Manigandan R S
Area sales manager
Bengaluru
Summary
Dynamic Area Sales Manager with a strong 11 years of experience track record of success in the FMCG industry. Adept in business development, innovative problem-solving, and driving territory management. Proven ability in sales and leadership, with a Master's in Business Administration and a Bachelor's in Computer Application. Experienced in customer service, relationship management, and strategic thinking. Skilled in Microsoft Office and possess exceptional interpersonal communication skills. Known for achieving targets and winning accolades for exceptional customer service and business drive. Eager to leverage expertise in a challenging Area Sales Manager role to drive business growth and exceed objectives.
Overview
12
12
years of professional experience
5
5
Languages
Work History
Area Sales Manager
TZMO India Pvt Ltd
09.2023 - Current
- As an Area Sales Manager at TZMO India Pvt Ltd, I am responsible for leading and managing the sales team, developing business development strategies, and overseeing territory management
- I utilize my leadership and interpersonal communication skills to drive sales performance, expand market presence, and achieve business objectives
- Recruited, trained, and developed a team of 4 sales officers, resulting in a 20% increase in sales contribution in Bella sanitary products to 38% from 18%
- Handling the turnover of 65 lacs per month
- Appointed 2 exclusive retail distributors in Bangalore east and south
- Appointed 3 Sales officers and activated 147 new supermarkets in Bangalore east and Bangalore South
- Opened Amber mega store (Hennur), sales of AVG 45 thousand every month
- Opened Royal mart supermarkets in the month July 2024
- Developed and maintained relationships with key customers to ensure repeat business
Senior Sales Executive
Guiltfree Industries
08.2018 - 09.2023
- Company Overview: Tooyumm Chips and Naturali Personal care
- As a Senior Sales Executive at Guiltfree Industries, I played a key role in developing and executing sales strategies, and achieving sales targets
- Responsible to deliver the companies objectives and vision at my territory (Bangalore East) handling 3 distributors and Super stockist with 10 salesman and 1 ISR generating Total turnover of 361 acs per month
- Restructured the distribution by bifurcating the distributors in the assigned area and increased the market presence and turnover from 13L to 31L.
- AVG bill cuts and for each DSM increased from 7 bills to 15 bills per day. with minimum 240 outlets for each DSM weekly beat
- Ensuring the availability of stocks for sales
- Launched Personal care products Naturali with appointing a exclusive DSM and added 195 outlets for naturlai.
- Consistently monitored sales performance metrics, to achieve desired results.
Customer Development Officer
Colgate Palmolive India
05.2017 - 08.2018
- As a Customer Development Officer at Colgate Palmolive India
- Managed zonal sales and distribution objective, route list coverage and expansion, product availability in all relevant channels and also visibility of the product
- I was handling 15 distributors and 21 salesmen across Bellary and Koppal districts with monthly sales of 1.6Cr
- Analyzed market trends and identified new business opportunities
- Added rural coverage by considering the populations of the villages above 2k directly from distributors with fortnight Routes
- And successfully geo tagged all the outlets through salesmen hand device and corrected the closed outlets.
Sales and Merchandising Officer
Wrigley India
11.2015 - 05.2017
- Managed the secondary sales force in terms of training, performance evaluation, coordination and communication between company and distributor
- Handling 5 Distributors and 6 Salesmen with monthly sales of 28Lac
- Handheld kolar district, Bangalore rural (Hoskote) and Bangalore east (Whitefield)
- Handheld ready sales drives to rural markets and appointed distributors in kolar and KGF
- Installed merchandising stands to various retail segments through DSM and in person installed new fsu stand of 250 units in bangalore east.
- Responsible for maintaining company's assets in the various stores.
Sales Officer
Nestle India
05.2013 - 11.2015
- Handheld whitefield and upcountry markets for Nestle General Trade (Kolar, Bangarpet, KGF and Hoskote) with Avg monthly TO of 1.35cr
- Handled 9 DSM with weekly coverage beats and 300 outlets each DSM.
- From 2014 Sep i was handling Nestle specialty products(nestle imported products) entire karnataka and was reporting to HO.
- Appointed 2 new distributors in Mangalore. and one distributors in Mysore
- in Specialty products was doing a monthly sales of 25L per month
Education
Master's in Business Administration -
BSBS Business Academy
Bachelor's in Computer Application - undefined
Garden City College
Higher Secondary Education - undefined
Shree Cauvery College
Secondary School - undefined
Holly Cross School
Skills
Business Development
Personal Information
Date of Birth: 02/18/1989
Timeline
Area Sales Manager
TZMO India Pvt Ltd
09.2023 - Current
Senior Sales Executive
Guiltfree Industries
08.2018 - 09.2023
Customer Development Officer
Colgate Palmolive India
05.2017 - 08.2018
Sales and Merchandising Officer
Wrigley India
11.2015 - 05.2017
Sales Officer
Nestle India
05.2013 - 11.2015
Bachelor's in Computer Application - undefined
Garden City College
Higher Secondary Education - undefined
Shree Cauvery College
Secondary School - undefined
Holly Cross School
Master's in Business Administration -
BSBS Business Academy
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