KUMUDINI RAYASAM
Marketing & Analytics Enthusiast | Data-Driven Growth |
Hyderabad
Summary
Business Analytics graduate with hands-on experience in content strategy, data analysis, and growth execution. Proven ability to combine analytical thinking with creative marketing, demonstrated through structured content planning, customer data analysis, and revenue-generating initiatives. Strong communicator with experience in public speaking, event execution, and audience engagement.
Overview
3
3
years of professional experience
5
5
Certifications
4
4
Languages
Work History
Content Marketing Intern
Zeos Mobile
02.2026 - 02.2026
Skreed (US-based) | On-site | 2026
- Developed 10+ content frameworks and content calendars for short-form videos, improving consistency and planning of marketing efforts
- Developed animated content concepts, aligning visuals with brand messaging and audience behavior
- Collaborated with team members to ideate and execute digital marketing creatives
- Applied understanding of hooks, storytelling, and audience psychology in content development
Field Analyst Intern
Indukurpet Co- Operative Credit Society Ltd
06.2024 - 08.2024
- Analyzed customer data from 50+ rural clients to identify service gaps and behavioral trends
- Collected and evaluated field-level data, improving accuracy and reliability of customer insights
- Generated actionable observations to support improved service delivery and decision-making
Social Immersion Intern
Changanam Lalithamma Charitable Trust
06.2023 - 08.2023
- Worked with 40+ community members to assess resource access and livelihood challenges
- Contributed to women empowerment initiatives, supporting tailoring and skill development activities
- Participated in tree plantation drive, promoting sustainability and environmental awareness
Education
BBA - Business Analytics
R.V University
Bangalore, Karnataka 04.2001 -
XII - Science| CBSE | 72%
G.V.K Chinmaya Vidyalaya
Andhra Pradesh, India 04.2001 -
X | 93.6% -
G.V.K Chinmaya Vidyalaya
Andhra Pradesh , India 04.2001 -
Skills
Technical:
- Python (Basics)
- MySQL
- Tableau
Core:
- Data Analysis
- Data Visualization
- Marketing Strategy
- Consumer Behavior
Marketing:
- Content Strategy
- Content Calendar Planning
- Social Media Marketing
- Email Marketing
Soft Skills:
- Communication
- Leadership
- Public Speaking
- Team Collaboration
Accomplishments
- Event Coordinator – ONAM 2023, Analytics 2.0, MBA Orientation
- MBA Orientation| TARANG|,managed coordination for events with 100+ participants
- Generated ₹5,000+ profit through a self-organized event with zero initial investment At Freshers
- Participated in Analytica 2.0 Data Visualization Competition
- NCC CATC Camp II/ISSC Participant
- Participated in Campus Bird Count (e-Bird India Initiative)
Certification
Fundamentals of Digital Marketing| Google
Timeline
Content Marketing Intern
Zeos Mobile
02.2026 - 02.2026
Field Analyst Intern
Indukurpet Co- Operative Credit Society Ltd
06.2024 - 08.2024
Social Immersion Intern
Changanam Lalithamma Charitable Trust
06.2023 - 08.2023
BBA - Business Analytics
R.V University
04.2001 -
XII - Science| CBSE | 72%
G.V.K Chinmaya Vidyalaya
04.2001 -
X | 93.6% -
G.V.K Chinmaya Vidyalaya
04.2001 -