised innovative growth strategies resulting in increased overall margins by 5%
- Oversaw the development and launch of new products, including market analysis and competitive positioning
- Coordinated with the trade marketing team for executing ATL/BTL activities
- Monitored market trends and conducted consumer market research to adjust brand strategies accordingly.
Assistant Sector Head
Mold-Tek Packaging
12.2021 - 07.2022
- Responsible for managing a product category with 300+ key accounts, ensuring quality service and incremental revenue growth
- Established frameworks for client satisfaction and resolved service issues efficiently
- Created and presented multiple product presentations to cater to client requirements
- Managed and represented the organization in various trade expos and networking events
- Led marketing initiatives online and offline to ensure client engagement.
Assistant Manager
Mold-Tek Packaging
08.2019 - 12.2021
- Successfully handled portfolio of more than 100 key accounts with 20% being new clients' added year on year
- Awarded letter of appreciation within 1st year of joining for "quickest turnaround time" for completing export project
- Efficiently handled most no
- Of international business networks for export opportunities
- Excellent coordination between multiple internal & external stakeholders for smooth operational execution
- Proactively developed various marketing collaterals such as product presentations, brochures, pamphlets, posters, banners, etc.
Marketing Coordinator
Mold-Tek Packaging
08.2017 - 08.2019
- Acquired new business opportunities and developed customer relationships by hosting product-focused events
- Ideating and strategizing ways to reach out to prospective clients
- Lead vendor search and negotiation for product shoots, corporate video, promo clips etc
- Successfully managed and executed Mold-Tek's participation in more than 7 major National & International level business events
- Market research and data mining on various industries to understand its scope and current trends.
Territory Sales Manager
Practo Technologies Pvt. Ltd
05.2016 - 06.2017
- Prospect, educate, qualify, and generate interest among clients for leveraging online space for marketing and SaaS based technology solution
- Account Management for subscription renewal and up gradation purpose
- Ensure proper resources, training, consulting and support being delivered
- Ensured client engagement with solution is increased resulting in reduced churn rate.
Education
MBA in Marketing -
Icfai Business School
Hyderabad, TS02.2016
BBA in Marketing -
Birla Institute of Technology Mesra
Ranchi, JH03.2014
Skills
Promotional planningundefined
Certification
Executive Certificate Programme in Digital Marketing and Analytics, ISB
Accomplishments
- Recognised for increasing the overall icecream category margin by 5%.
- On spot recognition for launching 4 new products within 5 months timeline.
Timeline
Brand Manager
Mayora India
09.2023 - Current
Brand Manager
Godrej Jersey
07.2022 - 09.2023
Assistant Sector Head
Mold-Tek Packaging
12.2021 - 07.2022
Assistant Manager
Mold-Tek Packaging
08.2019 - 12.2021
Marketing Coordinator
Mold-Tek Packaging
08.2017 - 08.2019
Territory Sales Manager
Practo Technologies Pvt. Ltd
05.2016 - 06.2017
MBA in Marketing -
Icfai Business School
BBA in Marketing -
Birla Institute of Technology Mesra
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