LAXMIRAJAM PONNAM
Ankireddipalli
Summary
Seasoned and multifaceted professional, with A wide-ranging experience in clinical marketing and operations. Skilled at providing market information and demonstrating clear understanding of customer needs and market trends as well as brand strategy. Adept at facilitating process improvement activities while performing complex, efficient initiatives and workflow analysis of business. Possess articulate and persuasive written and oral communication skills, and superior problem-solving techniques.
Overview
6
6
years of professional experience
Work History
Medical Marketing
MEDICOVER HOSPITALS
03.2018 - Current
- Propose and implement marketing planning/budgeting initiatives to support growth goals Develop and maintain strong relationships with physicians, staff, hospital administration, vendors, media and community contacts Implemented various physician to physician and customer service initiatives Designed and manage marketing collateral, website content, advertisements, and direct mail initiatives Perform cost/benefit analysis of various marketing initiatives, as well as understand and communicate value proposition of business units to potential clients Increase visibility and loyalty to community through marketing, PR, brand management, loyalty, and retention initiatives Explain physician referral patterns Outpatient Imaging center marketing Design targeted sales straregies St.
- Louis Cardinals MLB Marketing and Community Relations Responsible for distribution of all in-stadium promotional items and execution of promotional events driving ticket sales and generating publicity for the sponsor and club Create marketing programs to generate new sales and club sponsorships Create and implement new ideas to promote enthusiasm for in-stadium fan entertainment Work within restricted timeframes and budgets to plan Cardinals and Corporate Sales Special Events including: 2009 All Star Games Established and managed the Fan Photo program Manage corporate partnership accounts and fulfill their contractual obligations*.
- Accessible resource for clients who had questions about our products/services; provided prompt responses and maintained a professional demeanor.
Marketing Coordinator
STAR WOMEN AND CHILDREN HOSPITAL
01.2018 - 10.2021
- Collaborated with external agencies on advertising campaigns, ensuring alignment with overall marketing objectives.
- Improved website traffic with the implementation of SEO best practices and keyword research.
- Boosted sales by designing and executing creative email marketing campaigns.
- Spearheaded influencer marketing initiatives, fostering valuable partnerships for increased brand awareness.
Education
Bachelor of Arts - Public Mass Communications
Missouri Baptist University
St Louis, Mo2009
Skills
- VISION, STRATEGY, AND MARKETING MANAGEMENT & PLANNING
- SUSTAINED BUSINESS GROWTH
- QUALITY MEASUREMENT AND ROI
- EXCEPTIONAL RELATIONSHIP MANAGEMENT
- CLIENT ENGAGEMENT
- MEDIA & PUBLIC RELATIONS
- TRAINING AND DEVELOPMENT
- STRATEGIC PROJECT MANAGEMENT
- EVENT PLANNING
- SOCIAL MEDIA PLANNING
- TECHNICAL PROFICIENCY
- CHANGE MANAGEMENT
- PHYSICIAN RELATIONS/RECRUITMENT/JOINT VENTURES
- SALES COLLABORATION
- EFFECTIVE COMMUNICATOR WITH MEDICAL PROFESSIONALs
Accomplishments
Partnered with physicians, staff, hospital administration, vendors, and media and community contacts.
Obtained knowledge in customer interaction, primary research, competitive analysis, and third party input.
Served as a public relations contact for all interviews and administered all messaging and presentations.
Established direct Sales Team as well as various physician to physician; developed customer service initiatives with optimal results
Executed thorough cost/benefit analysis of various marketing initiatives and coordinated value proposition to potential clients.
Major Contributions:
Recommended the development and implementation of marketing and sales planning/budgeting initiatives toward the expansion and attainment of goals for more than 40 physicians and five divisions of more than $40 million company.
Created design of all collateral, website content, advertisements, quarterly newsletters, and direct mail initiatives
Played a pivotal role in improving the visibility and loyalty to the individual divisions through sales, public relations, brand management, loyalty, and retention initiatives
Additional Information
- Activities/Awards *NAIA Champion of Character Award 2006-2007 *Four year scholarship recipient/captain of NAIA cheer squad *Three seasons Pro Cheerleader
Skills
VISION, STRATEGY, AND MARKETING MANAGEMENT & PLANNING
SUSTAINED BUSINESS GROWTH
QUALITY MEASUREMENT AND ROI
EXCEPTIONAL RELATIONSHIP MANAGEMENT
CLIENT ENGAGEMENT
MEDIA & PUBLIC RELATIONS
TRAINING AND DEVELOPMENT
STRATEGIC PROJECT MANAGEMENT
EVENT PLANNING
SOCIAL MEDIA PLANNING
TECHNICAL PROFICIENCY
CHANGE MANAGEMENT
PHYSICIAN RELATIONS/RECRUITMENT/JOINT VENTURES
SALES COLLABORATION
EFFECTIVE COMMUNICATOR WITH MEDICAL PROFESSIONALS
Timeline
Medical Marketing
MEDICOVER HOSPITALS
03.2018 - Current
Marketing Coordinator
STAR WOMEN AND CHILDREN HOSPITAL
01.2018 - 10.2021
Bachelor of Arts - Public Mass Communications
Missouri Baptist University
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