Jaya Bharath Reddy
Senior digital marketer
Hyderabad
Summary
Passionate about helping businesses grow online, I am a digital marketing professional with over 4.5 years of experience in programmatic advertising, digital operations, ads quality review, and workflow management. Skilled in managing campaigns on DV360, CM360, and Google Ads, with expertise in SEO, content optimization, and process improvement. Known for strong analytical skills, attention to detail, and delivering consistent results in fast-paced digital environments.
Overview
4
4
years of professional experience
3
3
years of post-secondary education
3
3
Languages
Work History
Senior Process Executive – Digital Marketing (DV360 Platform)
Cognizant Technology Solutions Pvt. Ltd
08.2024 - Current
- Campaign Management: Managed programmatic advertising campaigns on DV360 for global advertisers, ensuring performance optimization, quality delivery, and operational accuracy.
- Campaign Setup: Handled full campaign setup including insertion orders, line items, audience targeting, inventory sources, and creative trafficking.
- Issue Resolution: Resolved campaign delivery issues, pacing mismatches, creative rejections, and tracking errors to maintain uninterrupted campaign execution.
- Conversion Tracking: Implemented and validated Floodlight activities in CM360, ensuring 100% accuracy in conversion attribution and reporting.
- Collaboration & Testing: Coordinated with Google’s Product & QA teams to test and provide feedback on new DV360 features, contributing to platform enhancements.
- Execution Excellence: Consistently recognized for high-quality campaign execution and strict adherence to internal quality standards.
- Tools Used: connect cases , Display and video 360 & tools to troubleshoot(viral funnel, bolts, PSI...)
- Client: Google (DV360 & CM360 Pilot Project)
Quality Aanalyst
Virtusa
06.2021 - 08.2024
- Ad Review & Compliance: Reviewed Google Ads accounts for content accuracy and policy compliance, ensuring all advertisements met platform guidelines.
- Content Analysis: Analyzed URLs and web pages to extract, verify, and create relevant ad content.
- SEO & Keyword Research: Conducted keyword research and applied SEO strategies to optimize ad content for better search and ad relevance.
- Cross-Team Collaboration: Worked with social media platform teams to ensure ad content aligned with overall brand and strategy.
- Content Auditing: Performed daily audits of content for accuracy, quality, and compliance, meeting tight deadlines.
- Tools used: EWOQ & Q+
- Client: Google
Education
Bachelor of Science - B.Sc
St Joseph Degree And PG College
Hyderabad, India 04.2015 - 01.2018
Skills
- Programmatic Advertising (DV360, CM360, Google Ads, SEO)
- Campaign Setup, Ad Operations, and Quality Review
- Content Analysis, Optimization, and Policy Compliance
- Workflow Management, Team Collaboration, and Leadership
- Data Analysis, Reporting, and Conversion Tracking
Awards
Internally transitioned to an SME role for the DV360 process(Cognizant), leveraging strong subject matter expertise. Recognized with a Management Special Award at Virtusa for outstanding performance and contributions to process improvements.
Timeline
Senior Process Executive – Digital Marketing (DV360 Platform)
Cognizant Technology Solutions Pvt. Ltd
08.2024 - Current
Quality Aanalyst
Virtusa
06.2021 - 08.2024
Bachelor of Science - B.Sc
St Joseph Degree And PG College
04.2015 - 01.2018
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