Neha G

• Spearheaded and streamlined the end-to-end sales funnel, including manual top-down reach-out, onboarding, activation, and retention strategies.

• Exceeded sales quotas and secured high-profit margins by implementing unique, effective sales strategies.

• Executed the complete sales cycle from targeted prospecting and networking to contract negotiations and closing, consistently securing new B2B clients.

• Maintained and fostered key B2B client relationships, providing updates on new service launches (Voice of the Customer - VOI) and ensuring utmost satisfaction.

• Demonstrated product benefits to potential buyers and crafted engaging sales pitches, resulting in increased purchases and maximized sales opportunities.

• Developed quotes with accurate and competitive pricing to drive conversion.

• Identified and researched new markets for existing services and new service opportunities to increase overall sales.

• Increased loyalty and retention by accurately documenting orders and facilitating deliveries based on special customer requests.

• Represented the company at industry networking events and trade shows, leveraging social media for prospecting.

• Coordinated effectively with internal departments to ensure seamless execution of the sales process.

• Managed tactical relationships with major peer review vendors (TrustRadius, G2, Gartner Peer Insights, Gartner Digital Markets) to improve review sourcing and maintain TIBCO's leadership positions.

• Collaborated closely with global Product Marketing Managers (PMMs) to ensure the active and timely promotion of leadership positions.

• Oversaw the homegrown reference management (RMS) tool on Salesforce Lightning.

• Analyzed and interpreted large data sets for monthly dashboard updates and OKR tracking metrics for peer reviews using TIBCO Spotfire.

• Optimized the Seismic platform by creating and managing a dedicated peer review page for the sales team to leverage.

• Managed all social media posts and partnered with ABM/demand generation teams to increase brand awareness, engagement, and SEO ranking.

• Drove lead generation and awareness campaigns using LinkedIn social advertising.

• Revamped TIBCO Connect pages and managed TIBCO League community engagement through Influitive/myibi as part of Customer Marketing liaison support.

• Achieved substantial revenue growth by leveraging market expertise and business knowledge for proactive strategic decisions.

• Modernized and improved marketing procedures to enhance efficiency and profitability while tightly controlling costs.

• Developed and implemented new promotional approaches to boost customer numbers, market penetration, engagement, and growth.

• Conducted customer preference surveys and analyzed statistical data to develop new sales strategies and improve competitiveness.

• Authored and rewrote the entire content for the WTC website and key marketing collateral (brochures, sell sheets, tariff cards).

• Managed content from design and development of well-researched, industry-related topics to final proofreading, editing of newsletters, and promotion across various digital platforms.

• Reviewed financial accounts for accuracy and resolved discrepancies.