Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
STRENGTHS
Timeline
Generic
KHATIJA HIRANI

KHATIJA HIRANI

Digital Entrepreneur | E-commerce & Freelance Marketing Specialist
Hyderabad

Summary

Driving success as a Digital Entrepreneur and Freelance Marketer, managing e-commerce operations and digital growth initiatives for multiple brands.

Bringing exceptional abilities in competitor analysis, business intelligence development, and trend assessment. Skilled in creating and executing digital marketing strategies, marketplace optimization, content creation, and lead generation. Proven ability to boost online presence, increase conversions, and establish strong brand positioning.


Holding 9 years of rich experience in supply chain, procurement, order management (P2P), sales, customer support, and business analysis with Fortune 500 listed leading chemical companies.

Overview

8
8
years of professional experience
3
3
years of post-secondary education
3
3
Languages

Work History

Digital Entrepreneur|Ecommerce, Freelance Marketer

Firefly Digital
01.2024 - Current
  • Expanded online presence by creating and managing various social media accounts and digital marketing campaigns.
  • Increased lead generation through targeted content marketing initiatives, driving higher conversions and sales rates.
  • Increased brand awareness by creating compelling content, including blog posts, videos, and infographics.
  • Identified new market opportunities through competitive analysis, leading to the development of new products or services.
  • Established strategic partnerships with influencers, expanding brand reach and driving referral traffic.
  • Implemented business strategies in my E-commerce business on marketplaces, increasing revenue, and effectively targeting right audience.
  • Helping Brands like Safari, SuperYou, Trajectory, Ambrane, Stuffcool, Philips get positive reviews on their products on their webiste and marketplaces

Senior Business Analyst

Ashland
01.2021 - 05.2023
  • Company Overview: Ashland Specialty Ingredients> Life Sciences & Personal Care
  • Providing documentation for almost 900 products manufactured by Ashland widely used in Pharma, Chemicals, personal care, adhesives, and nutrition business unit entities
  • SPOC for North America Customers, distributors and sales team, Issuing all Quality, Regulatory and EHS documents such as COA, MSDS, EIP’s, Toxicological data, BRC, GMP Certificates.
  • Provide site quality overview and vendor qualification questionnaires, ISO certificates, Halal and Kosher, Certificate of Insurance, quality test methods and procedures, Elemental impurities, product composition and raw material information.
  • Business Support right from pre-sales to even handling post sales queries by working collaboratively with Product quality, regulatory, Master Data and other internal teams.
  • Monitor and renew existing SLA’s and analysis of quarterly business as per VCP rating of purchasing companies- Mostly Pharma, personal care.
  • Initiate new customer account requests/ tax certifications/change in entity name/address with the help of Master Data team.
  • Use Tracker reporting tools to capture and track all inquiries and consolidating/preparing monthly/quarterly reports.

Business Analyst

Ashland
01.2018 - 12.2020
  • Company Overview: Ashland Specialty Ingredients> Life Sciences & Personal Care
  • Selected Internally and promoted to the role of a Business Support Analyst, supporting customers and commercial teams in handling legal documentation requests for Global Pharma, personal care companies Operations/Tasks included but weren’t confined to: Providing documentation for almost 900 products manufactured by Ashland widely used in Lifesciences Division.
  • Chemicals, personal care, adhesives, and nutrition business unit entities SPOC for North America Customers, distributors and sales team, Issuing all Quality, Regulatory and EHS documents such as COA, MSDS, EIP’s, Toxicological data, BRC, GMP Certificates Provide site quality overview and vendor qualification questionnaires, ISO certificates, Halal and Kosher, Certificate of Insurance, quality test methods and procedures, Elemental impurities, product composition and raw material information
  • Business Support right from pre-sales to even handling post sales queries by working collaboratively with Quality, regulatory, Master Data and other internal teams.
  • Monitor and renew existing SLA’s and analysis of quarterly business as per VCP rating of purchasing companies- Mostly Pharma, personal care.

Procurement Specialist/Analyst

Dupont Services Center India
02.2017 - 12.2017
  • Trained on Analytic Tools like MS Office Suite, Google Docs, Power BI, Tableau and SQL for Simple Analysis and creative visualization of Data.
  • Performed Tactical Sourcing, Purchase order creation and confirmation, On-Time Delivery of Materials, sourced for 6 plants of Dupont In North America.
  • Requisitions from client to be checked in and in que of assigned plant codes to support end users and Segment buyers in their buying activity. Requesting quotes from strategic suppliers, handling RFP’s and RFQ’s reviewing any price and Net terms contracts that are in place, placing purchase orders with strategic vendor.
  • Order placement using MM Module of SAP, PO creation to have no errors and mention the necessary details so supplier has nothing that holds the order, making sure we clear invoices in time to avoid shipping delays.
  • Manage communications both with/outside DSCI team: Senior Leadership in DSCI, DBT (DuPont Buy Team), SOTs (Sourcing Operations Team), Sites and other key stakeholder groups to get alignment on Strategy and recommendations.
  • SOP Creation and conducting Process Roll Out sessions Identify high-margin opportunities for additional cost savings and extended payment terms from vendors.
  • Handling Invoice Disputes and resolving the same to make sure suppliers get paid on time and excess payments are not made due to duplication of invoices.
  • Procuring MRO (Material Orders), Raw materials, Equipment, Lab supplies and equipment and many other commodities, creating agreements with various vendors.

Education

Bachelor of Business Administration -

M.S University
06.2010 - 05.2013

Skills

  • Digital Marketing Strategy
  • Content Marketing
  • Social Media Management
  • E-commerce Management
  • Brand Strategy & Positioning
  • Lead Generation & Conversion Optimization
  • Marketplace Optimization (Amazon, Flipkart, etc)
  • Competitor & Market Analysis
  • Influencer Marketing
  • Client Relationship Management
  • SAP SD
  • SAP MM
  • ERP
  • SFDC
  • Data Analysis

Accomplishments

  • Process Improvement - Achieved revenue objective by implementing cost-cutting measures. Awarded the Ashland's STAR Award, Performer of the quarter etc.
  • Data Organization - Classified, recorded and summarized numerical and financial data to compile and keep financial records. Designed and implemented an innovative workflow solution to minimize customer diversion for a $500 million company.
  • Carried out transition activities switched from traditional to SFDC workflow and made custom reports for visibility and tracking of customer accounts, orders, response time and customer satisfaction.

STRENGTHS

  • Strengths Include:
  • Constant curiosity, Excellent communication skills, objection handling, Highly Adaptable, Knowledge of CRM tools and great people skills.

Timeline

Digital Entrepreneur|Ecommerce, Freelance Marketer

Firefly Digital
01.2024 - Current

Senior Business Analyst

Ashland
01.2021 - 05.2023

Business Analyst

Ashland
01.2018 - 12.2020

Procurement Specialist/Analyst

Dupont Services Center India
02.2017 - 12.2017

Bachelor of Business Administration -

M.S University
06.2010 - 05.2013

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KHATIJA HIRANIDigital Entrepreneur | E-commerce & Freelance Marketing Specialist