NIHARA RAJ
Marketing Associate
Bengaluru
Summary
Marketing professional with a background in film and a strong foundation in content creation, digital campaigns, and brand communication. Currently gaining hands-on experience in performance-driven marketing, with a growing interest in brand strategy for luxury and fashion sectors. I bring a visual storytelling lens and a strategic mindset to every project, aiming to craft brand narratives that resonate and deliver results.
Overview
2
2
years of professional experience
4052
4052
years of post-secondary education
3
3
Languages
Work History
Marketing Associate
CompanyStore.IO
05.2025 - Current
- Lead creation and execution of content across digital channels, aligning with brand guidelines and campaign goals.
- Designed and ran Meta (Facebook/Instagram) ad campaigns, generating qualified leads and increasing brand visibility.
- Logged over 60 inbound leads and followed up through cold outreach to drive conversions.
- Contributed to the development and implementation of the Annual Operating Plan (AOP) for content marketing.
- Boosted brand visibility by developing and executing targeted marketing campaigns.
- Enhanced social media presence with creative content and effective targeting.
Marketing Intern
CompanyStore.IO
11.2024 - 03.2025
- Developed a LinkedIn content strategy that increased followers by 354% and achieved a 61.3% engagement rate.
- Executed targeted email campaigns, improving open rates by 25% and tripling click-through rates.
- Assisted in product photography, visual asset creation, and branding for a new product vertical.
- Analyzed content performance and compiled insights to guide future content planning.
- Participated in brainstorming sessions, contributing fresh ideas that led to innovative marketing initiatives.
- Assisted in creating written, video, and image content for marketing channels.
Content Intern
Waseem Khan Photography
06.2023 - 08.2023
- Managed and created content and social media strategy for a creative professional's business, improving visibility and engagement.
Education
Bachelor of Arts - Film
Srishti Manipal Institute of Art, Design And Technology
Bangalore05.2024
High School Diploma -
Mallya Aditi International School
Bangalore03.2020
Online Certification Course - Luxury Managament
Bocconi University
Skills
- Brand communication and messaging
- Content creation
- Paid Meta advertising
- Digital campaign management
- Lead generation
Interests
Brand strategy in luxury and fashion
Visual identity and narrative-driven marketing
Timeline
Marketing Associate
CompanyStore.IO
05.2025 - Current
Marketing Intern
CompanyStore.IO
11.2024 - 03.2025
Content Intern
Waseem Khan Photography
06.2023 - 08.2023
Online Certification Course - Luxury Managament
Bocconi University
Bachelor of Arts - Film
Srishti Manipal Institute of Art, Design And Technology
High School Diploma -
Mallya Aditi International School
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