Mohammed Ahmed Ali

Working in a multi-dimentional role by leading a team and managing accounts.

Work closely with the Client Serving team and Media Planning team across EMEA region and ensure smooth day-to-day operations by addressing any workflow disruptions promptly and effectively.

Onboarding new clients with a quick start call and clear the queries on workflow and response to ensure agreed deadlines are met with our service level agreements and executing tasks with 100% accuracy.

Setting up the Media plan on Salesforce and share it with the advertisers for Approval. Deciding bid strategies for Display, Video & True view campaigns. Monitor and optimize for performance to work towards customer marketing objectives on a daily basis. Strategize and execute campaigns on DSPs(DV360, TTD, Quantcast, Yahoo, Adobe) and ensure optimal delivery and performance.

Working with Account and Sales managers/Strategists to deliver effective campaign strategies and ensure to optimize campaigns and efficiently use the client’s budget.

DV360 - Programmatic Campaign Manager - 07/2019 - 02/2021

I monitor the campaigns in DV360 platform, share the status and recommend pacing & performance optimizations to meet the KPI goal.

Google Ads - 12/2016 - 06/2019

I provide support to the Global clients, Account Managers and Agencies on Google Ads policy by troubleshooting the issues related to ad disapprovals and Ad serving issues and educate them with updated polices and resolution.

I support to advertisers to setup the campaigns on Adroll (DSP), monitor & Optimize to meet the campaign goals.

Provide customized reports on ongoing and completed campaigns to analyze the behavior to plan the next campaigns.

Reviewing the ads in the Google Ads platform and approve/disapprove them based on the Google Ads policies.