PRAHARSHA SAI KUMAR
Paid Ads Specialist
Hyderabad
Summary
Results-driven digital marketing professional prepared for precision and innovation in PPC management. Recognized for delivering targeted ad campaigns that drive engagement and conversions. Collaborative team player with focus on optimizing strategies to meet dynamic business needs. Proficient in keyword analysis and campaign optimization.
Overview
8
8
years of professional experience
4
4
Certifications
3
3
Languages
Work History
PPC Specialist
GUS Education India
12.2022 - Current
- Managed and optimized all campaigns across Google Ads, Bing Ads, and Meta Ads, ensuring maximum ROI.
- Worked with Google Analytics (GA4) and Looker Studio to analyze user behavior and optimize campaigns.
- Reduced cost-per-click for clients through continuous monitoring and adjustment of bidding strategies.
- Optimized keyword lists through regular additions, removals, and adjustments based on search query data analysis.
- Maintained up-to-date knowledge of industry trends and best practices, applying insights to enhance client campaigns continuously.
- Implemented A/B testing on ad creatives and landing pages, identifying top performers for ongoing optimization.
- Contributed to the professional development of junior team members by sharing knowledge and providing mentorship on PPC best practices and strategies.
- Conducted market research and competitor analysis to inform search marketing strategies.
- Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
- Researched and analyzed industry trends to inform search marketing strategies.
- Managed search engine marketing budgets and tracked campaign performance.
- Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
- Cultivated relationships with search engine providers to gain industry insights and determine prospects.
- Built strong relationships with clients by providing transparent communication regarding campaign progress and results regularly.
- Implemented advanced targeting strategies such as geo-targeting, device targeting, and dayparting to enhance campaign effectiveness.
- Collaborated with SEO experts to ensure cohesive strategies between organic search efforts and paid advertising campaigns.
- Created detailed monthly performance reports for clients, highlighting successes and opportunities for ongoing optimization.
- Enhanced conversion rates with thorough analysis of ad copy, landing pages, and audience targeting.
- Managed multiple high-budget PPC accounts simultaneously, ensuring optimal allocation of resources and meeting targets consistently.
- Increased ad campaign performance by implementing effective PPC strategies and optimizing keyword bids.
- Maximized click-through rates by crafting compelling ad copy tailored to target audiences'' interests and needs.
- Conducted in-depth analytics reviews using Google Analytics, Google Ads, and third-party tools to uncover areas for improvement in each campaign''s performance.
- Improved client ROI by conducting comprehensive competitor research and adjusting campaigns accordingly.
PPC Analyst
Accenture Pvt Ltd (Google Client)
05.2020 - 10.2022
- Managed end-to-end PPC campaign operations, including website analysis, ad communication, keyword research, and quality score optimization.
- Enhanced report accuracy, conducting thorough data audits on regular basis.
- Enhanced team collaboration by providing clear communication of complex findings through visualizations and reports.
- Collaborated with cross-functional teams to identify opportunities for process improvement and increased efficiency.
- Improved internal knowledge sharing by developing comprehensive documentation outlining standard operating procedures for various tasks.
- Streamlined reporting procedures by creating user-friendly dashboards for easy access to key performance indicators.
- Supported budgeting processes by providing accurate forecasts and timely variance analyses.
- Influenced product development decisions by providing detailed market analysis reports.
- Managed multiple projects simultaneously while adhering to strict deadlines and quality standards.
YouTube Support
Accenture Pvt Ltd (Google Client)
09.2017 - 04.2020
- Worked on user inquiries and support within the digital marketing domain.
- Addressed user inquiries through comprehensive comprehension, examination of past interactions, and information collection.
- Compiled business reports to evaluate process enhancements on a weekly, monthly, and quarterly scale.
- Proven ability to learn quickly and adapt to new situations.
- Skilled at working independently and collaboratively in a team environment.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
- Worked flexible hours across night, weekend, and holiday shifts.
- Engaged with clients to communicate process modifications and updates.
- Self-motivated, with a strong sense of personal responsibility.
- Excellent communication skills, both verbal and written.
Education
Bachelors of Commerce - Business Management
Roots An International School Of Business
Hyderabad05.2017
Intermediate - MEC
Sri Gayatri Junior College
Marredpally05.2014
10th Grade - undefined
Bhashyam Public School
Malkajgiri05.2012
Skills
Search engine marketing
Keyword research
Dynamic search ads
Ad copywriting
Google/Bing/Meta Ads
Remarketing strategies
A/B testing
VWO
Accomplishments
- Star of the Business: Awarded as the star of the business for performing outstandingly in the years of 2018 and 2019 in Accenture.
- Best Performer of the Month: Awarded Best Performer of the Month three times for enhancing ROI for brands and automating Excel reports in GUS.
Certification
Social Media Marketing
Timeline
Collaboration and Teamwork for Sustainable Innovation
11-2025
Social Media Marketing
09-2025
Influencing and Communication Skills for Managers
08-2025
Plan for Project Success: Project Planning and Management
08-2024
PPC Specialist
GUS Education India
12.2022 - Current
PPC Analyst
Accenture Pvt Ltd (Google Client)
05.2020 - 10.2022
YouTube Support
Accenture Pvt Ltd (Google Client)
09.2017 - 04.2020
Intermediate - MEC
Sri Gayatri Junior College
10th Grade - undefined
Bhashyam Public School
Bachelors of Commerce - Business Management
Roots An International School Of Business