Kavya Prativadi Bhayankara
Hyderabad
Summary
- Over 10 years of experience in branding and digital advertising across diverse industries, including healthcare, e-commerce, real estate, digital media, and manufacturing.
- Proven ability to bring brands to life through effective strategy, compelling design, and strong client engagement.
- Experienced in both digital and traditional print advertising, with hands-on knowledge of various tools, such as Google Ad Manager, Google Ads, and Amazon Sizmek.
Overview
11
11
years of professional experience
Work History
Ad Ops Manager
ThinkAbout Advertising Services
Hyderabad
01.2021 - 10.2023
- Handled end-to-end ad trafficking in Google Ad Manager (GAM), including campaign setup, creative assignment, targeting configuration, and delivery monitoring for both display and video campaigns.
- Created and managed orders, line items, ad units, and creatives for direct and programmatic campaigns.
- Implemented targeting parameters using key-values, geolocation, and device targeting.
- Conducted daily pacing and delivery checks to ensure campaigns met KPIs.
- Resolved creative preview issues, impression mismatches, and ad rendering problems.
- Collaborated with sales, creative, and development teams to guarantee seamless ad delivery.
- Set up Programmatic Guaranteed and Preferred Deals, and monitored performance through GAM reports.
Client Service Manager
Hoopla Advertising
Hyderabad
09.2019 - 01.2021
- Effectively communicated with publishers and clients, addressing concerns and managing relationships to ensure successful campaign execution.
- Experienced in AdOps, including troubleshooting issues, managing ad inventory, and ensuring compliance with advertising policies.
- Successfully updated and maintained ads.txt files to reflect current partner relationships, improving transparency and ad quality.
- Implemented strategies to optimize ad placements and targeting, resulting in improved campaign performance and increased engagement.
- Collaborated with internal teams and external partners to align on campaign goals, strategies, and execution plans.
- Worked on Google Ads for multiple clients in the agency.
- Researching new advertising opportunities and providing recommendations to management on which ones are best for the company goals.
- Analyzing performance data to identify trends and patterns in order to improve campaign effectiveness.
- Monitoring competitor activity in order to identify any new strategies that may affect business goals.
- Executing advertising campaigns across various channels such as search engines, social media platforms, or mobile devices.
- Analyzed performance data and optimized campaigns for better performance.
- Conducted demographic, keyword, and other research related to campaign setup.
- Directed end to end advertising activities and staff members to develop creatives, consistent brand-specific ad campaigns.
- Rendered expert advice on marketing and advertising methods for new or existing products or services.
- Formulated advertising strategies to increase buyer interest in products or services.
- Oversaw and implemented digital advertising strategies by anticipating challenges and ensuring deadline and budget adherence.
- Played a significant role in developing and rolling out the print campaign (from concept development to creative making) for Karvy New App 'Kprism'.
- Appreciated by management for the dedication and contribution in achieving revenues and generating businesses well beyond expectations.
- Ensured error-free billing throughout the campaigns with no-to-minimum loss to the company.
- Played a stellar role in writing clear briefs and organizing brainstorming sessions to discuss the ideas and devise plans and mentor the teams.
Key Account Manager/Team Lead
Sizmek by Amazon (Former Eyeblaster/Mediamind)
Hyderabad
09.2012 - 12.2018
- Developed robust coordination with animators, designers, production teams and associates to achieve desired results within timelines.
- Orchestrated efforts in planning monthly social media content with creative & tech teams for all major social media platforms.
- Monitored and supervised various teams including creative, production, finance, and vendor operations.
- Key Clients served, Healthcare: Apollo Spectra Hospitals, Real Estate: Vertex Homes, Financial Sector: Karvy FinTech.
- Client communication, Pre-sales and launching & managing online campaigns in India and Dubai markets.
- Evaluated vast volumes of data to assess the relevancy in markets; training & educating clients about the Sizmek platform.
- Provided inputs to advertisers, agencies, and publishers on optimizing their campaign delivery and analysis using the various tools; liaised with publishers; took campaigns live & troubleshooting of the arising issues.
- Coordinated with and Managed various clients and publishers from diverse domains including consumer retail and electronics such as Samsung (India/Dubai), GroupM, Resultrix, Zeddigital, Flipkart, Reckitt Benckiser, Madison, and Web18.
- Drove workshops, prepared quotations and submissions to negotiations and deal closure.
- Lead a team of 10 throughout the account level operations & research. Handled the last-minute requirements.
- Enabled the sales team to assess the ongoing customer revenue and using the client tracking system.
Education
MBA - Marketing & Finance
GITAM Institute of Management (GITAM University)
Visakhapatnam, India04.2012
B-Tech - Biotechnology
Malla Reddy Engineering College (JNTU)
Hyderabad, India03.2010
Class X -
Sri Krishnaveni Talent School
Hyderabad, India04.2004
Skills
- BRANDING AND COMMUNICATIONS
- GOOGLE ADWORDS
- GOOGLE AD MANAGER
- AMAZON ADS PLATFORM (FORMER SIZMEK)
- CLIENT SERVICING AND ENGAGEMENT
- ACCOUNT MANAGEMENT
- CAMPAIGN MANAGEMENT
- SOCIAL MEDIA CONTENT PREPARATION
Languages
- English
- Hindi
- Telugu
Personal Information
- Date of Birth: 01/19/89
- Nationality: Indian
- Marital Status: Married
Timeline
Ad Ops Manager
ThinkAbout Advertising Services
01.2021 - 10.2023
Client Service Manager
Hoopla Advertising
09.2019 - 01.2021
Key Account Manager/Team Lead
Sizmek by Amazon (Former Eyeblaster/Mediamind)
09.2012 - 12.2018
MBA - Marketing & Finance
GITAM Institute of Management (GITAM University)
B-Tech - Biotechnology
Malla Reddy Engineering College (JNTU)
Class X -
Sri Krishnaveni Talent School
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