Manikanta Reddy G
Employer Branding And Strategic Marketing | Social | GCC GTM
Hyderabad
Summary
Scaled enterprise social to ~1.44M followers and ~27.4M impressions, with ownership across employer branding, reputation platforms, GCC GTM, and acquisition integration. Works closely with the CMO, CEO office, HR heads, TA teams, and global sales leadership.
Overview
10
10
years of professional experience
Work History
Assistant Manager
COFORGE
03.2021 - Current
- Scaled Coforge LinkedIn to ~1.44M followers; published 2,060 organic posts generating ~27.4M impressions with consistent month-on-month growth.
- Led day-to-day social execution with a small team, overseeing planning, publishing cadence, and quality control across formats.
- Drove engagement across financial milestones, analyst reports, leadership narratives, partnerships, acquisitions, and service launches.
- Designed employee engagement initiatives with HR, converting internal participation into credible external talent signals.
- Owned Glassdoor and AmbitionBox reputation programs, covering review cadence, sentiment balance, and escalation coordination. Ran targeted review activation by identifying employee cohorts linked to promotions and recognitions.
- Led Project Thursday, a structured SME-led initiative converting live case studies into pitch-ready narratives.
- Owned GCC GTM campaigns across product and service lines, supporting launches, scaling phases, and capability positioning.
- Enabled inside sales and global sales teams with GTM-aligned campaign assets.
- Worked directly with the CEO’s office on content approvals, promotions, and reputation management.
- Built and owned CMO dashboards tracking growth, engagement, leadership participation, and campaign outcomes.
- Applied social listening and signal tracking to inform ABM and account-level campaign inputs.
US Sales Specialist
CIO Review
10.2018 - 11.2020
- Closed ~$457K in ad sales through VP-level outbound sales and consultative pitching.
- Drafted proposals, pitches, and customized sales collateral.
Sales Engineer
Viswa Yagna Estates
08.2015 - 06.2018
- Engaged in high-value residential villa transactions (₹5–9 Cr deal size), advising buyers on property suitability and overseeing on-site execution.
Education
Performance Marketing Mentorship
Growth School
01-2024
B.Tech -
GITAM University
Visakhapatnam, India 04.2001 -
Skills
Employer Branding and Reputation (Campaigns, Reviews, Glassdoor, AmbitionBox)
Enterprise LinkedIn Strategy (Editorial Calendars, Content)
GCC GTM and Capability Positioning
Marketing Analytics and Executive Dashboards
Social Listening and Signal Analysis
Account-Based Marketing Applied GenAI
Accomplishments
“This was a beautiful social media post who wrote the copy?” - CEO
“Mani, you are rocking” - Chief Marketing Officer
“When I called you #moderatormani last year, little did I know that you will be doing such a great job for Project Thursday!
Thank you for continuing to keep your energy levels up in every team call since you have joined! You have been doing good work with owning Social Media and Social media listening, along with providing support for emails as needed. Great to see you bringing in fresh perspectives and doing research as required.” - Associate VP, Global Head of Content & Social Media Marketing
“Congratulations Mani on receiving this recognition from the highest office of our leadership! This is wonderful and comes with huge responsibility and expectations. A true sign of getting 2025 started off on a high octane note!” - VP of Marketing
Beyond the Day Job
Dancing, business and technology podcasts, and a social butterfly.
Skills
Employer Branding and Reputation (Campaigns, Reviews, Glassdoor, AmbitionBox)
Enterprise LinkedIn Strategy (Editorial Calendars, Content)
GCC GTM and Capability Positioning
Marketing Analytics and Executive Dashboards
Social Listening and Signal Analysis
Account-Based Marketing Applied GenAI
Timeline
Assistant Manager
COFORGE
03.2021 - Current
US Sales Specialist
CIO Review
10.2018 - 11.2020
Sales Engineer
Viswa Yagna Estates
08.2015 - 06.2018
B.Tech -
GITAM University
04.2001 -
Performance Marketing Mentorship
Growth School