Painting
Pranathi Achyutha
Sr. Marketplace Specialist
Hyderabad
Summary
Enthusiastic digital advertising professional with 3.5 years of experience driving consumer engagement and enhancing brand image to generate revenue. Led campaigns resulting in positive feedback and exponentially increased interaction from target audience members. Team player with strength in coordinating with colleagues and industry experts to manage successful advertising work.
Overview
3
3
years of professional experience
3
3
Languages
Work History
Sr. Marketplace Specialist
Comfort Click
03.2024 - Current
- Developed and executed strategies to achieve revenue and gross profit targets, leveraging insights from data analysis to inform decision-making processes.
- Managed a team of three individuals, providing guidance, training, and weekly feedback sessions to enhance their understanding of processes, strategies, and advertising techniques, resulting in improved performance and goal attainment.
- Collaborated with cross-functional teams including design, catalogue, coordination, procurement, and content to ensure timely and accurate improvisation of product listings, minimizing errors and maximizing effectiveness.
- Provided comprehensive analysis on the performance of new products in the market, offering valuable insights to inform business strategies and drive growth.
- Ensured accuracy in providing data for monthly deals, facilitating informed decision-making and successful deal execution.
Marketplace Specialist
Comfort Click
03.2022 - 02.2024
- Maintained and optimized nutritional product listings in the Italian market to enhance visibility and conversion rates.
- Analyzed PPC performance to maximize ROI and identify trends in demand and competition.
- Managed pricing strategies to drive traffic, sales, and profitability by monitoring profit margins and competitors' pricing.
- Conducted regular competitor research and analyzed Amazon sales traffic to inform sales strategy adjustments.
- Assisted in FBA stock replenishment management for optimal inventory levels and timely fulfillment.
- Generated sales reports and proposed growth strategies based on past performance and market trends.
Team Lead
Asteroidx
03.2021 - 02.2022
- Led a team overseeing major Amazon Ads accounts, expanding to manage a team of 11 members.
- Conducted weekly meetings to disseminate company updates and facilitate interdepartmental coordination.
- Proactively managed risks, streamlined workflows, and provided constructive feedback to enhance team performance and maintain quality standards.
- Fostered a positive work environment through teamwork, open communication, and employee recognition initiatives, while also providing regular coaching and skill development opportunities to drive campaign success.
Senior Amazon Advertising Campaign Manager
AsteroidX
9 2020 - Current
- Managed Amazon advertising across Sponsored Products, Sponsored Brands, and Sponsored Displays, utilizing my expertise in marketing and PPC.
- My role involved creating, managing, and optimizing PPC ad campaigns to enhance 30 Amazon Seller accounts.
- Proficient in Excel, I analyzed large datasets to develop effective campaign strategies, including the diversification of search terms into Positives and Negatives.
- Leveraging tools like Helium10, I research keywords and determine bids based on competitor analysis to drive high ROI.
Education
Board of Intermediate Education -
Narayana Junior College
Narayanaguda, HydB.tech - undefined
Keshav Memorial Institute of Technology
Narayanaguda, HydSecondary State Certificate -
St. Anthony's High School
Himayatnagar, HydSkills
Analytical Thinking
undefinedInterests
Dancing
Learning facts about Marine World
Timeline
Sr. Marketplace Specialist
Comfort Click
03.2024 - Current
Marketplace Specialist
Comfort Click
03.2022 - 02.2024
Team Lead
Asteroidx
03.2021 - 02.2022
Senior Amazon Advertising Campaign Manager
AsteroidX
9 2020 - Current
Board of Intermediate Education -
Narayana Junior College
B.tech - undefined
Keshav Memorial Institute of Technology
Secondary State Certificate -
St. Anthony's High School
Similar Profiles
Moin VegdaniMoin Vegdani
Motion Graphic Designer at Comfort ClickMotion Graphic Designer at Comfort Click
Daniel FrancisDaniel Francis
Software Developer at Comfort Click LtdSoftware Developer at Comfort Click Ltd
Imraan ShaikhImraan Shaikh
Logistics Operations Manager at Comfort Click LtdLogistics Operations Manager at Comfort Click Ltd