GRANDHI SAI SWAROOP
Hyderabad
Summary
Creative and results-driven Marketing Professional with 5+ years of experience in B2B marketing, performance marketing, and marketing operations. Proven ability to design and execute high-impact campaigns across Google Ads, LinkedIn, Quora, Reddit, and email marketing that drive leads, brand growth, and revenue. Skilled in marketing strategy, campaign management, product positioning, and cross-functional collaboration. Adept at combining data-driven performance optimization with full-funnel B2B marketing strategies to deliver measurable business outcomes.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Performance Marketing Lead
Crawlbase
05.2025 - Current
- Lead paid and B2B marketing initiatives across Google Ads, LinkedIn Ads, Quora Ads, and Reddit Ads, increasing global brand visibility and lead generation.
- Developed integrated campaigns combining paid media, email outreach, and LinkedIn prospecting, boosting B2B lead quality by 30%.
- Built data-driven audience segmentation models, improving CTR by 25% and lowering CPL by 20%.
- Partnered with product and sales teams to refine positioning and messaging for enterprise buyers.
Performance Marketing Lead
BeanBag AI
05.2024 - 04.2025
- Managed paid and organic marketing channels to drive customer acquisition and retention.
- Led cross-channel strategy integrating Google Ads, Facebook, LinkedIn, and email marketing, achieving an 18% increase in conversion rates.
- Increased ROI by 25% through precise budget allocation, campaign testing, and operational improvements.
Business Analyst - Campaign Management
Genpact
03.2022 - 04.2024
- Oversaw programmatic campaigns for US-based clients, improving ad performance by 25%.
- Created real-time dashboards for marketing operations and KPI tracking, enabling faster decision-making.
- Analyzed audience behavior to identify key trends and refine marketing strategy.
Digital Marketing Specialist
Crewscale
05.2019 - 03.2022
- Delivered 40% growth in B2B lead generation through integrated email, LinkedIn, and paid campaigns targeting US markets.
- Led content marketing initiatives (blogs, podcasts, landing pages) that drove 30% more website traffic.
- Conducted market research to identify gaps and improve product positioning for enterprise clients.
Skills
- Marketing Strategy & Operations: B2B & B2C Marketing Strategy, Product Marketing, Marketing Operations & Automation, Market Research & Competitive Analysis
- Lead Generation & Campaigns: Google Ads, LinkedIn Ads, Quora Ads, Reddit Ads, Facebook Ads, Programmatic Campaigns, Email & LinkedIn Outreach Campaigns, A/B Testing & Conversion Optimization, Retargeting & Audience Segmentation
- Tools & Analytics: HubSpot, Hootsuite, WordPress, Google Analytics, Looker Studio, CMS Platforms, CRM & Marketing Automation, Performance Reporting & ROI Optimization
Certification
- - Product Marketing Management - Growth School
- - Google Ads Display Certification - Google
- - HubSpot Inbound Marketing Certification
- - Google Analytics for Beginners - Google Digital Academy
Timeline
Performance Marketing Lead
Crawlbase
05.2025 - Current
Performance Marketing Lead
BeanBag AI
05.2024 - 04.2025
Business Analyst - Campaign Management
Genpact
03.2022 - 04.2024
Digital Marketing Specialist
Crewscale
05.2019 - 03.2022
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