Pradeep Siddharthan R

• Co-founded a health & wellness startup, solving problems in the longevity space
• Launched a beta version of the longevity tool to be used by 10 to 15 users for managing long term health
• Partnered with India's leading genetic companies in providing preventive healthcare solutions like gene testing and gut testing
• Partnered with leading experts across functional medicine and nutrition in devising precision nutrition to consumers

• Built a Growth Hack team and driven the overall growth strategy for the company, improving revenue by 25% (3Cr to 4Cr daily run rate)
• Reporting directly to the CEO, managed teams across Product, Analytics & Ops in driving the overall growth for the company
• Managed an overall annual spend of 500 Cr and strategised the execution across marketing, retention & product initiatives
• Launched platform app of A23 on android & IOS with new games carrom, fantasy cricket & improved version of Rummy
• Built a culture of A/B experimentation in the company, running 10 growth experiments per month at a success rate of 20%.
• Built & managed the product evolution of habit building features around gamification, loyalty programs and tournaments increasing overall revenue per user by 15% and D7 repeat rate by 10%
• Built user research team, improving overall quality of product feature delivery and feedback
• Managed a team size of 10+ direct and 20+ indirect employees
• Introduced learning processes for both growth & product teams to enable faster career development by collaborating with product schools

• Conceptualized telesales product and optimized implementation for use in marketing strategies across engagement and conversion. 0 to 2Cr Revenue with incremental revenue of 10% over inorganic channels
• Established criteria for each milestone within product roadmap as means to measure developmental progress. Build 0 to 1 product with clear milestones across lead uptake and agent skill development
• Collected customer requirements through direct interviews, directed testing and conducted continuous evaluations to make proactive adjustments to sales pitch approaches. Applied growth strategies to experiment with non connected users. Increase conversion by 10%.
• Defined and analyzed metrics to measure product performance across journey of user along with agent’s learning curve.
• Incorporated product changes into marketing messages to drive customer engagement and maximize profits. Built inbound lead generation channel.
• Collaborated with sales, marketing and support teams to launch products on time and within budget. Scaled up from 0 to 30 agents - handling calls of 1500 per day
• Supported marketing teams, creating, deploying and optimizing campaigns through behavior influencing experiments like FOMO & social proofing.

B2C Products - (Browse to checkout)

• Established a growth hack approach at Myntra for solving problems across the shopping funnel
• Conducted experiments across the funnel with a success rate of 25% and a overall improvement in RPU by 2.6%
• Established a culture of ideation and brainstorming with multiple teams across product, engineering & UX teams
• Contributed in building customer retention products like cashback(semi-closed loop wallet). One of the first products in the industry and improved retention revenue from 3% to 10%
• Worked with 3rd party teams like PayU, Phonepe, Qwikcilver,in improving payment success rates by 10%.
• Worked with large team sizes of 20+ engineers, 3 UX & 4 PMs in driving vision for user & revenue growth

Data & Analytics Products

• Manged large team sizes of 25+ engineers and 3PMs in driving products across data platform & Finance products
• Managed products for creating customer segments and do targeted campaigning - improved the reach by more than 70%
• Improved efficiencies in A/B platform for assessing experiments across the shopping funnel(App) measuring critical metrics
• Improved processes across data platform enabling faster reporting and analytics for external sellers and internal analysts(by 50%)

B2B Products - (Inbound & Outbound fulfillment and Payments)

Seller Ecosystem

• Improved overall seller NPS from negative to a positive of 50+ through analysis seller interviews and prioritizing the right features
• Reshaped the marketplace eco system - seller onboarding to payments & analytics. Scaled up the market place by 100x
• Improved profitability of the marketplace through building features around seller incentives. Improved margin by 5%
• Built payment systems with integrations across multiple banks to manage seller payouts and reconciliation. Scaled up systems to manage payouts of 100 Cr to 1000+ Cr monthly

Supply chain Product

• Built features on the return supply chain to improve TAT of restocking on platform by 70%
• Represented Myntra in discussions on GST and other compliance committees in understanding and building tax service features across the platform. Myntra was first to adopt GST related norms across e-commerce companies
• Actively participated in negotiations with partners and strategizing the allocation of shipments across multiple vendors. Reduce the overall cost of logistics by ~20%

• Partnered with Unilever IT team across supply chain initiatives
• Managed delivery projects working with consultants across the big 4
• Received appreciation from the executive office of Unilver for delivering solutions to age old problems
• Promoted in the very first year among 400+ employees across the globe (Hired as part of CBD programme across Asia, Europe and american countries)

• Revised, modularized and updated old code bases to modern development standards, reducing operating costs and improving functionality.

• Bootstrapped a startup to solve IT infrastructure problems in large corporate
• Identified cost effectiveness strategies in replacing desktops with thin clients through OS virtualization as an alternate to hardware virtualization