Manan Dhar

• Built A23 Poker’s marketing ecosystem from the ground up, managing acquisition, new player journeys, affiliate programs, and community engagement.
• Aligning marketing, product, and data teams to hit FTD, revenue and engagement targets for new users.
• Led integration of all Acquisition requirements during acquisition with Adda 52 App including Performance, SEO, ASO, Landing Page, Campaigns and Offers

Digital Marketing

• Worked on Meta Ads, Apple Search Ads, Third Party Advertisers - LIftoff, Moloco, Intellect etc.
• Spearheaded user acquisition strategy for poker, achieving a 50% reduction in CAC (from ₹12,500 to ₹6,500), while boosting daily revenue from approximately ₹1.4L to approximately ₹10L, resulting in significant revenue growth.
• Improved first month user recovery from ~2% to ~20% across channels by implementing precise demographic and geo segmentation and launching high-impact creative strategies.

New User Journey

• Increased signup-to-deposit % from ~5% to ~12% and doubled second-month user retention (15% → 35%) by designing a holistic New User Journey with lucrative welcome bonuses, milestone-based missions, gamified Spin-the-Wheel, and leaderboard integrations.
• Scaled new user deposits from ~₹3L to ₹1.5Cr and first-month rake from ~₹50K to ₹50L+ by driving high-impact onboarding, targeted deposit offers, and gamified early-engagement initiatives

Analytics

• Created dashboards and automated reporting to monitor performance across all marketing channels and user interactions, optimizing campaigns to minimise costs and maximum ROI.

Affiliate Marketing and Community Building

• Designed and launched a comprehensive poker affiliate system, including retention dashboards, onboarding workflows, and payment mechanisms contributing ~25% of total revenue.
• Built strong partnerships with poker influencers and niche communities, delivering 300% ROI on influencer campaigns through reduced CACs and increased CTR