Hemavathi B N

• A dynamic and detail-oriented marketing professional with a proven track record of translating a founder's creative vision into reality for a leading luxury designer brand
• Adept at orchestrating multi-channel marketing strategies that elevate brand presence and resonate with discerning clientele
• Strategic Brand Stewardship: Collaborate closely with the founder to craft and execute brand strategies that seamlessly blend heritage, artistry, and contemporary relevance, ensuring alignment with the brand's ethos
• Social Media Visionary: Curate and manage a captivating social media presence, developing innovative content strategies, overseeing shoots, and analysing performance metrics to optimize engagement and growth, Lead paid and organic campaigns, including Meta Ads, SEO, and Google Business Ads, while ensuring seamless website management
• Content Creation & Launch Campaigns: Design mood boards, creative concepts, and launch plans for new collections, ensuring each launch narrates a compelling story that captivates target audiences
• Influencer & Digital Marketing Excellence: Forge meaningful partnerships with influencers and deploy precision-targeted digital marketing campaigns to amplify reach and visibility
• Private Client Engagement: Curate exclusive previews and bespoke experiences for high-net-worth clients, deepening relationships and enhancing brand loyalty
• Collaborative Creative Projects: Partner with other premium brands to conceptualize and execute synergistic shoots and creative campaigns that elevate brand perception
• Exhibitions & Events: Represent the brand at high-profile exhibitions, ensuring seamless execution and maximum impact
• Budget & Vendor Management: Oversee marketing budgets with meticulous attention to ROI, manage vendor relationships, and ensure flawless execution of all marketing touchpoints
• Branding Excellence: Develop impactful branding collateral, including lookbooks, campaigns, and other visual assets, to reinforce the brand's identity and luxury positioning

· Campaign Planning: Empowered local sales teams to enhance sales performance within the luxury category (Johnnie Walker Red Label & Above) through effective below-the-line (BTL) and through-the-line (TTL) activities.

· Develop and execute brand-specific activation plans for on-trade channels, ensuring effective implementation from start to finish.

ON Trade - planning and executing marketing and key accounts activities such as brand activation in focused outlets, POSM materials and collaborations.

OFF Trade - Deriving and executing focused marketing activities at off trade outlets in Telangana through BTL Visibility drive, Value added Packs, Gift with Packs and POSM.

· Budget Management & Campaign evaluation: Demonstrated a strong focus on measuring return on investment (ROI) for each activation, effectively controlling and managing budgets aligned with off-takes and conversions.

· Multifunctional Coordination: Forge strong partnerships with key accounts, prestige on-premise and Off-trade channels, fostering growth initiatives and driving category expansion.

· Activation Management: Strategically place assets and promotional materials in on-trade establishments to maximize brand visibility and consumer engagement.

· Content creation: Create compelling communication strategies to effectively reach and connect with consumers during brand activations in on-trade venues.

· Evaluate the digital reach and impact of brand activations, utilizing analytics and performance metrics to assess the success of online marketing efforts.

· Monitor and analyze consumer response and feedback during brand activations, making necessary adjustments to optimize consumer experience and campaign effectiveness.

· Work closely with key stakeholders, including venue owners, event organizers, and marketing agencies, to coordinate and execute brand activations seamlessly.

· Develop and implement marketing strategy: Formulate comprehensive marketing plans aligned with business objectives. Identify target markets and customer segments to tailor marketing strategies accordingly.

ATL: TV Ads, Newspaper Ads and MagazineAds.

BTL: Visual Boards, visibility planning, Bus Ads, Wall paintings, Shop boards and etc.

Digital Marketing: SEO Ads, YouTube content creation and channel handling, Social Media Ads (insta and Facebook).

Print Materials: POSM, Posters, creating and designing the content through Canva and vendors.

Others: market research and customizing market plans according to sales team requirements.

· Brand Management: Develop, manage and enhance the company's brand image and positioning in the market. Develop and enforce brand guidelines across all marketing materials.

· Digital Marketing: Handle digital marketing efforts, including SEO, SEM, social media, email campaigns, and content marketing. Analyze and report on the performance of digital marketing campaigns, optimizing strategies based on data-driven insights.

· Event Management: Plan and execute events, including webinars, conferences, and tradeshows, to enhance brand visibility and generate leads. Coordinate logistics and work with external vendors as needed.

· New initiatives: Pioneer and oversee novel projects aimed at amplifying brand value and fostering customer engagement.

● Market Research: Conduct market research to identify opportunities, threats, and customer needs. Use market insights to refine marketing strategies and positioning.

● Data Analytics: Coordinating and keeping a data pool of milestones achievements from various stakeholders of the division.

● Strategy Management: Developing a customer and consumer-level strategy to achieve more market share in the developing markets.

● Budget Management: Manage the marketing budget effectively, ensuring a positive return on investment. Track and report on marketing expenses.

• Institutional Business: Secured tech development projects from government institutions and NGOs, expanding the business footprint
• Tech Management: Managed app development, data validation, and integration for data-driven decision-making in agri-business
• Project Management: Oversaw the implementation and evaluation of projects, ensuring milestones were met and KPIs achieved
• Market Research & Content Management: Conducted market research and developed content for tech solutions to guide business decisions
• Commodity Marketing: Managed the end-to-end process of commodity marketing, including acquisition, sourcing, pricing, and quality control

• Project & Institutional Relationship Management: Managed relationships with government and corporate institutes to acquire and implement projects
• FPO Management: Coordinated business activities for 37 Farmer Producer Organizations, facilitating grants, loans, and certifications, and building marketing linkages
• Capacity Building: Developed and implemented training programs for FPOs and their staff, enhancing business operations and performance
• Agri Tech Project: Managed the implementation of mobile applications to digitalize rural operations, tracking real-time data for impact measurement