Kamakshi Potti
Digital Marketer
Hyderabad,India
Summary
Experienced Digital Marketing Executive with a proven track record at Indras Academy, where I spearheaded PPC, SEO, Google Analytics and content marketing strategies that significantly increased website traffic, excel in driving targeted campaigns and enhancing brand engagement through innovative social media marketing.
Overview
9
9
years of professional experience
3
3
Certification
Work History
Digital Marketing Executive
Indras Academy
Bengaluru, India (Remote)
12.2023 - Current
- Developed and executed PPC strategies for range of clients, including creating ad copy, setting up campaigns, and optimizing bids and targeting to achieve client goals.
- Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement.
- Conducted keyword research to identify opportunities and refine targeting for clients' campaigns
- Managed budgets ranging from $5,000 to $50,000 per month, ensuring that campaigns stayed within budget while delivering desired results.
- Developed successful email marketing campaigns for enhanced customer engagement and retention.
- Optimized landing pages for improved conversion rates, utilizing A/B testing and user experience best practices.
- Managed day-to-day activities on social media channels, including content creation, scheduling, and community engagement.
- Directed traffic growth strategies, SEO, content distribution, email marketing, and trackbacks.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement.
- Built strong relationships with industry partners through networking events, sponsorships, and collaborations.
- Planned and executed web, SEO, database marketing and social media advertising campaigns.
- Designed and presented social media campaign ideas.
- Identified trends and patterns within large datasets, translating findings into meaningful business insights for upper management review.
- Implemented effective pay-per-click advertising strategies to drive targeted traffic and generate leads.
- Provided monthly reports to stakeholders, highlighting key performance metrics and campaign effectiveness.
- Increased website traffic by implementing search engine optimization strategies and keyword research.
- Implemented weekly promotional and editorial strategies to improve customer engagement across channels.
Sr. Inside Sales Specialist
Tech Club INC
Remote
05.2022 - 12.2023
- Created the database and approach new companies through different channels like ZoomInfo, LinkedIn to explain our services
- Lead generation through Email Campaigns, Cold calling, LinkedIn etc.,
- Market research to find out the right point of contacts
- Implemented innovative sourcing strategies that led to discovery of top talent in competitive markets.
- Coordinating with the prospect from scheduling the initial call till closure
Inside Sales Specialist
Smart IMS Technologies
Remote
10.2021 - 05.2022
- Lead generation through Email Campaigns, Cold calling, LinkedIn etc.,
- Market research to find out right point of contacts
- Acquire new business opportunities for IT Services and Professional Services in APAC region
- Coordinating with prospect from scheduling initial call till closure
- Relationship Management with clients to understand their needs and providing right solutions
- Developed strong client relationships through effective communication, understanding their needs, and providing tailored sales solutions.
Senior Bench Sales Recruiter
Brillius
Hyderabad
09.2018 - 08.2021
- Implemented targeted recruiting strategies for faster talent acquisition and reduced time-to-fill for open positions to candidates on bench.
- Managing vendor data and approach new companies through different channels like email marketing, cold calling, LinkedIn.
- Hands on experience with tools ATS such as ceipal and oorwin
- Improved overall quality of hire by implementing rigorous pre-employment assessments and behavioral interviews that focused on key competencies required for success in sales roles.
- Provided insightful feedback to hiring managers after conducting thorough interviews and assessments of candidates'' skills and cultural fit.
Process Analyst
Franklin Templeton Investments
Hyderabad
12.2016 - 08.2018
- Collaborated with cross-functional teams to identify opportunities for process improvement and increased efficiency.
- Delivered successful process improvement initiatives, resulting in reduced cycle times and increased productivity.
- Developed change management protocols to streamline required business process alterations through preemptive training and guidance.
- Responsible for smooth collateral settlement process to get collateral settled in timely manner daily. Provide relevant client specific statements and information as per requests received.
Process Executive
Cognizant Technology Solutions Pvt. Ltd
Hyderabad, India
06.2015 - 12.2016
- Managed cross-functional teams in order to achieve project goals within deadlines.
- Maintained strict adherence to quality standards by conducting regular audits, resulting in reduced error rates.
- Evaluated ongoing processes for possible enhancements and beneficial changes to best practices.
- Coordinate with Foreign offices to receive data and responded to queries through voice and non- voice processes.
- Significantly contributed in Daily, monthly, and quarterly activities of Cash analysis, Journals and Financial
Education
MBA - Finance And HR
Vishwa Vishwani School of Business
03.2015
Bachelor of Arts - General
NRK & KSR Guptha Degree College
03.2013
Skills
- SEO
- Social media marketing
- Google and Web analytics
- Marketing automation
- Google Ads
- Tag manager
- Local SEO
- Web creation
- Blogging-Affiliate Marketing
- Content marketing
- Facebook, Instagram, and Linkedin Marketing
- CRM
- Google AdWords
- Search Engine Optimization Practices
- Landing Page Optimization
- Web Traffic
- SEM Strategy Development
- Social Media Campaign
- Lead Generation Strategies
- PR Strategy
Certification
- Digital Marketing Executive (Certified) From Indras Academy Marathahalli,Bengaluru,Karnataka.
- Google Ads (Certified) From Google.
- Google Analytics (Certified) From Skillshop Website.
Accomplishments
I am accomplished to support with project Space Carving in social media and SEO optimization.
[ Project name: Social media marketing and SEO for Space carving ]
Space carving is a Bengaluru based interior designing company, us with zero digital foot print and aimed to grow 10x leads by first year of digital marketing. I was able to provide services to enhance strong digital landscaping through social media marketing and PPC. Client is satisfied with work and gave good feedback
Languages
English
Upper intermediate (B2)
Telugu
Bilingual or Proficient (C2)
Hindi
Intermediate (B1)
Work Preference
Work Type
Full TimeWork Location
RemoteOn-SiteHybridImportant To Me
Company CultureCareer advancementWork-life balanceHealthcare benefitsFlexible work hoursPersonal development programsPaid sick leaveWork from home optionTeam Building / Company RetreatsTimeline
Digital Marketing Executive
Indras Academy
12.2023 - Current
Sr. Inside Sales Specialist
Tech Club INC
05.2022 - 12.2023
Inside Sales Specialist
Smart IMS Technologies
10.2021 - 05.2022
Senior Bench Sales Recruiter
Brillius
09.2018 - 08.2021
Process Analyst
Franklin Templeton Investments
12.2016 - 08.2018
Process Executive
Cognizant Technology Solutions Pvt. Ltd
06.2015 - 12.2016
MBA - Finance And HR
Vishwa Vishwani School of Business
Bachelor of Arts - General
NRK & KSR Guptha Degree College
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