G L Mohan Kumar

• Achieved 105% of the annual operating plan (AOP), surpassing the ₹380 Cr target.
• Managed and scaled Bedding online sales portfolio, generating ₹500 Cr in revenue through Amazon , Flipkart , Jiomart & Pepperfry. Oversaw P&L management at the category level for both platforms.
• Launched Flooring & Bedding Products Noon & Amazon UAE Retail with a JBP of 450 Cr
• Developed the AOP roadmap, forecasted and planned stock levels, and launched new products to meet monthly sales targets.
• Managed inventory control processes for seamless order fulfillment and customer satisfaction.
• Incorporated e-commerce objectives in social media platform management.
• Developed successful promotional strategies to drive increased traffic and revenue during peak shopping seasons.
• Managed Operations Team , Ads Team , Cataloguing etc

· Responsible for e-commerce sales of USA & Canada in managing brands like Yitamotor, Yitahome & Oedro in Amazon.

· Manage e-commerce operations and marketing campaigns; work with internal and external partners on campaign setup.

· Analyze user behavior and campaign data, and conduct continuous optimization for campaigns.

· Generate reports and present to sales heads, on topics of branding and operations when required.

· Conduct competitor analysis and market analysis with good understanding of electronics markets.

· Analyze operation data for improvement and act to close gap.

· Cultivate online shopping in local markets by means of gaining new users, maintaining active users,improving conversion rate etc.

· Responsible for e-commerce project management of India in launching Linksys routers in Amazon & Flipkart and make sales plan and execute the regular and seasonal promotions.

· Manage e-commerce operations and marketing campaigns; work with internal and external partners on campaign setup.

· Analyze user behavior and campaign data, and conduct continuous optimization for campaigns.

· Generate reports and present to sales heads, on topics of branding and operations when required.

· Conduct competitor analysis and market analysis with good understanding of electronics markets.

· Analyze operation data for improvement and act to close gap.

· Cultivate online shopping in local markets by means of gaining new users, maintaining active users,improving conversion rate etc.

· Responsible for e-commerce project management of India in launching all products related to MMS- Mass Mid Segment in Amazon & Flipkart and make sales plan and execute the regular and seasonal promotions.

· Manage e-commerce operations and marketing campaigns; work with internal and external partners on campaign setup.

· Analyze user behavior and campaign data, and conduct continuous optimization for campaigns.

· Generate reports and present to sales heads, on topics of branding and operations when required.

· Conduct competitor analysis and market analysis with good understanding of electronics markets.

· Analyze operation data for improvement and act to close gap.

· Cultivate online shopping in local markets by means of gaining new users, maintaining active users, improving conversion rate etc.

· Responsible for e-commerce project management of India in launching all electronic products of Huawei in Amazon & Flipkart. Make sales plan and execute the regular and seasonal promotions.

· Manage e-commerce operations and marketing campaigns; work with internal and external partners on campaign setup. Analyze user behavior and campaign data, and conduct continuous optimization for campaigns.

· Generate reports and present to Chinese sales head, on topics of branding and operations when required.

· Conduct competitor analysis and market analysis with good understanding of electronics markets. Analyze operation data for improvement, and act to close gap.

· Cultivate online shopping in local markets by means of gaining new users, maintaining active users, improving conversion rate etc.

· Worked closely with product team and prepared road map for upcoming launches and execution of Marketing campaigns ( SP,SB & Display campaigns )

· Managed escalations related to customer reviews &

feedback.

· Trouble shooting catalogue relates issues.

· In-stock management and shipment plan.

· Responsibilities include managing SAM sellers, vendors & brands across multiple categories(Electronics , Grocery, Pets, Books & Beauty) categories and driving the growth of the seller's business. Majorly to build and execute on a strategic account plan that delivers on key business opportunities for the seller and Amazon.

· Managing category, seller P&L, key improvement initiatives and projects, drive new product launches and relationship extensions by partnering with the business development and onboarding teams. Driving GMS from SAM sellers.

· Individually launched brands & major players in the category through extensive market research. Worked upon bringing in the relevant selection, design targeted promotions, and manage partners including sellers and brands.

· Analyzing pricing and in-stocking data for evaluation on quarterly strategic planner for procurement and merchandizing.

· Analyze the business to understand trends, shifts, spikes/dips etc. Analyzing query trendsand create keywords packs, bids and budget suggestions; gather and analyze data ataccount/campaign level and industry level.

· Building sales pipeline of business opportunities, creating deals, merchandising offers,discounts, banners and sponsored products/ads for strategic accounts.

· Analyzing account performance against key metrics to identify, recommend and implement optimization solutions to increase efficiency, drive high renewal rate and meet clients' KPIs,handling all operational issues.

· Preparing Monthly, Quarterly Business Reports and business forecasting & demand.

· Managed a team of 4 members where I have closely worked to publish weekly business review ( WBR) & Cluster in stock dashboards.

· Defined lightning deals, DOTD and marketing campaigns such as SP, SB & display Ads

Worked on Pricing where our team was responsible to take feedback on marketplace commission charges and pass on the feedback to leadership team.

· Worked as Inside sales support in allocating online carts

· Cold Calling

· Quote Creation

· Order Processing

· Operation Management

· Worked as Inside sales support in allocating online carts.

· Reviewing online orders.

· Allocating online carts to Sales team for closures.

· Publishing Business dashboards.

· Cold Calling.

Processing EMPP orders